Latest Case Studies

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Mahindra aims to transform its brand image from rugged and utility-focused to modern, tech-driven, and aspirational, while catering to both rural and urban Indian audiences. The company faces intense competition from global and domestic automakers, rising expectations around technology and electric mobility, and the challenge of delivering on strong marketing promises through consistent on-ground service. To address these challenges, Mahindra uses an integrated multi-channel marketing strategy. This includes digital platforms (SEO, social media, paid ads, YouTube), traditional media (TV, print, outdoor), pre-launch teaser campaigns, experiential initiatives like Mahindra Adventure, influencer and celebrity collaborations, e-commerce and app-based touchpoints, and purpose-driven CSR efforts to build awareness, drive bookings, and strengthen long-term brand trust. The research and analysis for this piece were conducted by Aanshik Agarwal, a student of IIDE’s Post Graduate Programme in Digital Marketing (May 2025 batch). You can connect with him on LinkedIn to appreciate his work.

Amway's marketing strategy centers on a relationship-first approach powered by over 1 million Independent Business Owners who drive product sales through personal networks and trust-based recommendations.  The company has evolved from traditional direct selling to a digitally empowered hybrid model, with over 90% of global orders now placed through digital platforms. Key marketing channels include distributor-led social selling, e-commerce platforms, educational content marketing, and community-building initiatives.  By combining science-backed wellness messaging with AI-powered tools and personalized customer experiences, Amway maintains its position as the world's number one direct selling company despite facing significant challenges in markets like India, where revenue declined 10.56% in FY25. The research and initial analysis for this piece were conducted by Ayushi Mehta, a current student in IIDE's PG Student May 2025 batch. If you found this helpful, feel free to reach out to Ayushi and send a quick note of appreciation for her research. A little encouragement goes a long way in supporting aspiring marketing professionals.

CRED is an Indian fintech platform that rewards users for timely credit card bill payments while offering exclusive benefits and experiences. Positioned as a premium, members-only brand, CRED targets high-credit-score individuals and differentiates itself through unconventional, culturally relevant marketing. The brand focuses on premium positioning, quirky ads, and viral moment marketing to crack top-of-mind recall. Its association with high-visibility events like the Indian Premier League (IPL) and hilariously unexpected celebrity ads has helped it gain brand recall in a crowded market. CRED leverages a strategic omnichannel presence through TV campaigns, social media, influencer marketing, viral ad films, content marketing, SEO, celebrity endorsements, PR, and word-of-mouth strategies. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Angel Manthanam, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch). If you found this helpful, feel free to reach out to Angel to send a quick note of appreciation for her fantastic research she'll appreciate the kudos!

Lux is one of Unilever’s most iconic beauty soap and body wash brands, present in 100+ countries and especially strong across Asia, the Middle East, Africa, and Latin America. In 2023, Lux delivered double‑digit growth within Unilever’s skin cleansing portfolio, propelled by its ProGlow technology bars and premium body wash push. This SWOT analysis helps entrepreneurs and business students decode how a century‑old “beauty soap of the stars” remains relevant in 2026. Before diving into the article, I would like to inform you that Atul Jain conducted the research and initial analysis for this piece. He is a current student in the IIDE in Online Digital Marketing course , June Batch 2025. If you find this article helpful, then feel free to reach out to Atul Jain to send a quick note of appreciation for her fantastic research. He will appreciate the kudos!