MBA in Digital Marketing Syllabus and Topics 2024

Updated on: Jan 3, 2023

If you’re considering an MBA, then here’s a complete list of all the topics that should ideally be covered in the MBA in Digital Marketing Syllabus that the institute offers. 

Did You Know? IIDE has recently launched an 11 month Post Graduation Programme in Digital Marketing which is like a mini-MBA but with the same level of expertise, curriculum and opportunities.

Now, before we look at the list of topics covered in the syllabus, continue reading to understand what an MBA in Digital Marketing is.

What is MBA in Digital Marketing? 

It is a professional post-graduation course for 1-2 years depending on the institute. An MBA in digital marketing is a plus point in the digital marketing industry and can add value to your career trajectory. 

An MBA in traditional marketing has been around for quite a few years. However, the MBA in digital marketing is a very recent addition to MBA specializations & has gained a lot of popularity over the past few years. The world has gone digital and hence, a specialized, niche course like this would garner students to understand the topics and apply them better. 

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MBA in Digital Marketing Highlights 

Are you looking for brief details about MBA in digital marketing? Have a look at this table before diving deep into the MBA in Digital Marketing syllabus- 

Course Name MBA/ Post Graduate Programme in Digital Marketing
Specializations  Creative Strategy, Performance Marketing
Duration 11 months-24 months
Syllabus Topics Inbound Marketing, Outbound Marketing, Ecommerce, Full Funnel Marketing, etc
Average Fees INR 4.7-10 lakhs per year
Top MBA Colleges in India IIDE, IIKM, Xavier’s Institute of Management and Research, etc


MBA in Digital Marketing Syllabus Topics 

Here’s a consolidated list of subjects and modules most MBA in digital marketing courses offer –

1. Digital Marketing Basics 

Digital marketing as a holistic subject is usually taught in the first semester. It serves as an introduction to the student to the vast world of digital marketing. It includes: 

If you’re completely new to this and would like to understand the basics just so that you aren’t lost, consider taking a short course. You can choose from a range of 13+ short-term digital marketing courses here or even consider our 4-month online digital marketing course. 

2. Website Creation

Since every company now is moving towards having a digital presence, the demand for websites has considerably increased. However small a business, a website builds credibility. In this module, you’ll understand more about website layout, design, key elements, and also understand how to build a website with tools like WordPress. 

Course Recommendation: Online WordPress Course 

3. SEO

SEO refers to search engine optimization and it means making improvisation to the website with the end goal of your website organically ranking on the first page of any search engine’s result page (SERP). It is dynamic and very interesting. 

Here, you will learn about the two types of SEO – on-page and off-page and various SEO strategies to boost your ranking.

Course Recommendation: Online SEO Course 

4. SEM 

SEM in the digital marketing world means Search Engine Marketing. Whilst SEO is organic marketing on search engines, SEM involves paid efforts to increase your ranking on a search engine’s result pages (SERP). The SEM module involves understanding PPC ads, strategies, how to use CTA, and much more. About 60% of website owners around the world use Google Ads for their websites.

Course Recommendation: Online Google Ads Course 

5. App Optimization

After websites, apps are the new in-thing. These are easy to use, quick, and extremely easy to navigate. You need to check if your course offers this module. If not, you could look at doing a short course such as this online App Optimization course that’ll equip you to master tools such as App Annie and CeverTap.

6. Campaign Planning 

Any marketing campaign requires in-depth research and planning. Breaking down and understanding a hypothetical client brief to meet goals and objectives are usually part of this module. Execute marketing strategies with presentations and data will prep you to impress and bring in clients. Read about media planning & buying here. 

7. Content Marketing

Compelling content is the key to good marketing. A strong message with help you communicate better and connect with your target audience. In this module, you will learn how to formulate content for different target audiences, how to promote it to monetize your efforts, and which platforms to use as well. 

Course Recommendation: Content Marketing Online Course 

8. Video Marketing 

This is a subset of content marketing, however, here you will learn how to create and promote videos in different formats for different campaigns. 

9. Social Media Marketing

Social media marketing is very vast and involves making marketing efforts on various social media platforms to promote your brand. These include Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, Pinterest, and more.

 You will learn how to build a social media campaign, strategy, execution, how to promote a campaign, and also analyze it after it has been launched. 

Course Recommendation: Social Media Marketing Online Course 

10. Email Marketing 

Emails have been used for marketing purposes before the time of social media. It is a powerful, credible, and measurable form of marketing. With this module, you’ll learn how to create and run a successful email marketing campaign. The post-launch analysis will also be a good understanding of what you can change and improvise.

Course Recommendation: Email Marketing Course Online

11. Web Analytics

Web analytics involves mapping a website visitor’s behaviour and journey. Track and analyze a visitor’s navigation habits and actions through tools such as Google Analytics. You’ll learn how to analyze various metrics such as bounce rate, page views, sessions, etc. With a number of reports at your fingertips, you will also learn how to analyze them and successfully apply your learnings.

Course Recommendation: Google Analytics Course Online

12. Integrated Marketing (Full Funnel Marketing)

Full-funnel marketing or integrated marketing strategies involve how to tailor your message to enable a consumer to move from one stage of purchase to another. Instead of focussing on conversions, you will learn how to look at marketing from a long-term perspective and how to garner good relationships with your customers.

