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ACC Cement’s marketing strategy focuses on innovative advertising, digital marketing, and strong customer engagement. This case study explores the marketing strategy of ACC Cement, covering their advertising campaigns, target audience, digital strategies, and recent news, providing a comprehensive view of their approach and effectiveness.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 8, 2024
As part of ACC Cement’s marketing strategy, the company combines traditional advertising with modern digital marketing tactics, leveraging celebrity endorsements and strategic partnerships.
ACC Cement offers a wide range of cement products, including eco-friendly variants like ACC EcoPact.
Main competitors include UltraTech Cement, Ambuja Cement, Shree Cement, Dalmia Bharat Cement, and JK Cement. This competition can highly impact the formulation of ACC Cement’s marketing strategy.
In line with ACC Cement’s marketing strategy, the company engages with its audience on platforms like LinkedIn, Facebook, and YouTube, using targeted content and interactive posts.
A 2020 campaign faced backlash for promoting unsustainable practices, leading to its withdrawal and a public apology from the company.
As part of ACC Cement’s marketing strategy, the company collaborates with influencers and industry experts to create authentic content that resonates with potential customers.
As part of ACC Cement’s marketing strategy, the company endorsed Akshay Kumar, who emphasises the brand's strength and reliability.
ACC Cement aims to contribute to infrastructure development and build a stronger, more sustainable India.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.