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Staying updated with insights from leading digital marketing influencers is crucial for professionals aiming to excel in the field. Notable figures include Deepak Kanakaraju, Neil Patel, and Gary Vaynerchuk, renowned for their expertise in SEO, content marketing, and social media strategies. Engaging with their content provides valuable knowledge and inspiration, aiding marketers in navigating the dynamic digital landscape.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 2, 2025
5,423 views
A digital marketing influencer acts as an opinion leader within their industry, leveraging trust and goodwill to guide their followers toward specific conversions.
Currently, Deepak Kanakaraju is recognised as one of the top digital marketers in India, known for his impactful strategies.
To become a successful digital marketing influencer, consider these strategies:
- Identify your niche
- Develop a solid strategy
- Choose your social media platforms
- Analyse your competition
- Network with other influencers
- Create a professional website
- Stay updated on industry trends and events
While formal qualifications can help, practical experience and knowledge of digital marketing tools are crucial. Many successful digital marketing experts in India have diverse educational backgrounds.
Digital marketing influencers in India typically earn through brand partnerships, sponsored content, affiliate marketing, and monetising their social media channels.
Key skills for a successful digital marketer in India include analytical thinking, content creation, SEO knowledge, social media expertise, and strong communication skills.
To find the right digital marketing expert in India, consider their experience, portfolio, and client testimonials. Look for professionals who specialise in your industry or niche and check their social media presence to gauge their effectiveness. Building networks at industry events or through online platforms can also lead you to qualified experts.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).