Is a Masters in Digital Marketing Worth it in 2024?

Updated on: Feb 12, 2024

Do you want to pursue your higher education and are considering a masters in digital marketing? Is it worth studying for a masters in digital marketing? 

To help you make an informed decision, here’s an effort at breaking down what a masters in digital marketing is, what the scope of it looks like and what are your best options and alternatives. 

So without further ado, let’s understand this. 

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What is a Masters in Digital Marketing? 

A masters in digital marketing is a professional course that is typically 1-2 years long depending on the institute. It is a postgraduation course and thus, the minimum eligibility criteria is a graduation degree. 

In a masters in digital marketing program, all the disciplines of digital marketing are taught in detail keeping in mind the corporate application of each. In addition, equal importance is given to teaching managerial skills and job responsibilities. 

Cracking admission in a masters program is more challenging than certificate courses because this is a slightly professional course and candidates are chosen based on their diligence, capabilities and dedication. 

Scope of a Masters in Digital Marketing in India 

Digital marketing started out as a value-added skill that was pursued by anyone who wanted to upskill themselves digitally and add value to their resumes. Thus, previously there were only certificate courses and webinars available. 

Today, digital marketing has made its way into higher education. There are abundant credible institutes, universities and colleges offering an MBA in digital marketing and Masters in digital marketing. 

This is because digital marketing picked up tremendously in the last few years and the growth accelerated even further during and post-pandemic. Companies were in dire need of digital marketing professionals. They even have independent digital marketing departments now! 

Looking at this demand, the education industry realised the need for imparting professional knowledge on digital marketing and hence, came in MBA’s & Masters in Digital Marketing. 

The scope of masters in digital marketing in India is very bright with more and more credible institutions making it a part of their offerings. And this in turn also supports the fact that digital marketing as an industry is gaining a lot of importance and growth. 

So, is it worth studying for a masters in digital marketing? 

Yes, it is definitely worth it if you want to carve a niche for yourself in this industry and excel at it. And that’s not all. There are many more reasons why it is worth pursuing. Here are a few. 

Key skills you’ll gain after masters in digital marketing:

1. Strategic Planning: With a digital marketing postgraduate program, you’ll learn the art of crafting effective digital marketing strategies tailored to specific business needs that will expand the business’s customer base with good revenue numbers. 

2. Data Analytics: In digital marketing, one should be super proficient with numbers. A digital marketing postgraduate program will help in analyzing and interpreting data, leveraging insights to make informed decisions, and optimizing digital marketing campaigns for maximum impact.

3. SEO Mastery: Marketing is about knowing what your target audience wants and showing them your business as their ultimate problem-solver. With a master’s degree, you’ll learn advanced Search Engine Optimization (SEO) techniques that will help you enhance website visibility, ensuring content ranks high in search engine results for increased organic traffic.

4. Content is the king: Knowing what to show to your audience that resonates with them is the ultimate key to developing successful digital marketing campaigns.  With a master’s degree, you’ll learn to develop compelling content strategies across various digital platforms.

5. Social Media Expertise: There’s no denying the fact that social media marketing is a game-changer for anything. With a full-fledged master’s program, one can easily acquire in-depth knowledge of social media platforms, learn how to build and manage a community, drive engagements, and leverage social channels for effective brand promotion.

6. PPC Advertising: Google and Meta ads are essential aspects of digital marketing. Explore different ad formats like Pay-Per-Click (PPC), video ads, display ads, etc., with a master’s degree in digital marketing. Not just this, you’ll also learn to create and manage targeted campaigns that drive qualified leads and maximize ROI.

7. Email Marketing Mastery: As per the reports (by HubSpot) 77% of marketers have seen an increase in email engagement over the last 12 months. With a master’s degree that covers every aspect of digital marketing, one can understand the nuances of email marketing with ease. From crafting impactful campaigns to optimizing deliverability and engagement through strategic use of automation, a digital marketing postgraduate program covers all.

8. Innovative Technologies: Digital marketing is all about new trends. There’s a new tool or software that can help you elevate your marketing game. Stay ahead by exploring emerging technologies, and understanding how trends like AI, chatbots, and voice search impact digital marketing strategies.

9. Conversion Rate Optimization (CRO): It’s easy to run ads and spend tons of money on online ads but you can optimize the advertising budget and generate double the revenue with the right strategy and marketing tactics developed with market insights and numerical data. With a master’s program, get expertise in optimizing user experiences, and employing CRO techniques to maximize the percentage of website visitors converting into customers.

