Latest Case Studies

Spotify leads audio streaming with  751 million monthly active users (MAUs) worldwide as of Q4 2025. It positions itself as an AI-powered cultural utility blending music, podcasts, and audiobooks.  Key marketing channels include social media virality through Spotify Wrapped, algorithmic playlists like Discover Weekly, influencer partnerships, email notifications, and app integrations with devices like Tesla and Uber. These drive retention and premium upgrades in a competitive landscape. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Khanak Gupta, a current student of the IIDE’s Postgraduate Program in Digital Marketing (May 2025 batch).  If you found this article interesting, please feel free to reach out to Khanak Gupta with a brief note of appreciation. She will truly value your feedback.

NIVEA continues to lead the global skincare market through innovation, digital marketing, and mass accessibility. With €5.6 billion in sales and strong growth, the brand focuses on democratizing advanced skincare science while maintaining affordability and trust. It's 2026 strategy blends social commerce, influencer marketing, e-commerce optimization, traditional media, and Gen Z-focused experiences. Operating in 200+ countries, NIVEA shows how a heritage brand can thrive in a digital-first world without losing its core values of dermatological care and everyday skincare. Operating in 200+ countries and delivering strong category growth, NIVEA demonstrates how legacy skincare brands can succeed in a digital-first landscape while staying rooted in dermatological trust, affordability, and everyday skincare care. The comprehensive research and initial analysis for this case study was conducted by Devanshi Gandhi, currently enrolled in IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch).  If you found this analysis helpful, consider reaching out to Devanshi Gandhi with your appreciation positive feedback truly motivates emerging marketing professionals pursuing excellence in strategic brand management.

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

This SWOT analysis provides a high-level strategic evaluation of Nykaa’s market position in 2026, examining its transition from a niche beauty retailer to a diversified lifestyle giant. You will find a breakdown of its core internal advantages like omnichannel dominance and external risks such as intensifying competition from global players and conglomerates. You can expect actionable insights into how Nykaa is leveraging data-driven personalization and private labels to defend its margins while navigating the complexities of scaling its fashion and international verticals.

In our previous article, we learned in detail about the SWOT Analysis of Raymond. In this article, we are going to elaborate on the marketing strategy of Raymond. Raymond is a fashion and fabric retailer based out of India, set up in 1925. It also manufactures suiting fabrics and woolen fabrics. Park Avenue, Raymond Premium Apparel, Parx, and Colour Plus are brands under Raymond. It retails all its brands through a vast network of 700 stores in over 200 cities spread all across India and overseas. Raymond is amongst the most respected and one of the largest apparel manufacturers.  A company’s marketing strategy is ingrained in its DNA and can make or break its success. Marketing has adapted as individuals from all around the world search for the digital world.  In this case study, we shall discuss the Marketing Strategy of Raymond along with its digital presence, and some marketing campaigns. We will also look at the marketing mix strategy, which includes the 4Ps of marketing. So let us begin with learning more about Raymond.

L’Oréal’s marketing strategy is to make beauty feel both aspirational and accessible. The brand uses science-backed innovation and education to build trust. Creators, influencers, and strong storytelling help it stay culturally relevant.  By combining digital-first marketing with traditional media, L’Oréal ensures it speaks to multiple generations without losing consistency. The biggest challenge for L’Oréal is staying authentic and relatable in a market crowded with indie and Gen Z–led brands that thrive on transparency and community. With so many beauty options available, cutting through the noise and maintaining emotional connection is an ongoing task. Before diving into the marketing strategy of L’Oréal, I’d like to inform you that the research and initial analysis for this piece were conducted by Krina Chheda. She is a current student in IIDE Post Graduate Program in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Krina Chheda to send a quick note of appreciation for her fantastic research – she’ll truly appreciate the kudos.