Latest Case Studies

Milo, a beloved global brand, has long dominated the malt beverage market, particularly in Southeast Asia. Known for its positioning as a nutritious energy drink, Milo maintains a significant market share. But with evolving consumer preferences and increasing health consciousness, can it continue to lead the market? Entrepreneurs and business students should delve into this SWOT analysis to understand Milo’s strategic position and market dynamics in 2026.

Zara is the world's largest fast fashion brand, generating EUR 27.77bn across 1,900 stores in 96 markets. Yet March 2025 showed sales slowing to 4%, down from double-digit rates, as Shein and Temu capture younger shoppers. Can the pioneer maintain its edge against ultra-low-cost disruptors in 2026?  This Zara SWOT Analysis gives entrepreneurs and business students the strategic framework to understand how speed-to-market innovation fights brutal price competition.

HDFC Bank’s marketing strategy is built on trust-led branding, SEO-driven educational content, mobile-first engagement, and CRM-based personalisation to strengthen customer acquisition and retention.  With over 100 million customers and nearly 97% digital transaction adoption in early 2026, the bank uses omnichannel marketing and mass media to simplify financial products, promote safe digital banking, and position itself as a dependable long-term banking partner across urban and semi-urban India.  The research and initial analysis for this case study were conducted by Femy Shah, a student of IIDE’s Post Graduate Digital Marketing (Batch May 2025).

FedEx's marketing strategy centers on reliability over aggressive promotions. The global logistics leader leverages utility-first digital platforms, SEO-driven search visibility, and service-led marketing to build trust among businesses worldwide.  Strategic partnerships like the Chennai Super Kings collaboration strengthen brand recall in India, while innovations in healthcare logistics and sustainability initiatives support long-term growth. FedEx's approach demonstrates that in logistics, consistent performance and digital convenience matter more than flashy advertising campaigns. The foundational research and analysis for this case study were conducted by Ishika Swarnakar, currently pursuing IIDE's Post Graduate Digital Marketing (Batch 2025). If you found this insightful, consider reaching out to Ishika Swarnakar with a note of appreciation she'll value the recognition

Spotify leads audio streaming with  751 million monthly active users (MAUs) worldwide as of Q4 2025. It positions itself as an AI-powered cultural utility blending music, podcasts, and audiobooks.  Key marketing channels include social media virality through Spotify Wrapped, algorithmic playlists like Discover Weekly, influencer partnerships, email notifications, and app integrations with devices like Tesla and Uber. These drive retention and premium upgrades in a competitive landscape. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Khanak Gupta, a current student of the IIDE’s Postgraduate Program in Digital Marketing (May 2025 batch).  If you found this article interesting, please feel free to reach out to Khanak Gupta with a brief note of appreciation. She will truly value your feedback.

NIVEA continues to lead the global skincare market through innovation, digital marketing, and mass accessibility. With €5.6 billion in sales and strong growth, the brand focuses on democratizing advanced skincare science while maintaining affordability and trust. It's 2026 strategy blends social commerce, influencer marketing, e-commerce optimization, traditional media, and Gen Z-focused experiences. Operating in 200+ countries, NIVEA shows how a heritage brand can thrive in a digital-first world without losing its core values of dermatological care and everyday skincare. Operating in 200+ countries and delivering strong category growth, NIVEA demonstrates how legacy skincare brands can succeed in a digital-first landscape while staying rooted in dermatological trust, affordability, and everyday skincare care. The comprehensive research and initial analysis for this case study was conducted by Devanshi Gandhi, currently enrolled in IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch).  If you found this analysis helpful, consider reaching out to Devanshi Gandhi with your appreciation positive feedback truly motivates emerging marketing professionals pursuing excellence in strategic brand management.