10. Global Market Insight: When you do a master’s program, you get exposed to market leaders, veterans, and experienced faculty who know in and out of the digital world. Acquire a global perspective on digital marketing, understand cultural nuances, and develop strong professional relations to get ahead in your career.

7 Reasons Why You Should Pursue A Masters in Digital Marketing

1. Professional Approach 

A masters program offers a more professional approach when it comes to learning and practicality of the skills. You are trained rigorously in managerial skills so that you can blend in the corporate world much better and seamlessly. 

2. Higher Demand

With the rising scope of digital marketing and its need in small to large companies, there is a high demand for candidates who have studied digital marketing in-depth and have a more concise understanding of each digital marketing discipline. Thus, with a masters in hand, you become the most desirable candidate. 

3. Personal Mentoring 

Generally, such professional courses intake very few students with very high potential. This ensures that you study with like-minded yet diverse students and this also allows trainers to personally pay attention to each student. One-on-one mentoring is very beneficial in a student’s growth and success. 

4. Mid-Senior Managerial Roles

The best part about pursuing a masters in digital marketing is that it prepares you to take on roles directly at the mid-senior managerial level. It doesn’t require you to start at an intern or executive level. You are prepared to take up such important roles right from the beginning. And the list of roles is vast. 

Read More: Careers After Masters in Digital Marketing

5. Higher Salaries

With mid-senior managerial roles comes higher salaries in hand. Companies are willing to pay higher salaries to professional candidates for their level of work. Here’s a view on the Digital Marketing Salaries in India. Considering masters, you will definitely earn slightly more than the average salary mentioned. 

6. Value Addition on the Resume

If you’re looking to excel overall at marketing, digital marketing is a very important aspect of it. With a masters on your resume, you will definitely stand out because of the exposure and learning you will have.

7. Entrepreneurship Opportunities

This by far has to be one of the most important reasons why you should consider taking up a masters in digital marketing. Such programs prepare for every facet of digital marketing with business in mind. Thus, it opens entrepreneurship doors for you. So you could either operate a full-fledged digital marketing agency or apply digital marketing to whichever kind of business you decide to start. It’s a win-win situation. 

These are some of the compelling reasons why a masters in digital marketing is a good option. If you have made up your mind, you can refer to these MBA Resume Samples in the future when you apply to colleges. 

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Which is the Best Masters in Digital Marketing Program? 

When it comes to digital marketing, you need to look no further. IIDE is the place to be. IIDE is awarded the Best Digital Marketing Institute by the World Education Congress. 

We offer a comprehensive & exhaustive 11-month MBA level Post Graduation Program in Digital Marketing

In this course, you will be taught 28+ Digital Marketing Skills along with rigorous training in managerial skills. The course ends with a capstone project which is a testament to your complete knowledge in digital marketing. 

A compulsory 2-month internship and guaranteed placement assistance at top companies for mid-senior managerial roles are just a few of the perks of this program. 

Masters in Digital Marketing - IIDE Students Placement

Mastering each digital marketing tool, learning from industry leaders and experts, working on real-life projects and case studies is surely going to be worth it. 

Masters in Digital Marketing - Tools Covered

1 on 1 student mentorship is something we really take care of to ensure the complete development of students. Get in touch with our team of counselors today to know more about this program and what we have to offer. 

Exciting Announcement! 🌟


In response to the growing demand from working professionals and business owners, IIDE is thrilled to introduce a Weekend Batch option in our Post Graduate Program.


Now, you can upskill with us without compromising your job or family business. 🎊


Join in and elevate your skills hassle-free! 🌟

But if you’re still not ready for such a big commitment, it doesn’t mean that your digital marketing journey needs to take a backseat. Here are some alternatives that you could opt for. 

  • Advanced Online Digital Marketing Course – This is a 4-month intensive & fast-track course that covers all digital marketing skills and tools along with guaranteed placement assistance. This course follows high-quality video lectures + live online sessions + personal mentoring sessions. All from the comfort of your home.
  • Short-Term Certificate Digital Marketing Courses – We have a range of 13+ short-term certifications in digital marketing with a duration of 2 hours to 20 hours, depending on the course you choose. Each course follows a video lecture + live online session format. If you want to freelance in any of the digital marketing skills, these courses can be of great help. 

We hope this blog has been helpful in shaping your future. We wish you all the best.

