Latest Case Studies

NIVEA continues to lead the global skincare market through innovation, digital marketing, and mass accessibility. With €5.6 billion in sales and strong growth, the brand focuses on democratizing advanced skincare science while maintaining affordability and trust. It's 2026 strategy blends social commerce, influencer marketing, e-commerce optimization, traditional media, and Gen Z-focused experiences. Operating in 200+ countries, NIVEA shows how a heritage brand can thrive in a digital-first world without losing its core values of dermatological care and everyday skincare. Operating in 200+ countries and delivering strong category growth, NIVEA demonstrates how legacy skincare brands can succeed in a digital-first landscape while staying rooted in dermatological trust, affordability, and everyday skincare care. The comprehensive research and initial analysis for this case study was conducted by Devanshi Gandhi, currently enrolled in IIDE's Post Graduate Program in Digital Marketing & Strategy (May 2025 Batch).  If you found this analysis helpful, consider reaching out to Devanshi Gandhi with your appreciation positive feedback truly motivates emerging marketing professionals pursuing excellence in strategic brand management.

Lazada is a major e-commerce platform in Southeast Asia, reaching millions of users across multiple countries and combining shopping with entertainment through AI, gamification, and livestream commerce. Its growth is driven by mega sales campaigns, influencer collaborations, LazMall’s premium positioning, strong in-app experiences, social media marketing, and partnerships within the Alibaba ecosystem. This integrated approach has strengthened engagement, supported marketplace expansion, and contributed to steady business growth. The foundational research and initial analysis for this comprehensive Lazada marketing strategy case study were conducted by Dishant Mehta, a dedicated student from IIDE's Post Graduate in Digital Marketing (May 2025 Batch).  His thorough investigation into Lazada's multi-channel approach and competitive positioning provided valuable insights for this analysis. If you found this case study insightful, we encourage you to connect and share your feedback.

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Mahindra aims to transform its brand image from rugged and utility-focused to modern, tech-driven, and aspirational, while catering to both rural and urban Indian audiences. The company faces intense competition from global and domestic automakers, rising expectations around technology and electric mobility, and the challenge of delivering on strong marketing promises through consistent on-ground service. To address these challenges, Mahindra uses an integrated multi-channel marketing strategy. This includes digital platforms (SEO, social media, paid ads, YouTube), traditional media (TV, print, outdoor), pre-launch teaser campaigns, experiential initiatives like Mahindra Adventure, influencer and celebrity collaborations, e-commerce and app-based touchpoints, and purpose-driven CSR efforts to build awareness, drive bookings, and strengthen long-term brand trust. The research and analysis for this piece were conducted by Aanshik Agarwal, a student of IIDE’s Post Graduate Programme in Digital Marketing (May 2025 batch). You can connect with him on LinkedIn to appreciate his work.

Amway's marketing strategy centers on a relationship-first approach powered by over 1 million Independent Business Owners who drive product sales through personal networks and trust-based recommendations.  The company has evolved from traditional direct selling to a digitally empowered hybrid model, with over 90% of global orders now placed through digital platforms. Key marketing channels include distributor-led social selling, e-commerce platforms, educational content marketing, and community-building initiatives.  By combining science-backed wellness messaging with AI-powered tools and personalized customer experiences, Amway maintains its position as the world's number one direct selling company despite facing significant challenges in markets like India, where revenue declined 10.56% in FY25. The research and initial analysis for this piece were conducted by Ayushi Mehta, a current student in IIDE's PG Student May 2025 batch. If you found this helpful, feel free to reach out to Ayushi and send a quick note of appreciation for her research. A little encouragement goes a long way in supporting aspiring marketing professionals.