Crafting a career in digital marketing has proved to be one of the most lucrative options in this decade. And with the introduction of professional programs like a masters in digital marketing, the career opportunities that come with it are becoming noteworthy.
In this blog, we’re going to give a quick rundown of what a masters in digital marketing is and the top career opportunities and job roles that one can expect if they pursue this program.
What is a Masters in Digital Marketing?
A masters in digital marketing is a professional course that is typically 1-2 years long depending on the institute. It is a postgraduation course and thus, the minimum eligibility criteria is a graduation degree.
In a masters in digital marketing program, all the disciplines of digital marketing are taught in detail keeping in mind the corporate application of each. In addition, equal importance is given to teaching managerial skills and job responsibilities.
Cracking admission in a masters program is more challenging than certificate courses because this is a slightly professional course and candidates are chosen based on their diligence, capabilities and dedication.
Must Check Out: Scope of A Masters in Digital Marketing: 2021
Top 8 Career Opportunities After A Masters in Digital Marketing
Given below are some of the job roles that one can bag after studying for a masters in digital marketing. You must know that a professional program prepares you to take up mid-senior managerial roles directly.
1. Brand Manager
A brand manager’s role is one of the most in-demand job roles. The responsibility of a brand manager is to look after a brand’s overall marketing disciplines. It includes formulating brand strategies for the promotion of the brand, launch of a new product, etc.
It involves analysing heavy volumes of data and making decisions based on that information. The main aim is to achieve the business objectives of the brand and work with a team of skilled professionals.
2. Client Servicing Manager
Clients are the heart of any company and to ensure smooth processes and services for them is the #1 priority. That’s where client servicing managers step in. Making sure that every customer is met with an absolutely hassle-free experience is the key responsibility.
Formulating ideas for it, keeping a constant check on the processes and taking feedback from clients to bring better and optimal solutions to the table is very important. A client servicing manager is also responsible for managing and working with client servicing representatives.
3. Content Marketer
As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc.
The main aim of the content marketer is to create valuable content and distributing it across relevant channels to retain and attract an audience as well as increase website traffic. As a content marketer one has to work on various tasks like managing a blog, create drip campaigns, copywriting, guest blogging, PR, and video creation.
4. Account Manager
An account manager is a job role mainly for digital marketing agencies. This is because agencies work with multiple brands at the same time. Hence, as an account manager, one has to manage the account and the work of any single brand entirely.
Right from strategizing different ideas from the brand to its implementation with a team of experts and ending with the tracking and reporting of results is the responsibility of an account manager.
Depending on the agency, an account manager can also be assigned more than one brand under his responsibility.
5. Paid Media Expert
A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.
They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.
60% of the marketing budgets will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media. Hence, paid media is unquestionably a flourishing digital marketing career in 2021.
6. SEO Expert
Search Engine Optimization refers to making the website or a web page rank on the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques. One also needs to develop content with powerful keywords for increasing website traffic.
SEO is a developed landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out for the latest trends and news on what changes the search engines are.
7. Business Development Manager
Retaining your past customers and nurturing the interested audience into converting them into future prospects is very important for a business.
A business development manager has to be on his toes to qualify the leads coming in, and communicate with past clients to keep a good relationship with them and keep informing them about new developments and products.
The sales of a company can never afford to go on a downward spiral and thus a business development manager needs to constantly find ways to bring in new leads and get his past customers to make sales.
8. Media Strategist
Advertising is essential for all kinds of businesses today, be it a small business that very few people are aware of or a big MNC which is a common name. The only thing that would change is the goal of advertising.
Evaluating all the available media channels and analysing which one suits the current needs of the business and running ad campaigns accordingly is what a Media Strategist does.
Distributing resources via various media outlets to target different sets of audiences is something that a media strategist should be very good with.
Where To Get Started For A Masters in Digital Marketing?
There’s nowhere you need to go except IIDE when it comes to learning digital marketing. IIDE has recently launched its 11-month MBA-Level Post Graduation Program in Digital Marketing which is equivalent to a masters program.
This masters program is inclusive of:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 13+ Live Projects
- 2 months Internship
- Placements Assured
- 28+ Industry Relevant Skills
- Key Managerial Skills
Duration: 11 months (Internship Included)
Fees: INR 4,00,000 + Taxes
Mode: On Campus in Andheri, Mumbai (Currently Online)
Eligibility: Graduation Degree from a recognized university + IIDE’s Aptitude Test + Personal Interview
FREE Counselling Session – Avail Now: +91 96199 58615 or [email protected]
Read some IIDE reviews to know what our students have to say about us and their learning experience.
That’s all you needed to know about the career opportunities in a masters in digital marketing. We hope this blog has helped you gain some valuable insights and make an informed decision.
If you’d like to explore more, read about the top colleges offering a masters in digital marketing here. If there are any more questions you’d like to ask, leave them in the comments section below!