🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
Explore the Spotify business model, delving into its innovative approach to music streaming. Learn about Spotify’s market share, diverse product offerings, and operational strategies in this comprehensive case study of Spotify.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 5, 2024
Spotify’s business model combines freemium and premium subscription services, generating revenue through subscriptions and advertising.
Spotify makes money primarily through premium subscriptions and advertising on its free tier.
Spotify’s main products include music streaming, podcasts, personalised playlists, and tools for artists and podcasters.
Spotify’s top competitors include Apple Music, Amazon Music, YouTube Music, Tidal, and Deezer.
Spotify uses AI, machine learning, and data analytics for personalised recommendations, content discovery, and user engagement.
Spotify HiFi is a premium subscription offering high-fidelity sound quality for audiophiles and music enthusiasts.
Spotify targets a broad audience through personalised content, diverse music genres, podcasts, and exclusive content.
Spotify holds around 31% of the global music streaming market share.
Spotify’s CSR initiatives include sustainability efforts, diversity and inclusion support, and community programmes for music education.
Spotify Wrapped is an annual personalised summary of users' listening habits, highlighting their top songs, artists, and genres.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.