Name: 10+ Top Strategies To Increase Social Media Engagement
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A digital marketing consultant with over 8 years of experience in the digital marketing field. She is an alumnus of the prestigious Welingkar Institute of Management & MET College of Pharmacy

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Aneri Joshi

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Why is Social Media Engagement important?</span></h2><p><span style="font-weight: 400;">Here’s a list of reasons why social media engagement is important –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Reach</b></h3></li></ul><p><span style="font-weight: 400;">The best part of social media is its reach. You can reach a large audience with the same communication. By posting consistently, your post will reach your audience and it will increase brand awareness.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Brand Perception&nbsp;</b></h3></li></ul><p><span style="font-weight: 400;">As they say content is key when it comes to building brand perception. Content is very important in highlighting your company’s USP and also building trust for your brand turning visitors into potential customers.</span></p><p><span style="font-weight: 400;">When you have a considerably high number of likes, comments, and shares, it makes your brand more trustworthy.</span></p><p><span style="font-weight: 400;">Check this </span><a href="https://iide.co/content-writing-course//"><span style="font-weight: 400;">online content marketing short course</span></a><span style="font-weight: 400;"> out.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>SEO Purposes</b></h3></li></ul><p><span style="font-weight: 400;">SEO and social media go hand-in-hand. A good social media presence has a huge impact on SEO performance. It can drive sizable referral traffic to your social media channels.&nbsp;&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Feedback</b></h3></li></ul><p><span style="font-weight: 400;">Social media is the best way to gather instant feedback. You will be able to know whether your communication is working or not. You can understand valuable feedback from your customers and accordingly come up with new product launches.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Humanistic Value&nbsp;</b></h3></li></ul><p><span style="font-weight: 400;">When you interact with users, it gives your brand a humanistic approach. When you respond to each query, they will be inclined to your brand as they’ll know that you value them.</span></p><h2><span style="font-weight: 400;">10+ Ways To Increase Social Media Engagement</span></h2><p><span style="font-weight: 400;">We have listed the best strategies to increase social media engagement and also some social engagement examples for your reference.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Algorithm Updates&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Social Media Platforms keep updating tier algorithms to make the platform more interesting and safe for their users. Hence, to work in the favour of the algorithm, you must keep a regular check on the changes. Do not be scared of the algorithm as it only enhances your chances of being discovered by the right target audience.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Diverse Content&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Content is truly the king and if your content is diverse and relatable, it is one of the fastest ways to increase social media engagement.&nbsp;&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Add Hashtags&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Hashtags play an important role in increasing social media engagement. They act as keywords for Social Media Marketing so you must include them in your captions.&nbsp;</span></p><p><span style="font-weight: 400;"><strong>Bonus Read</strong>: Know how to </span><a href="https://iide.co/blog/select-hashtags-for-instagram/"><span style="font-weight: 400;">select #Hashtags for Instagram</span></a></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Quality Content&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Even if your reel has the most catchy content, if the quality of the video is bad, there is a very high chance that the algorithm doesn’t work in your favour. So do ensure that there is consistency in quality content.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Polls and Survey&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Polls and surveys are an added benefit and can also help you increase your social media engagement. Asking your followers through stories (Instagram) about what they like about your content can help you know their preferences. Hence, you can plan your content accordingly.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>User-Generated Content</strong></h3></li></ul><p><span style="font-weight: 400;">Social Media trends and challenges are very fun and one of the fastest ways to increase social media engagement. In recent times, a lot of movie productions create a challenge keeping the celebrities as the face so that their fans can follow them and create the same challenges. This is known as User-Generated Content and boosts organic engagement very fast.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Influencer Marketing&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Not even kidding when I say that today an influencer has a greater following than some of the actors in our country. Every brand recognizes this and adds influencers to its social media marketing strategies. Influencers are a great way to attract the attention of the masses towards your brand and increase social media engagement.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Consistency</strong></h3></li></ul><p><span style="font-weight: 400;">Your goal while deciding your social media strategy is to roll out consistent content and not viral content. A content calendar will always help you be consistent with planning and executing on various social media platforms.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Check Your Competitors&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Follow your competitor’s social media strategy and check what’s working for them. The key is to not copy what they do but to uniquely adapt to newer and updated social media strategies.