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This article outlines the MBA in Digital Marketing syllabus, covering essential topics like SEO, SEM, social media, and e-commerce. It highlights top institutes offering the program, potential career paths, and skills needed for success. The guide also discusses practical learning opportunities, and certifications and compares digital marketing MBAs to traditional ones.
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If you’re considering pursuing an MBA in Digital Marketing, you’re making a smart choice!
A well-structured syllabus is the foundation of any successful educational programme, and when it comes to digital marketing, the right course content can significantly impact your career trajectory.
A comprehensive MBA in Digital Marketing syllabus should cover all the essential topics and provide you with both theoretical knowledge and practical skills to thrive in this fast-paced, ever-evolving industry.
From SEO and social media marketing to data analytics and branding, a robust syllabus ensures you’re equipped to handle real-world challenges and stay ahead in the competitive landscape.
Understanding the scope and relevance of an MBA in Digital Marketing is key to realising its potential to transform your career. In the sections ahead, we’ll explore the topics and subjects covered, giving you a clear picture of how this degree can act as a catalyst for your professional growth.
Keep reading to discover why a well-rounded syllabus is your first step toward success in digital marketing.
But First, What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a professional post-graduate course that typically lasts 1-2 years, depending on the institute.
It’s a significant asset in the digital marketing industry and can significantly enhance your career trajectory.
While an MBA in traditional marketing has been established for many years, the MBA in Digital Marketing is a newer specialisation that has quickly gained popularity.
As the world continues to go digital, this specialised course helps students grasp the digital marketing course content more effectively and apply it in real-world scenarios.
By diving deep into the digital marketing course syllabus, students can confidently navigate the dynamic digital landscape.
MBA in Digital Marketing Syllabus Highlights
Are you searching for a quick overview of an MBA or Postgraduate Programme in Digital Marketing? Before we delve into the MBA in Digital Marketing syllabus and its components, take a look at this concise table for key details.
It provides an at-a-glance summary to help you understand the essentials of the programme and what to expect.
| Course Name | MBA/ Post Graduate Programme in Digital Marketing |
|---|---|
| Duration | 11 months-24 months |
| Syllabus Topics | Inbound Marketing, Outbound Marketing, E-commerce, Full Funnel Marketing, etc. |
| Average Fees | INR 6-10 lakhs per year |
| Top MBA Colleges in India | IIDE, IIKM, Xavier’s Institute of Management and Research, etc. |
MBA in Digital Marketing Syllabus Topics
Here’s a consolidated list of subjects and modules most MBA in digital marketing courses offer –
| Modules | Module Details |
|---|---|
| Digital Marketing Basics | Fundamentals of digital marketing, including strategies and tools used to drive online engagement and sales |
| Website Creation | Principles of designing and developing functional, user-friendly websites that effectively represent a brand |
| SEO Course | Techniques to improve website visibility and ranking on search engine results pages through optimisation strategies |
| SEM | Methods for driving traffic through paid search engine ads and managing search engine marketing campaigns. |
| App Optimisation | Strategies for enhancing app performance, user experience, and visibility in app stores |
| Campaign Planning | Steps for designing and executing marketing campaigns, including goal setting, budgeting, and scheduling |
| Content Marketing | Creating and distributing valuable content to attract and engage target audiences while driving conversions |
| Video Marketing | Using video content to promote brands, engage audiences, and drive traffic and sales |
| Social Media Marketing Course | Leveraging social media platforms to build brand awareness, engage with customers, and drive marketing goals |
| Email Marketing | Techniques for creating and managing email campaigns to nurture leads and drive customer retention. |
| Web Analytics | Analysing website data to track performance, understand user behaviour, and inform marketing strategies |
| Integrated Marketing | Coordinating multiple marketing channels and tactics to create a unified and effective brand message |
| E-commerce | Managing online sales platforms, including product listings, transactions, and customer service |
| Managerial Skills | Developing leadership and organisational abilities to effectively manage teams and projects in various business contexts |
| Soft Skills | The basic concepts of communication, teamwork, problem-solving, leadership, and emotional intelligence are covered in this subject |
1. Digital Marketing Basics
Digital marketing, as a dynamic and comprehensive subject, is typically introduced in the first semester. It is the first part of any MBA in digital marketing syllabus
This fundamentals of digital marketing course offers students a broad overview of the digital marketing landscape, covering essential digital marketing subjects like:
- Types and channels of digital marketing
- Essential tools used in the industry
- The benefits of digital marketing, and more.
If you’re new to the field and want to grasp the basics before diving deeper, consider starting with a short-term digital marketing course.
Also, the Post Graduate Diploma in Digital Marketing provides in-depth knowledge and advanced skills to help you excel in the digital marketing landscape, preparing you for various career opportunities in the industry.
2. Website Creation
As companies increasingly shift toward a digital presence, the demand for websites has skyrocketed. A website is essential for building credibility, regardless of the business size.
In this module, you’ll explore the fundamentals of website layout, design, and key elements. You’ll also learn how to create a website using tools like WordPress.
Additionally, you will discover how to optimise your website effectively for better traffic and lead generation.
This module is a critical component of this digital marketing course in India, ensuring you gain the skills needed to establish a strong online presence.
