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Guide on Masters in Digital Marketing with Scope, Salary, Eligibility, Colleges & more

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Considering a Masters in Digital Marketing course for higher education studies? Looking for an advanced collegiate school to learn digital marketing? Then this blog is for you. We’re going to list the top colleges, universities & business schools offering an MSc in Digital Marketing. 

The marketing field has seen a paradigm shift from traditional marketing to digital marketing due to emerging technologies. This has created a lot of opportunities for employment and also the expansion of business. 

Opportunities are going to continue to emerge in various sectors for social media marketing, brand management, content creation, strategy management, and much more. 

Bonus Read: Scope of Digital Marketing

What is Masters in Digital Marketing? 

A masters in digital marketing is a professional course that is typically 2 academic years long including 4 semesters depending on the institute. It is a postgraduation course and thus, the minimum eligibility criteria is a graduation degree. Some institutes also offer a 1-year full-time postgraduate course in digital marketing.

An online application form has become one of the most popular entry requirements in all colleges.

To know more, read this blog on Is A Masters in Digital Marketing worth it?.

Scope of Masters in Digital Marketing

The scope of a masters in digital marketing is very bright for very obvious reasons. It all started with the rise in the need for digital marketing. Previously, marketing was a fairly big investment and not all companies could afford it. but with the digital revolution, marketing became accessible to all kinds of companies.

It showed some great results at cost-effective budgets. Hence, people started shifting to digital marketing. But it wasn’t until the pandemic that almost every business felt the need to use digital marketing. The pandemic changed the trends of how much time people spent on the Internet.

Thus, the real boost to digital marketing came with Covid-19. This created a surge in the demand for digital marketers. Which consequently led to a rise in the education space because candidates needed professional training. That’s where a masters program comes in. Top institutes and universities introduced their own courses to enable students with the right digital skills. Read more about the scope of masters in digital marketing here.

Watch this video to learn more about the scope of digital marketing after Covid-19:

Eligibility for Masters in Digital Marketing

The basic eligibility criteria for a masters program is a graduation degree with a minimum of 50% aggregate from a university-recognized college. Further, you need test scores for some national exams like GMAT, GRE, CAT, etc. A detailed CV and some work experience will be a great value addition to their list of requirements.

To pursue your masters in Digital Marketing, it is very important to choose the right college. Given below is a list of the top 6 colleges offering a masters in digital marketing program in India which stand out from the rest. 

Salary After Masters in Digital Marketing

The approximate range of salary after a Masters in Digital Marketing is INR 5,00,000 to INR 25,00,000 per annum. And the average starting salary for a Masters in Digital Marketing graduate is INR 5,50,000. This will be influenced by factors like skills acquired, expertise, level of experience, etc.

The salary also depends on the role you opt for because digital marketing has various career opportunities within it. To know more, do read our blog on digital marketing salaries in India.

Digital Marketing Courses in Delhi - masterclass

List of Top 10 Colleges Offering A Masters in Digital Marketing in 2022

 

IIDE -The Indian Institute of Digital Education, founded in 2016, is a top private college located in Mumbai. It has imparted digital marketing education to more than 2,65,000 learners. Known for its student culture and rich curriculum, they were awarded as the Best Digital Marketing Institute by World Education Congress in 2021. 

IIDE offers a comprehensive 11-month Masters in Digital Marketing Program open to all national & international students who wish to study abroad. The program offers guaranteed placement assistance and is mentor-led by industry experts.

IIDE Masters in Digital Marketing Graduation

Since it is MBA-level, you could consider this as your choice of postgraduate studies as it holds immense value. The module aims to give students a complete hands-on experience & critically evaluate real-life situations. Here’s a look at the course structure and content:

Program Syllabus 

  • Introduction to Digital Marketing
  • Website Creation
  • Search Marketing 
  • Content Marketing
  • Social Media Marketing & Management
  • Video Marketing
  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools
  • Integrated Marketing (Full Funnel Marketing)
  • Digital Marketing Analytics
  • Data Analysis
  • Soft Skills
  • Agency Skills
  • Internship & Mentoring

Program Faculty 

The faculty of this masters program are top industry experts in their niche and hold great expertise in the digital domains. Here are a few of them:

digital marketing trainers- masters in digital marketing

Program Duration, Fees & Funding

It is an exhaustive 11-month full-time study that includes 2 months of compulsory internship. The course fee is INR 4,00,000 + Taxes. They provide students with scholarship opportunities that are available up to INR 60,000. (Additional costs like accommodation, travel, etc not included). The start date for the next batch is in December 2021. For future batch dates of 2022, please visit the website. 

