Latest Case Studies

Aditya Birla Group generates over $65 billion in annual revenue across 36+ countries, yet one of its most prominent businesses, Vodafone Idea, has been bleeding losses for years. That contrast between imperial scale and operational vulnerability is exactly what makes studying this conglomerate so compelling in 2026. UltraTech Cement is India's undisputed market leader. Hindalco is a global metals powerhouse. Aditya Birla Capital is riding India's financial inclusion wave. And yet, the group carries crushing telecom debt, battles Reliance and Tata on multiple fronts simultaneously, and is visibly playing catch-up in the digital economy, a space where hesitation is expensive. This SWOT analysis of the Aditya Birla Group breaks down exactly what powers this conglomerate, where it is structurally exposed, and what the next decade could look like for one of India's most fascinating business empires. Before diving in, the research and initial analysis for this piece were conducted by Richa Shrestha, a current student in IIDE's Online Digital Marketing Course, November Batch 2025. If you find the article interseting feel free to connect with Richa Shrestha and send her a note of appreciation for her fantastic research work.

Transport Corporation of India (TCI) stands as a premier logistics leader with a market capitalisation of ₹6,796 crore and FY2025 revenue reaching ₹4,771 crore. The company’s competitive edge is built on a diversified portfolio, a low debt-to-equity ratio of 0.11, and an expansive warehousing network exceeding 16 million square feet. Demonstrating consistent momentum, TCI reported a 9.3% YoY revenue growth in Q3 FY2026, showcasing its operational resilience. Despite these strengths, the firm faces internal challenges such as high fuel costs and the complexities of managing a labour-intensive business model. Growth prospects remain bright through expansion into rural markets, cross-border trade, and the integration of AI-driven logistics. However, TCI must navigate external pressures from rising diesel prices and stiff competition from rivals like VRL Logistics and Mahindra Logistics. Ultimately, the company maintains its dominant industry standing by leveraging its massive scale and superior operational efficiency. Before we begin, the research and initial draft for this blog were contributed by Suman Lewis, a student of IIDE’s Digital ODMC Program, 2026 Batch.

Tiffany & Co. is one of the most recognisable luxury jewellery brands on the planet, blending 187 years of heritage with bold modern campaigns under the ownership of LVMH. The iconic Blue Box commands an emotional premium that very few objects in retail history can match. But staying iconic is not the same as staying relevant. In 2026, Tiffany is navigating rising Gen Z expectations, the rapid spread of lab-grown diamonds, intensifying competition from Cartier and Bulgari, and the pressure to prove that legacy luxury can thrive in a digital-first, values-driven market.  This SWOT analysis of Tiffany & Co. breaks down exactly where the brand stands, what is working, what is not, and what the next chapter looks like. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Tanya Badhan, a current student in IIDE's Online Digital Marketing Course, November Batch 2025. If you found this helpful, feel free to connect with Tanya Badhan on LinkedIn to send a quick note of appreciation for her fantastic research she will appreciate the kudos!

Hyatt is one of the world’s most recognised hospitality brands, known for luxury experiences and premium service, and remains highly relevant in 2026 as the global travel industry becomes more competitive and experience driven.  But why does Hyatt stand out in such a crowded market? Are there growing challenges that could impact its premium positioning in the coming years?  This SWOT analysis of Hyatt will help you understand its key strengths, weaknesses, opportunities, and threats, along with the strategies driving its growth. You will also learn how to apply these insights to real-world business decisions and marketing strategies. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Anuja Alkunte. She is a current student in IIDE’s Professional DIgital Marketing and Strategy course November Batch 2025.  If you found this helpful, feel free to reach out to Anuja Alkunte to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

This Schaeffler India SWOT Analysis explores how the engineering giant navigates the 2026 automotive industry landscape. The company’s core strengths lie in its diverse industrial portfolio and localised manufacturing, which provide a competitive edge in high-precision engineering. However, its heavy reliance on traditional ICE components remains one of its primary weaknesses during the rapid shift toward electric mobility. Significant opportunities emerge from India’s green energy transition and the expansion of EV infrastructure, while external threats include rising raw material costs and intense global competition. By analysing these critical factors, this case study offers strategic insights into how Schaeffler India balances traditional manufacturing with future-ready innovation to maintain its market leadership. Before we begin, the research and initial draft for this blog were contributed by Silvy John, a student of IIDE’s Digital PCDMS Program, 2026 Batch.

Most people think of BMW or Mercedes-Benz when they think of luxury SUVs. Land Rover rarely dominates the electric vehicle conversation. But in 2026, that understated British confidence is exactly what makes Land Rover worth studying. In FY2024/25, JLR delivered a 45% jump in profit before tax to a record £2.5 billion, grew total revenue to £29 billion, and sold 115,404 Defenders globally its strongest year ever. For a Coventry-headquartered brand founded in 1948, those are extraordinary numbers in the most disruptive period the automotive industry has ever seen. Land Rover's strengths sit in its iconic British heritage, Tata Motors' deep financial backing, and a Defender franchise hitting record highs. Its biggest weakness is a delayed electric flagship and a reliability reputation that continues to haunt showroom conversations. Its biggest opportunity is the Range Rover Electric waitlist of 65,000+ prospects and India's booming luxury SUV market. Its biggest threat is Chinese luxury EV brands rewriting buyer expectations faster than most legacy automakers can respond. Before diving in, the research and initial analysis for this piece were conducted by Oshin Saxena, a current student in IIDE's Online Digital Marketing Course, November Batch 2025. If you find the article interesting feel free to connect with Oshin Saxena and send a note of appreciation for the fantastic research work.