Latest Case Studies

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Red Bull’s marketing strategy in 2026 centers on its "media house" model, prioritizing high-octane lifestyle content over traditional product ads. By owning sports teams and staging extreme stunts, they sell an adrenaline-fueled identity rather than just an energy drink. The brand leverages experiential marketing and global sponsorships, from Formula 1 to elite gaming. Their campaigns focus on high-stakes storytelling and athlete partnerships, ensuring the brand remains synonymous with peak performance and adventure.

Bajaj Auto Limited stands as the world's third-largest motorcycle manufacturer and one of India's most iconic two-wheeler brands. In 2026, the company operates across 70+ countries with a strong performance-driven positioning targeting young, aspirational riders. Bajaj's current marketing approach leverages television advertising for mass awareness, YouTube content ecosystems for buyer research, SEO and SEM for search visibility.  WhatsApp and RCS for conversational commerce, Instagram and Facebook for social engagement, influencer partnerships with moto vloggers, and a network of 6,000+ dealerships for on-ground activation. This multi-channel strategy has enabled Bajaj to sell 1.86 million units in FY 2025 while maintaining 33.7 percent export contribution. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Nishi Thakkar, a student of the IIDE's PGDM (May 2025 batch). Her thorough investigation into Bajaj's repositioning journey has been invaluable. Feel free to connect with her on LinkedIn.

Airbnb revolutionized the hospitality industry by transforming how travelers discover and book accommodations worldwide. Positioned as a platform for authentic, local experiences rather than standardized hotel stays, Airbnb connects hosts and guests through community-driven travel.  The brand's marketing strategy leverages digital-first channels including SEO, social media marketing, influencer partnerships, user-generated content, performance advertising, and brand storytelling campaigns. By emphasizing trust, belonging, and experiential travel, Airbnb has successfully shifted consumer behavior from traditional hotels to unique, locally immersive accommodations across 100,000+ cities globally. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Nirmiti Borkar, a student of the IIDE Post Graduate Programme in Digital Marketing (May 2025).  If you found this article helpful, feel free to reach out to Nirmiti Borkar and share a note of appreciation. Your feedback truly matters!

Hero MotoCorp stands as India's largest two-wheeler manufacturer, commanding nearly 29% market share with over 5.4 million units sold in FY25. The brand's marketing strategy masterfully balances traditional mass media with targeted digital campaigns, ensuring visibility across urban and rural markets. Primary marketing channels include SEO-optimized content marketing, influencer collaborations, performance-driven Google Ads, experiential dealer-led activations, and mass-reach television advertising. While excelling in the commuter segment, Hero continues refining its approach to capture premium, performance-oriented, and electric vehicle markets. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Navya Jain, student of IIDE's PG in Digital Marketing (May 2025 batch). Her thorough insights and detailed research have been invaluable in bringing this case study together.

Lush marketing strategy in 2026 continues to capitalise on its eco-friendly and ethical practices, emphasising sustainability and natural beauty products.  Lush employs a blend of traditional and digital marketing, with a strong emphasis on influencer partnerships and social media engagement. Their campaigns are designed to educate consumers on environmental issues while promoting their handmade cosmetics and cruelty-free products.