Program Highlights

  • 600+ Learning Hours
  • 1 on 1 Student Mentorship
  • Placements Assured
  • 100+ Hiring Partners
  • 13+ Live Projects
  • 2 months Internship
  • 28+ Industry Relevant Skills
  • Key Managerial Skills
  • 0% EMI Option Available

Placement Opportunities Offered

All the students of this program are eligible for guaranteed placement assistance. Some of the top companies and agencies hire IIDE alumni like Zomato, Schbang, Performix Convonix, Kinnect, GoZoop, and more. Given below are the job opportunities that one can opt for after this masters in digital marketing program:

placements- masters in digital marketing

Certification 

A certificate of expertise in digital marketing is awarded to all students who successfully complete the program. We are renowned amongst India’s top brands and ad agencies for being an MBA-level intensive program and hence this certification will go a long way to showcase your industry readiness. Students are also prepared to appear for Google’s Certification under the trainers’ guidance.

Masters in Digital Marketing - Google Ads Certificate

Here’s what one of our students had to say:

Contact Details

Address: IIDE Campus, 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
Phone: +91 9619958615
Website: https://iide.co/master-mba-digital-marketing/ 

Get in touch with IIDE’s team of counselors today to avail a free counseling session and guidance around the best options for you.

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Check out this Free Masterclass on Digital Marketing Basics that they have to offer to get an idea of how they teach.

ITM Business School - Masters in Digital Marketing

With 5 campuses spread across India, ITM business school is one of the top schools offering masters and postgraduate courses in various domains. Founded in 1991, they specialize in offering PGDM iConnect programs which are 2 years long in partnership with Queen Margaret University UK, EMI Normandie France, and Groupe ESSCA France. The school has earned recognition from AICTE.

Out of the 10 specializations offered, their PGDM in Digital Marketing & Transformation includes a thorough study of digital marketing with the latest industry trends and demands. They follow a 6-step online application process for admissions.

Fees: INR 5,95,000

GEMS B School - Masters in Digital Marketing

GEMS – Great Eastern Management School, is a top B-school established in 2006. Affiliated with Bharathiar University, they are known as one of the most preferred B-School for placements. Currently, they offer 14 long courses for undergraduate as well as post-graduate students. They even hold a special scholarship for students belonging to reserved and economically weak backgrounds.

All the faculty trainers at GEMS hold experience of more than 20 years. They are experts in different management domains. The learning culture at GEMS is a blend of theoretical studies as well as practical work opportunities to prepare students with an all-around approach. Some of their recruiters include Capgemini, L&T, and ICICI Bank.

A GEMS online admissions test is a mandatory step to be followed by all entrants after which the admission rounds begin.

Fees: INR 5,00,000

IIKM Logo - masters in digital marketing syllabus

Founded in 2005, IIKM is another private corporate B-School offering Masters/PGDM programs in multiple niches. Well known for industry-inclined programs, this college has tied up with Microsoft & SAP for high-end ERP training. All their programs not only focus on the theoretical knowledge but also the overall skills needed for the upliftment of a student.

IIKM offers a masters in digital marketing & e-commerce with a view to equipping students with both the domains and how they can be well integrated. They follow an on-the-job training model under which the selected candidates are hired by employers immediately upon admission and trained practically throughout the program. This is later converted into a paid internship after the second semester.

The selection of students is based on an entrance test followed by a personal interview. An international educational tour is optional. They also offer 100% placement support.

Fees: INR 6,00,000

JLU Bhopal - Masters in Digital Marketing

Established in 2013, Jagran Lakecity University (JLU), is a private university that offers 50+ degree programs. It is recognized by NCTE and is a member of various organizations. It is renowned for its 232 acres big campus. They have been awarded as the University of the Year by the Government of Madhya Pradesh in multiple years.

