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Staying updated with insights from leading digital marketing influencers is crucial for professionals aiming to excel in the field. Notable figures include Deepak Kanakaraju, Neil Patel, and Gary Vaynerchuk, renowned for their expertise in SEO, content marketing, and social media strategies. Engaging with their content provides valuable knowledge and inspiration, aiding marketers in navigating the dynamic digital landscape.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 2, 2025
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Digital marketing has evolved into one of the most engaging topics in today’s technology-driven world. As we approach 2025, the expertise of digital marketing influencers is set to expand even further, providing invaluable insights into the latest trends and strategies. If you’re curious about what digital marketing entails and want to learn from the best, check out our blog, which lists the top digital marketing influencers globally.
Before diving into that, it’s essential to understand who these influencers are. They come from various backgrounds, including the top digital marketers in India, renowned digital marketing experts in India who are shaping the industry. Their collective knowledge and experience make them indispensable resources for anyone looking to enhance their understanding of digital marketing.
Stay tuned as we explore the leading voices in the realm of digital marketing!
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Who Are Digital Marketing Influencers?
Digital marketing influencers are considered experts within their niche. They endorse various products and carry out promotions for brands and their clients. They have a dedicated social following built with time and trust. Their audience is highly engaged and pays close attention to their opinions.
The different types of influencers in digital marketing include digital marketing micro-influencers (10-15k followers), mega influencers (over 1 million followers), macro-influencers (500k-1 million), and mid-tier influencers (50-500k), and nano influencers (1k-10k).
There are quite a few digital marketing influencers in India. However, let’s have a look at some of the top digital marketing experts in India and then globally.
Also read: Digital Marketing Skills
List of Top 10 Digital Marketing Influencers in India
Here’s a list of some of the top digital marketers in India –
1. Deepak Kanakaraju
Deepak is one of the founders and building blocks of Pixel Track Digital. He is one of the best digital marketing influencers in India. Often referred to as ‘Digital Deepak’ in the industry, he has over 6 years of experience in the field and has worked with startups such as Razorpay, Digital Vidhya, and Practo.
2. Mridul Kabra
An architect turned digital marketing influencer, Mridul serves as the digital marketing head at Google, specialising in lead generation. He has significantly contributed to the field by organising workshops, teaching over 1,000 students in Rajasthan, and establishing himself as a leading digital marketer in India.
3. Harsh Agarwal
Founder of the acclaimed blog ShoutMeLoud, Harsh has over a decade of experience in digital marketing. As one of the most influential bloggers, he motivates many through his expertise in SEO and WordPress, solidifying his position among digital marketing experts in India.
Check out this short online course on WordPress.
4. Jitender Goswami
A renowned trainer, speaker, and consultant, Jitender has made a name for himself in the industry. Recognised as the Best Entrepreneur of the Year 2021 for his venture SMMPackage Private Limited, he is also the author of ‘Snapchat Marketing – The Success Rule’, contributing significantly to the pool of digital marketing influencers in India.
5. Rajat Jain
Rajat Jain is a prominent digital marketing consultant and growth hacker who founded ShootOrder, a digital marketing agency based in Hyderabad. He is recognised among the top digital marketers in India for his innovative strategies and contributions to the industry.
Do you find this article interesting? Check out these digital marketing books to keep reading such information.
6. Pradeep Chopra
He is a well-known international speaker. CEO and co-founder of Digital Vidya, he has transformed digital marketing education in India, helping thousands of students become proficient digital marketing experts in India.
7. Himanshu Arora
Himanshu Arora has worked on many digital marketing projects for leading brands like HUL, Accenture, Google, and Coca-Cola. As the founder of Social Panga, he is regarded as a leading digital marketer in India, specialising in various digital marketing projects.
8. Prateek Shah
Prateek Shah is a trainer affiliated with Google India and Digital Vidya, and he is known for his engaging workshops for organisations like CNN-IBN and Hindustan Times. He is recognised as one of the influential digital marketing influencers in India.
9. Lakshmipathy Bhat
With over 20 years of experience, Lakshmipathy Bhat has witnessed the transition from traditional to digital marketing. As a top opinion leader, he now handles corporate communications in technology and is regarded among the digital marketing influencers in the industry.
10. Nidhi Singh
Nidhi Singh is a well-known digital marketer with a strong presence on Quora, boasting over 80,000 followers. Recognised as a leading digital marketing expert in India, she has twice received the top writer award on the platform.
List of Top 9 Digital Marketing Influencers Globally
Today, social media influencers and digital marketing go hand-in-hand globally. Here’s a list of some of the international digital marketing influencers to follow –
1. Gary Vaynerchuk
He is one of the best digital marketing influencers in the world. He is a public speaker, and author and also has founded his digital marketing agency called VaynerMedia.
Also Read: Benefits of Influencer Marketing
2. Neil Patel
Neil Patel – the ultimate Guru of SEO! He is extremely passionate about digital marketing. His content marketing and SEO practices are the best in the industry as they are not just talking; they are tried and tested! He has successfully implemented growth strategies for major brands like General Motors and Amazon, proving his effectiveness as a digital marketer in India.
3. Ryan Deiss
The father and creator of customer value optimisation – which gives a huge revenue boost to companies all over the world, making him one of the digital marketing experts in India. He is also the founder of DigitalMarketer.com – a digital marketing ed-tech company.
4. Rand Fishkin
Former CEO of MOZ, he is one of the top SEO influencers out there. He built one of the best SEO tools to offer in the market. His contributions have solidified his status among the digital marketing influencers in India.
5. Larry Kim
An online marketing expert, Larry King is the founder of WordStream and MobileMonkey. He is one of the best digital marketing influencers and has marked his niche in Facebook (Meta) Ads, Google Ads, and SEO practices. This proficiency makes him a prominent figure among digital marketing influencers, further establishing his influence within the industry.
6. Ann Handley
Ann Handley is a prominent partner at MarketingProfs, widely respected for offering invaluable training programmes, free resources, and online events aimed at marketing professionals. Recognised by Forbes as one of the most influential women on social media, she was the first-ever Chief Content Officer and has greatly advanced our understanding of content marketing.
Her best-selling works, including ‘Everybody Writes’ and ‘Content Rules,’ inspire aspiring business owners and digital marketers in India to achieve tangible results through practical methods.
7. Lilach Bullock
Lilach Bullock is a renowned professional speaker and a leading digital marketing expert in India, specialising in online lead generation. She is a key figure among digital marketing influencers, and she is celebrated for her insights into website conversions, content marketing, and sales funnels. Recognised on the Forbes list of the Top 20 Women Social Media Influencers, Lilach continues to be a valuable resource for those seeking to enhance their lead generation strategies.
8. Justyn Howard
As the CEO of Sprout Social Inc., Justyn Howard has made significant contributions to social media management, developing user-friendly tools that assist over 24,000 brands and agencies in optimising their social media presence. His expertise positions him as one of the top digital marketers in India, ensuring that learners benefit from the latest trends and advancements in the social media landscape.
9. Pam Moore
Pam Moore is a leading figure among digital marketing influencers in India, excelling in conversion optimisation and social media marketing. With her proven strategies, she has helped countless beginners and professionals improve their social media content and brand development. With over a million followers, her influence in the realm of digital marketing continues to grow, making her one of the most respected digital marketers in India.
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Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).