Latest Case Studies

Merck & Co., Inc. is one of the most respected names in healthcare. From life-saving cancer treatments to global vaccine programs, the company has built trust that few pharmaceutical brands can match. In 2026, the pharmaceutical industry is changing fast. AI is reshaping drug discovery, governments are tightening pricing rules, and competition is becoming more aggressive. That is exactly why Merck’s SWOT analysis matters today. Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Simran Sehgal, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2026. Her research and strategic insights played an important role in shaping this analysis.  If you found this article helpful, feel free to share your appreciation for her excellent work.

Nissan Motor Co., Ltd. feels like one of those brands the market is still trying to figure out. A few years ago, Nissan was ahead of many competitors in electric vehicles through the Nissan LEAF. Today, the company is navigating one of its most decisive restructuring phases in decades dealing with a projected ¥650 billion (approximately US$4.2 billion) net loss, leadership changes, plant closures, and a rapidly intensifying competitive landscape.It is not exactly failing, but it is not clearly winning either. So the real question is: Can Nissan convert its engineering legacy and hard-earned EV experience into a genuine comeback or is the brand quietly slipping toward long-term irrelevance? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sanjusha Sikri, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her effort and in-depth research played an important role in shaping this analysis.  If you found this article helpful, feel free to reach out to her with a quick note of appreciation for his excellent work, she would truly appreciate the kudos.

Marlboro is one of the most iconic consumer brands ever created. What started as a low-share cigarette brand quietly sitting on the fringes of the tobacco market eventually became the world's leading tobacco name through powerful positioning, premium perception, and unmatched consumer loyalty. It is a brand-building story that marketing textbooks still reference today. Even after decades of heavy regulations, advertising bans, rising prices, and growing social stigma, Marlboro continues to stand tall as a globally dominant force in its category. So the real question worth asking in 2026 is this: Is Marlboro still winning purely because of the brand power it accumulated in the past, or does it have the strategic strength to genuinely evolve for the future? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Sakshi Bajaj, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2025. Her research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to share your appreciation for her excellent work.

SK Telecom has been around since 1984. For most of those four decades, the job was straightforward: keep South Koreans connected. That version of the company is gone. What exists today is something the company has been quietly but aggressively building toward for years. SK Telecom is no longer just selling mobile plans and managing cell towers. It is deep into a full-scale push into AI infrastructure, cloud computing, and building its own large language models from scratch. The question worth asking honestly: Is any of this actually working, or is the AI story just a way to dress up a company that still lives and dies by its telecom subscriber count? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Pranav Valecha, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, August Batch 2026. His research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to share your appreciation for his excellent work.

McDowell's No.1 is one of India's most recognised liquor brands. Even people who have never bought it know the name. Owned by United Spirits Limited and backed by Diageo, it enjoys massive distribution and decades of trust. But consumer behaviour has changed. Today's buyers care about image, premium experiences, and aspirational brands. So the question is: Can McDowell's evolve with the market, or is it relying too much on past success? Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Ayushi Arora. She is a current student in IIDE's PG Program in Digital Marketing and Business Strategy, August Batch 2025.  If you found this helpful, feel free to reach out to Ayushi Arora to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!

HubSpot is no longer just the inbound marketing brand many marketers first learned about. What began as a content-led marketing platform has evolved into a global customer platform powering marketing, sales, service, and AI-driven growth for businesses worldwide. But the market is changing fast. Search traffic is shifting, AI tools are rising, and software buyers now expect automation, outcomes, and simplicity together. So the real question is: Can HubSpot stay ahead in the AI era, or is the category becoming too crowded? Before diving into the article, I would like to acknowledge that the research and initial analysis for this piece were conducted by Gajendra Prajapat, a current student of IIDE’s PG Program in Digital Marketing and Business Strategy, Gajendra Prajapat, August Batch 2025. His detailed research and strategic insights played an important role in shaping this analysis. If you found this article helpful, feel free to reach out to him with a quick note of appreciation for his excellent work, he would truly appreciate the kudos.