Their recruiters include 100+ top MNCs and also offer scholarships upon admissions. JLU offers a Masters of Arts in Digital Marketing. It is a full-time 2 years postgraduate course. It is in association with Simplilearn where online boot camps are conducted. Additionally, all the students are eligible for Simplilearn’s Job Assistance. A membership to the purdue alumni group is included in the program.

The program is divided into 4 semesters with different modules and subjects in all semesters. By the end of the program, all students are assured of being able to understand digital marketing strategies and manage budgets.

Fees: INR 3,85,000

masters in digital marketing - nmims

NMIMS – Narsee Monjee Institute of Management Studies, is a globally reputed private deemed-to-be university that has been imparting education since 1981. It is part of the SVKM group which is home to many other top educational institutions. With more than 7 campuses across the city, they offer UG, PG, and Ph.D. level courses in 16 streams.

They are well known for their Masters/PGDM level programs. NMIMS offers a postgraduate in digital marketing that can really give your career a boost. It is a 12-month Diploma program that is designed for professionals who wish to climb up the ladder and not invest 2 years of time doing their MBA.

A few names from their recruiters’ list include Advani & Co, Edelweiss, Kotak, Deloitte, KPMG, etc.

Fees: INR 10,42,000

Manipal University - Masters in Digital Marketing Colleges

Founded in 1953, MAHE – Manipal Academy of Higher Education, formerly known as Manipal University is one of the first self-financing colleges in India. In the year 2000, it added a constituent institute named MIT – Manipal Institute of Technology. They are granted the Institution of Excellence status by the Ministry of Education, Government of India.

They offer various offers full-time undergraduate, postgraduate, diploma, and doctoral-level programs in multiple fields like Medicine, Engineering and Technology, Humanities, Management, Arts, Science, and Commerce.

The university is home to more than 250 international collaborations with universities such as the University of Birmingham, Boston University, and Trinity College Dublin. MAHE offers a 2-year MA in Digital and Creative Marketing. For any professional or graduate that wishes to pursue to 2-year course, this is a good option. 

The program focuses on giving managerial skills, detailed marketing insights as well as digital media marketing skills. Certifications for industry-recognized giants like Google, Facebook, etc are included.

Fees: INR 4,10,000

masters in digital marketing - SP Jain

S.P. Jain School of Global Management was originally established as a B-School in Sydney, Australia, and then later spread its wings across Mumbai, Dubai, and Singapore. This school offers four UG, three PG, and one doctoral course. Out of all the courses, their global MBA and full-time MBA are popular choices of students. The Mumbai campus was founded in 2015. 

From the range of expert faculty at SP Jain, 74% of them hold doctoral degrees themselves and a few of them are Harvard alumni, Cambridge alumni, Cornel alumni & Duke alumn. S.P. Jain School of Global Management has an intensive diploma in Digital Marketing and Metrics program that’ll help you understand various metrics involved in digital marketing. Similar to other institutes, they follow an entrance test for all admissions. 

Fees: INR 22,00,000

masters in digital marketing - SDMI

SDMI – the School of Digital Marketing India located in Ujire has trained around 20,000 learners online with a rich bank of 60 certified trainers. It was founded in 2007 by a bunch of digital marketing professionals who worked in the top brands of India. One of their major specializations is that they prepare students not only for the industry but also to stand independently and work as freelancers (which is one of the most preferred employment types today). 

It offers a Master in Digital Marketing Program with a practical syllabus and a trained faculty that strives for excellence. It is a 36-month course that includes internships. It has placement assistance to offer with a compulsory internship. An interesting guarantee made by the school is that a student will bag a  minimum of 30 interviews on completion of the course. Apart from these, they also offer various diploma courses. 

Fees: Unavailable

masters in digital marketing - Symbiosis

SCDL- SYMBIOSIS Center for Distance Learning is one of the reputed distance learning educational institutes in India. Being AICTE approved, they have bagged multiple ranks and awards at different award bodies. It was founded in 2001 with the aim to impart quality education to students. 

SCDL offers PG Diploma, Diploma and Certificate courses in sectors like Business Management, Customer Relationship Management, Insurance Management, International Business, Information Technology, Banking and Finance, Supply Chain Management,  Education Management, Business and Corporate Law and Entrepreneurship Development.

