Latest Case Studies

FedEx's marketing strategy centers on reliability over aggressive promotions. The global logistics leader leverages utility-first digital platforms, SEO-driven search visibility, and service-led marketing to build trust among businesses worldwide.  Strategic partnerships like the Chennai Super Kings collaboration strengthen brand recall in India, while innovations in healthcare logistics and sustainability initiatives support long-term growth. FedEx's approach demonstrates that in logistics, consistent performance and digital convenience matter more than flashy advertising campaigns. The foundational research and analysis for this case study were conducted by Ishika Swarnakar, currently pursuing IIDE's Post Graduate Digital Marketing (Batch 2025). If you found this insightful, consider reaching out to Ishika Swarnakar with a note of appreciation she'll value the recognition

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

JSW Steel remains India's leading integrated steel manufacturer, transforming a traditionally B2B commodity business into a consumer-facing brand. Positioned as a trust-driven, safety-first steel partner, the company has moved beyond price competition through emotional storytelling, retail branding, and consumer education. Their marketing leverages mass media (TV, IPL sponsorships), digital platforms (YouTube, LinkedIn), over 2,000 JSW Shoppe outlets, contractor engagement programs, and rural outreach initiatives.  This omnichannel approach creates consumer pull in a contractor-driven market, building long-term brand equity while reducing dependence on price-based decisions, bolstered by record Q3 FY26 sales of 7.64 million tonnes. The research and initial analysis for this case study were conducted by Himadri Jain, a student in IIDE's Post Graduate Programme in Digital Marketing (May 2025 Batch). If you found this insightful, feel free to reach out to Himadri with a quick note of appreciation she'll value the recognition.

HDFC Bank’s marketing strategy is built on trust-led branding, SEO-driven educational content, mobile-first engagement, and CRM-based personalisation to strengthen customer acquisition and retention.  With over 97 million customers and nearly 97% digital transaction adoption in early 2026, the bank uses omnichannel marketing and mass media to simplify financial products, promote safe digital banking, and position itself as a dependable long-term banking partner across urban and semi-urban India.  The research and initial analysis for this case study were conducted by Femy Shah, a student of IIDE’s Post Graduate Digital Marketing (Batch May 2025).

Life Insurance Corporation of India (LIC), founded in 1956, remains India’s largest life insurer with over 66% share in new business premiums. The company is rapidly evolving from a traditional, agent-led model into a digitally enabled phygital insurer through Project DIVE, a ₹600 crore initiative aimed at achieving fully paperless operations by 2026. LIC combines digital channels performance marketing, SEO, social media, WhatsApp Business, the ANANDA app, and MarTech with traditional TV and print outreach to serve both digital-first and rural customers. This transformation has strengthened performance, with VNB margins rising to 17.6% and Q3 FY26 net profit growing 17.5% to ₹12,930 crore. This comprehensive research and initial analysis were conducted by Eshika Kothari, student of IIDE Post Graduate Programme in Digital Marketing (May Batch 2025). If you find this case study helpful, feel free to reach out to Eshika Kothari with a quick note of appreciation she'll definitely value the recognition for her excellent work!

Lenovo dominates as the world's top PC maker with a record 25.6% market share, driving explosive growth through its Smarter AI for All vision. The brand positions itself as a hybrid AI leader, blending intuitive PCs, Motorola smartphones, and edge solutions for pros, creators, and gamers.  Top channels include experiential CES launches, Dentsu-led ThinkPad Aura campaigns, SEO guides, Google Ads on high-intent terms, LinkedIn B2B content, and omnichannel retail blending 480+ stores with Flipkart/Amazon optimizations.  AI personalization cuts choice overload, powering $18.8B revenue and 33% AI PC shipments. Before diving in, note that research and initial analysis came from Divyanshi Agarwal, a student in the IIDE Post Graduate Programme in Digital Marketing (May Batch 2025).