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The Infosys business model is centred on IT services and consulting. This business model of Infosys case study explores how Infosys makes money through various revenue streams, market strategies, and technological innovations, highlighting the business model canvas of Infosys.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 10, 2024
Infosys's primary revenue sources are service fees for consulting, IT services, and outsourcing.
Infosys makes money through IT services, digital transformation, outsourcing, consulting, proprietary software products, and education solutions.
Infosys offers digital transformation, consulting, IT services, engineering services, and BPO, with key products like Infosys NIA and Infosys Finacle.
Infosys's main competitors are TCS, Wipro, Accenture, Cognizant, and IBM.
Infosys's strategy focuses on digital transformation, innovation, strategic partnerships, and client-centric solutions to drive growth and maintain competitiveness.
Infosys targets large enterprises across various industries, seeking IT services, digital transformation, consulting, and outsourcing solutions globally.
Infosys supports innovation through heavy investments in AI, machine learning, blockchain, and cloud computing, and by running innovation hubs.
Infosys’s value proposition includes delivering comprehensive, innovative, and scalable IT solutions with a focus on sustainability and customer satisfaction.
Infosys ensures operational efficiency through a global delivery model, robust IT infrastructure, and continuous improvement initiatives.
Infosys’s CSR initiatives focus on education, healthcare, sustainability, and rural development, supported by the Infosys Foundation.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.