SYMBIOSIS Center for Distance Learning offers a 1-year postgraduate program in Digital Management. Their goal is to train students with the right tools and knowledge to help industries and businesses grow. Even though it is a one-year course, the curriculum is equivalent to a full-time management program. 

Fees: INR 18,000

Disclaimer: These top institutes offering a masters in digital marketing program have been shortlisted based on their curriculum, merit, student-focused approach, and thorough research on their credibility. 

Digital Marketing Courses in Delhi - masterclass

How to Choose the Best College for Masters in Digital Marketing? 

When looking for a Masters in Digital Marketing or postgraduate program, you could look for the following offerings – 

  • Capstone Projects – We recommend that you look for capstone projects as practical learning is the best way to learn digital marketing. Skills training, projects, mentorship, resume building, and interview training are very important. Capstone projects will give you the opportunity to work on real brands.
  • Industry-Focussed Subjects – Make sure that the subjects in the course cover most of the modules mentioned above. SEO and other such subjects can be technical, hence the course needs to include them.
  • Industry-led Faculty – When the teaching faculty is from the industry, they would be practicing the subject on a daily basis. Understand the qualifications and experience of the teaching faculties. A practicing industry expert would essentially come with a lot of connections in the industry, vast field-related knowledge, and valuable insights and learnings.
  • Certifications – It is important to understand that industry-recognized certifications have a lot more value as they hold a lot of credibilities. It ensures quality education that hiring managers especially look for.
  • Compulsory Internships – A mandatory internship will give you an edge in practical, real-world experience. It can kick-start your career in the digital marketing world. Read more about the importance of a digital marketing internship. 
  • Accreditations – Ensure that the institute has recognized accreditations and is well-reputed. This will only add more value to your Master’s degree or postgraduate certificate in digital marketing.
  • Placement Support – In today’s day and age, a good Master’s or certification program offers placement support. Look for the companies or recruiters they have associations with.

Bonus Read: Keep up-to-date with digital marketing trends with these Top Digital Marketing Books.

Frequently Asked Questions

Q1. What are the career opportunities after an MSc in Digital Marketing? 

Marketing Manager, Brand Manager, Client Servicing Manager, SEO Specialist, Paid Media Expert, etc are some of the job opportunities after pursuing a master’s in digital marketing. Read More: Careers After Masters in Digital Marketing

Q2. What is the average duration of a masters in digital marketing program?

The average duration of a masters in digital marketing program ranges from 12 months to 24 months.

Q3. What’s the overview of a Masters in Digital Marketing program? 

In a masters in digital marketing program, all the disciplines of digital marketing are taught in detail keeping in mind the corporate application of each. Various research methods & tactics are taught. In addition, equal importance is given to teaching managerial skills and job responsibilities. 

Even though you may have a foundation in digital marketing, a Master’s degree in digital marketing will help you stand out from the crowd because you will learn in-depth about all digital channels. 

It is focused on a specialized approach to understanding various areas of digital marketing.

Q4. What can I do with a Masters in Digital Marketing? 

With a Masters in Digital Marketing on your resume, you can apply for almost every role under digital marketing and work with top companies, agencies, and brands. The in-depth knowledge received in this program also enables you to turn into an entrepreneur apply these skills.

Q5. Is there Masters in Digital Marketing? 

Yes, due to the rising scope of digital marketing in India, the education system has now introduced a masters in digital marketing for students to learn this field in-depth and make  career in it.

Q6. Which country is best for Masters in Digital Marketing? 

India is one of the best countries for a masters in digital marketing because they have adapted to it very seamlessly and all the top schools, colleges, and universities offer courses in digital marketing.

To Summarise 

If you’re new to the digital marketing world and have pursued a degree in a completely unrelated field, we recommend doing a short course to lay the foundation of digital marketing. IIDE’s 4-month online digital marketing program is a great course that fits your bill. Online learning is the new future, so you should definitely experience it with added advanced technology in this course. 

It would add value to your resume as well whilst applying for a Master’s program showing your interest and willingness to learn. 

In case you’re planning to pursue an MBA in digital marketing, check out the syllabus requirements for an MBA in a digital marketing course.

If you have any more queries, let us know in the comments below!

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

Mamta Shroff

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