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Meherzad Karanjia

Ex Chief Learning Officer, IIDE

He has over 19 years of experience in the Digital Marketing and Design space. He is someone who understands all the elements of the Digital gamut ranging from User Experience, Graphics Design, SEO, SEM, Analytics, Media Planning.....[Read full bio]


  1. Ubaid

    This blog entry delves further into the topic of “Is a Masters in Digital Marketing Worth It?” It offers a number of things to think about while assessing the benefits of going toward this kind of degree. Views on the possible advantages and disadvantages of earning a master’s degree in digital marketing will be enlightening for readers. Given how quickly the field of digital marketing is developing, prospective students should carefully consider the return on investment. All things considered, this article provides insightful knowledge for those who are thinking about getting a master’s degree in digital marketing.

  2. Tiya Ramani

    “Deciding whether a Masters in Digital Marketing is worth it, with this article it is worth it on various factors like career goals, current skills, and industry trends. While it can provide in-depth knowledge and networking opportunities, practical experience and self-learning also play crucial roles in this rapidly evolving field. Individuals should carefully weigh the costs and benefits before making a decision, considering factors such as job prospects and potential salary increases. Ultimately, what’s ‘worth it’ varies for each person based on their circumstances and aspirations.”

  3. Vanita jain

    In the ever-evolving landscape of digital marketing, a Master’s degree can offer invaluable insights and skills that adapt to the latest trends and technologies. In 2024, with the continued growth of online platforms and the increasing importance of data-driven strategies, a specialized education in digital marketing could provide a competitive edge. Conversely, What emerging trends or technologies do you think will significantly impact the digital marketing landscape in the next few years, and how might a Master’s degree address these challenges?

  4. Vardhan

    Your expertise is truly shines in this post i am eager to see what you will explore next

  5. tisha kataria

    “Engaging read on the relevance of a Masters in Digital Marketing in 2024! The post raises insightful points about the evolving landscape and potential career benefits. offering valuable considerations for those contemplating further education in digital marketing. The changing dynamics of the field make this discussion timely and thought-provoking. Well-done on providing clarity to individuals weighing the worth of pursuing a Masters in Digital Marketing in the current landscape.”

  6. Aarya chavan

    Considering a master’s in digital marketing? Absolutely worth it! It’s a comprehensive dive into the latest strategies, tools, and trends, giving you a competitive edge in the fast-paced digital landscape. Plus, networking opportunities and real-world projects make it invaluable for career growth.

  7. Aarya chavan

    Comment *Absolutely! Pursuing a master’s in digital marketing is definitely worth it. It offers in-depth knowledge of the field, equipping you with advanced skills and expertise crucial for success in today’s digital age. The investment in time and resources pays off with increased job opportunities, higher earning potential, and the ability to stay ahead in the ever-evolving digital landscape.

  8. Aarya chavan

    Absolutely worth it! A master’s in digital marketing provides specialized knowledge, practical skills, and industry insights essential for thriving in the competitive digital sphere. It opens doors to lucrative career opportunities and empowers you to lead in this rapidly evolving field.

  9. Akram Javed

    Depending on personal professional objectives, one must determine if a master’s degree in digital marketing is worthwhile. Consider the program’s prospective returns on investment and industry relevance. One notable and trustworthy option for digital marketing education is IIDE. IIDE offers a solid foundation with its extensive curriculum and industry-oriented approach. Many consider it to be an excellent choice for developing abilities in the always changing world of digital marketing.

  10. Abhishek V

    Contemplating a Masters in Digital Marketing for 2024? Assess its value by weighing factors like industry demand, career advancement opportunities, and personal goals. Conduct thorough research to determine if it aligns with your aspirations and offers a worthwhile investment.

  11. Aayusha Basnet

    The analysis on the value of getting a master’s degree in digital marketing is very insightfully done. The thoughtful consideration of various aspects, offering readers a well-rounded perspective is clear in the blog.
    A question, what are the potential drawbacks or difficulties that people might face when considering a master’s in digital marketing?

  12. Adarsh Jain

    A Masters in digital marketing can give useful skills, but success comes from applying them. It’s important to think about costs and benefits before deciding. Stay practical and updated for the best outcome.

  13. abhinaya manchikatla

    hello guys actually doing a masters in digital marketing in these days is so helpful for your career opportunities and advancement because to know about industry insights and expand network so stay ahead in the digital world and master new strategies. invest in your future from now on!!

  14. Aarushi Gupta

    Whether pursuing a master’s degree in digital marketing is worth the investment depends entirely on your individual career aspirations. After reading your enlightening blog, I am now certain that taking this step will provide me with the competitive edge. Thank you for empowering me with the knowledge and confidence to confidently take my career to the next level.

  15. Hassan Gondal 241

    Good Read


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