13. Ecommerce 

Online shoppers in India are said to rise to 220 million by 2025. E-commerce means any kind of online selling. In this module, you’ll learn about the different platforms for selling, trends, how to set up, how to analyze your sale reports and what kind of content to use.

Course Recommendation: Online Ecommerce Course

14. Managerial Skills 

MBA programs prepare you to take up job roles and responsibilities at the mid-senior managerial levels and thus learning managerial skills is equally important. Here you will be taught about your conduct and significantly how you need to apply digital marketing at managerial levels. 

15. Soft Skills

Soft skills are very important to make a good impression before any employer and progress in your career. A good institute would ensure that their students not only pass out with good grades and understanding of the subject but are well-rounded individuals who will make a mark in the industry. 

  • Resume Building – A resume is the first interaction you have with your potential employer. It needs to be crisp, simple, impactful, and throw light on your achievement and how you can contribute to the company. 

Course Recommendation: Free Resume Building Workshop

  • Interview Prep – The next step after drafting a good resume is acing your interview. This involves prep, polishing your basics, and also learning from relevant case studies. An employer needs to feel confident about hiring you. Your knowledge and skills will be judged during an interview. 

Check out – 50+ Interview Questions and Answers every Applicant Must Know

  • Internship – A digital marketing internship is extremely important. You will learn innumerable things on the job such as discipline, organizational structure, how to create campaigns, and much more. Read more about the importance of a digital marketing internship here.

That concludes our list of all the topics that fall under an MBA in Digital Marketing Syllabus. If you want to explore some options in regards to the best institutes, continue reading. 


MBA in Digital Marketing Syllabus Specializations

Most colleges and institutes offer specializations within an MBA in Digital Marketing. Some of the common specializations offered in the MBA in Digital Marketing Syllabus are- 

  • Creative Strategy- This specialization deals with the content side of digital marketing. 
  • Performance Marketing- This specialization deals with the numbers and metrics such as ROI, Conversion Rate, Cost Per Click, etc. 

So if you are creatively aligned, choose Creative Strategy and if numbers excite you, Performance Marketing is the choice for you.


Internship and Capstone Project for MBA in Digital Marketing Syllabus 

Most MBA in Digital Marketing Syllabuses include a capstone project (thesis-level) that tests your knowledge and strategic skills.  The MBA-level Digital Marketing program offered by IIDE also includes a 2-month mandatory internship wherein you experience the industry-level digital marketing mechanism.


Top Institutes Offering an MBA in Digital Marketing in India

Here’s a list of some of the best institutes offering an MBA in Digital Marketing – 

1. IIDE – The Digital School

, Mumbai

mba in digital marketing syllabus - IIDE Logo

IIDE offers an exhaustive 11-month postgraduate programme. Awarded as the Best Digital Marketing Institute by World Education Congress. All the topics mentioned above are covered in this program. Taught by industry experts, there are 100% assured placements and a compulsory 2-month internship. To help working professionals, it also offers an option to choose weekend batches.

2. IIKM, Business School, Chennai

IIKM Logo - mba in digital marketing syllabus

IIKM Business School, Chennai has an MBA in digital marketing designed closely with inputs from industry experts. 

3. Rayat Bahra University, Punjab

Rayat Bahra University Logo - mba in digital marketing syllabus

Rayat Bahra University, Punjab offers a good MBA in digital marketing course that can enhance your marketing skills holistically. 

4. RVS Institute of Management Studies and Research, Tamil Nadu

RVS Institute Logo - mba in digital marketing syllabus

RVS Institute of Management Studies and Research, Tamil Nadu offers digital marketing as a specialization with a practical learning-led approach in their teaching.  

5. RIMT University, Punjab

RIMT University Logo - mba in digital marketing syllabus

RIMT University, Punjab offers an MBA in digital and social media marketing and helps students focus on various topics, mainly social media marketing.

6. Xavier Institute of Management and Research, Mumbai

mba in digital marketing syllabus

Xavier Institute of Management and Research, Mumbai is a top B school in Mumbai offering an MBA in Digital Marketing & E-commerce.

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Q. Is Digital marketing a good choice as a career?

Yes, digital marketing has immense scope in today’s world. If you’re an entrepreneur or a marketeer, digital marketing has proven to show fast growth and results. Read more about the scope of digital marketing.

Q. What kind of role will I have after completing my MBA in digital marketing?

You can take up a myriad of roles after completing your MBA in digital marketing. You can become a brand manager, content strategist, SEO specialist, social media account manager, marketing specialist to name a few job roles.

Q. What are the salaries for an MBA in digital marketing?

An MBA in digital marketing is a high-demand course and also has a high value in the industry. The salary structure will vary based on your years of experience, skills, and institute. The average starting salary of an MBA digital marketing graduate is 4-10 lakhs per annum depending on the factors mentioned. To know more, check out MBA Salaries in India.

To Conclude

An MBA in digital marketing will give you the edge and also foster your analytical and technical skills. If you’re planning to apply, check out these best mba resume samples that you can take inspiration from. 

Must Check Out: Careers After an MBA in Digital Marketing

If you think it is too much of a commitment of time, you could do a short course. IIDE’s online digital marketing course is a great choice. Check out the syllabus to know more.

Let us know if you enjoyed reading this blog on MBA digital marketing syllabus in the comments below!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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