Latest Case Studies

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

Spotify, a powerhouse in the audio streaming industry, is celebrated for its data-driven personalization and seamless integration into the daily lives of listeners. Through its iconic "Wrapped" campaigns and hyper-localized playlists, the brand masterfully bridges the gap between cutting-edge technology and emotional storytelling, maintaining its status as a cultural tastemaker for a global audience. The research and initial analysis for this case study were conducted by Khanak Gupta from the IIDE PGDM May Batch 2025. If you find this article insightful and valuable, feel free to reach out to Khanak to send a quick note of appreciation for her excellent research work. She'll truly appreciate your feedback and encouragement.

Honda is the world's largest motorcycle manufacturer and Japan's second-largest automaker, operating across automobiles, motorcycles, and power products in over 150 countries. Yet in 2026 it faces a pivotal moment: EV losses, US tariff pressure, and a collapsed Nissan merger have shaken its outlook.  This Honda SWOT Analysis gives entrepreneurs and business students the strategic clarity they need to understand exactly where Honda stands today.

CRED is an Indian fintech platform that rewards users for timely credit card bill payments while offering exclusive benefits and experiences. Positioned as a premium, members-only brand, CRED targets high-credit-score individuals and differentiates itself through unconventional, culturally relevant marketing. The brand focuses on premium positioning, quirky ads, and viral moment marketing to crack top-of-mind recall. Its association with high-visibility events like the Indian Premier League (IPL) and hilariously unexpected celebrity ads has helped it gain brand recall in a crowded market. CRED leverages a strategic omnichannel presence through TV campaigns, social media, influencer marketing, viral ad films, content marketing, SEO, celebrity endorsements, PR, and word-of-mouth strategies. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Angel Manthanam, a current student in IIDE's Post Graduate in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Angel Manthanam to send a quick note of appreciation for her fantastic research she'll appreciate the kudos!

Mahindra aims to transform its brand image from rugged and utility-focused to modern, tech-driven, and aspirational, while catering to both rural and urban Indian audiences. The company faces intense competition from global and domestic automakers, rising expectations around technology and electric mobility, and the challenge of delivering on strong marketing promises through consistent on-ground service. To address these challenges, Mahindra uses an integrated multi-channel marketing strategy. This includes digital platforms (SEO, social media, paid ads, YouTube), traditional media (TV, print, outdoor), pre-launch teaser campaigns, experiential initiatives like Mahindra Adventure, influencer and celebrity collaborations, e-commerce and app-based touchpoints, and purpose-driven CSR efforts to build awareness, drive bookings, and strengthen long-term brand trust. The research and analysis for this piece were conducted by Aanshik Agarwal, a student of IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). You can connect with him on LinkedIn to appreciate his work.

Sephora is one of the world's leading prestige beauty retailers, with 2,500+ stores across 30+ markets and an omnichannel model that sets the global benchmark. Can it hold its ground against Ulta, rising D2C brands, and fast-shifting Gen Z loyalties in 2026?  This Sephora SWOT Analysis unpacks what is powering the brand forward and where the real vulnerabilities lie, making it essential reading for entrepreneurs and business students.