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><strong>Keep It Fun&nbsp;</strong></h3></li></ul><p><span style="font-weight: 400;">Social Media is a fun business so don’t take it seriously. Keep reinventing the strategy and questioning as a viewer what you would like to see on the social media platform. A rigid strategy will not boost engagement but a fun profile with a few tweaks will always do.&nbsp;</span></p><p><span style="font-weight: 400;">These were the best ways to increase social media engagement. Do apply them and you will see a guaranteed boost in engagement.&nbsp;</span></p><h2><span style="font-weight: 400;">3 Must-Use Tools To Increase Social Media Engagement</span></h2><p><span style="font-weight: 400;">We have listed the top social media engagement tools so that you can use social media to engage with others easily.</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>HootSuite</b></h3></li></ul><p><img decoding="async" class="wp-image-298388 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899510936-5a6fb29af3ff8eb217d93ffe6d1abbc8.webp" alt="hootsuite dashboard" width="440" height="276"></p><p><span style="font-weight: 400;">Hootsuite is undoubtedly one of the most popular social media engagement tools. It makes it simpler for businesses to schedule posts, analyze campaign performance and manage social media accounts from one dashboard.&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Buffer</b></h3></li></ul><p><img decoding="async" class="alignnone wp-image-298389 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899511400-87e6ad76de5d4cc379ef93d813fc2d4f.webp" alt="buffer dashboard" width="424" height="249"></p><p><span style="font-weight: 400;">Buffer is another wonderful tool to increase social media engagement. It is great for companies with multiple accounts.&nbsp;</span></p><p><span style="font-weight: 400;">The Buffer reply function makes it easy to reply to all social messages from a single dashboard. This can really help improve and streamline your online reputation management. Check this short online course out on </span><a href="https://iide.co/email-marketing-course-online/"><span style="font-weight: 400;">online reputation management.&nbsp;</span></a></p><ul><li style="font-weight: 400;" aria-level="1"><h3><b>Bitly</b></h3></li></ul><p><img decoding="async" class="wp-image-298392 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736899511865-3fe6b8e064d1675156c1e61974c718d2.webp" alt="bitly- increase social media engagement" width="377" height="246"></p><p><span style="font-weight: 400;">Wondering how to increase social media followers? With Bitly, you can easily track your social media engagement and also track overall performance. It is much more than a link shortener.&nbsp;</span></p><p><span style="font-weight: 400;">Check out the </span><a href="https://iide.co/blog/top-digital-marketing-tools/"><span style="font-weight: 400;">Top 34 digital marketing tools in 2022</span></a><span style="font-weight: 400;"> for additional tools.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">FAQs</span></h2><p><b>Q. How do you increase engagement on social media in 2021?</b></p><p><span style="font-weight: 400;">Here’s a guide on </span><span style="font-weight: 400;">how to increase social media engagement in 2021 –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use humour to connect with your audience</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use video content</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Host contests and giveaways</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use influencer marketing</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Leverage any trending hashtags</span></li></ul><p><b>Q. Why is it important to increase engagement on social media?</b></p><p><span style="font-weight: 400;">Increasing social media engagement goes much beyond increasing likes and follows. One needs to focus on building social media engagement and you will be able to reap the rewards of brand awareness, increased return on investment, and better conversions.&nbsp;</span></p><h2><span style="font-weight: 400;">To Conclude,&nbsp;</span></h2><p><span style="font-weight: 400;">We hope you enjoyed reading our blog. Let us know what strategies you used in the comments below to increase social media engagement on your page.&nbsp;</span></p><p><span style="font-weight: 400;">We highly recommend this </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">3-month online comprehensive digital marketing course</span></a><span style="font-weight: 400;"> to get a better understanding of what strategies you can implement. If you’re a professional and need a holistic course to upskill, this </span><a class="in-cell-link" href="https://iide.co/master-mba-digital-marketing/" target="_blank" rel="nofollow noopener noreferrer">Digital Marketing MBA</a><span style="font-weight: 400;">&nbsp;is a good choice.&nbsp;&nbsp;</span></p></div></div>

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Read on to know the best ways to increase social media engagement rate organically for businesses, best tools and top strategies.

10+ Top Strategies To Increase Social Media Engagement

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Social media has become a very integral part of digital marketing. We all know that social media is vital but just posting content will not get you sales. Social media engagement is essential to generating sales. But what are the sure-shot ways to increase social media engagement? Read this blog to know more!</span></p><p><b>Quick Tip:</b><span style="font-weight: 400;"> Start social media marketing on the right note including all you need to know with this </span><a href="https://iide.co/social-media-marketing-course-online/"><span style="font-weight: 400;">Online Social Media Marketing Course</span></a><span style="font-weight: 400;">. </span></p></div></div>

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10+ Ways to Increase Social Media Engagement in 2022

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