How Should One Practice Marketing to Gen Z in 2025?

Is your brand for the youth? Are you using different marketing strategies for them? If not, then it’s time you did. Marketing to Gen Z has to be tailored according to their behavior and expectations to best appeal to them. 

So if you’re stuck, this blog is going to help you out. We’re going to show you some top strategies for marketing to Gen Z. But who is a part of Gen Z? 

What is Gen Z?

Gen Z refers to the newest generation born between 1997 and 2021 and their age range is between 6 and 24 years of age. This is the generation that grew up with mobile phones by the age of 10. 

Smartphones and social media have been part of their upbringing and they are well exposed to all kinds of online information. They had mobile devices, laptops, and WiFi at their disposal from a very young age. 

Gen Zers have gained popularity with journalism and brands targeting them as they form a large part of the world population and are the future. 

Many brands have understood that Gen Z forms 30% of the world’s population and in time will be the generation with the most disposable income. Hence, sending out messages targeting them is extremely important, especially for brands targeting young audiences.

Kartik Mittal

Digital Marketing Trainer

Updated on: Dec 3, 2024

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Kartik Mittal

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Digital Marketing Trainer

Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.

Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe. 

Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.