Course Recommendation: Online WordPress Course
3. SEO
SEO (Search Engine Optimisation) is a cornerstone of the the MBA in digital marketing syllabus. It focuses on enhancing a website’s visibility to organically rank on the first page of search engine results.
As a dynamic and ever-evolving discipline, SEO is crucial for driving traffic, improving visibility, and boosting brand credibility in the digital space.
Within the digital marketing course syllabus, SEO is divided into two main categories:
- On-Page SEO: Techniques to optimise individual pages for specific keywords, improve user experience, and enhance content quality.
- Off-Page SEO: Strategies like link building, social media marketing, and influencer outreach to build authority and trust.
Additionally, you’ll explore various SEO strategies to enhance rankings and ensure your website stands out in a competitive online environment. Learning these techniques is fundamental for mastering the digital marketing landscape.
A career in SEO offers immense potential, not only in terms of income growth but also in building professional credibility. As businesses increasingly rely on search engines for visibility, the demand for skilled SEO professionals continues to soar, making it an exciting and rewarding field to specialise in.
Course Recommendation: Online SEO Course
4. SEM
In the world of digital marketing, SEM stands for search engine marketing.
While SEO focuses on organic marketing through search engines, SEM involves paid strategies to boost your ranking on search engine result pages (SERP).
The SEM module is vital to any MBA in digital marketing syllabus. It covers essential topics such as PPC ads, strategic campaign planning, effective use of CTAs, and much more.
Interestingly, around 60% of website owners worldwide rely on Google Ads to drive site traffic, making SEM a crucial component of successful digital marketing strategies.
Course Recommendation: Online Performance Marketing Course
5. App Optimisation
With the rise of mobile technology, apps have become the next big thing after websites.
They are user-friendly, fast, and straightforward to navigate. When considering an MBA in digital marketing syllabus, it’s essential to check if it includes a module on app optimisation.
If not, you might supplement your learning with a short course, which will equip you with the skills to master tools such as App Annie and CleverTap.
This ensures you’re well-rounded in all critical digital marketing subjects.
6. Campaign Planning
You’ll gain insights from the Media Planning and Buying Beginner’s Guide to execute marketing strategies effectively, using presentations and data to meet and exceed expectations.
This hands-on experience will equip you with essential skills to impress clients and secure business opportunities.
7. Content Marketing
Compelling content is the cornerstone of effective marketing. A powerful message helps you communicate clearly and build a strong connection with your target audience.
In this module, you’ll learn how to craft tailored content for different audiences, strategically promote it for maximum impact, and identify the best platforms to use. You’ll also explore real-world examples, such as the business model of Zomato, to understand how strategic content plays a vital role in driving success.
8. Video Marketing
This is a specialised aspect of content marketing, where you’ll dive into creating and promoting videos tailored to different formats and campaigns.
As part of your MBA in digital marketing syllabus, you’ll explore the techniques to craft compelling video content that resonates with your target audience and drives results.
Understanding this skill is crucial, as video marketing is one of the most impactful subjects in digital marketing today.
9. Social Media Marketing
Social media marketing is a vast field that involves efforts across various platforms to enhance your brand’s presence.
You’ll explore the unique dynamics of each platform, from Meta and Instagram to X, YouTube, LinkedIn, and Pinterest.
Understanding these platforms is also part of the MBA in digital marketing syllabus. Students dive into strategies, tools, and techniques for each social media channel to effectively grow and manage a brand’s online identity.
In this course, you’ll learn how to craft and execute a successful social media campaign, covering everything from strategy development to promotion and post-launch analysis.
As part of the digital marketing course content, you’ll also have access to a free Instagram marketing masterclass. This will give you a deeper understanding of Instagram’s potential and teach you effective strategies to boost your brand on this highly engaging platform.
With these comprehensive topics, you’ll be well-prepared to drive impactful results in the digital marketing space.
Course Recommendation: Social Media Marketing Online Course
10. Email Marketing
Before social media took the spotlight, emails were the cornerstone of marketing. Even today, email marketing remains a robust, credible, and measurable strategy.
In this module, you’ll learn how to craft and execute a successful email marketing campaign, a key topic in any MBA in digital marketing course syllabus.
Additionally, you’ll gain valuable insights from post-launch analysis, helping you understand what can be improved for future campaigns.
This knowledge is essential for mastering the digital marketing course content and staying ahead in the field.
Course Recommendation: Email Marketing Course Online
11. Web Analytics
Web analytics is all about understanding and mapping a website visitor’s behaviour and journey.
By tracking and analysing their navigation habits and actions using tools like Google Analytics, you’ll gain insights into key metrics such as bounce rate, page views, sessions, and more.
With various detailed reports, you’ll learn how to interpret these data points and apply your knowledge effectively.
This topic is essential to the MBA in digital marketing syllabus, providing you with the analytical skills to make data-driven decisions.
Understanding web analytics is crucial as it’s one of the core subjects in digital marketing that will help you optimise online performance.
12. Integrated Marketing (Full Funnel Marketing)
Full-funnel marketing, or integrated marketing, is all about crafting your message to guide a consumer seamlessly from one stage of the purchase journey to the next.
Instead of focusing solely on immediate conversions, this approach teaches you to view marketing from a long-term perspective, emphasising the importance of building strong, lasting customer relationships.
As you dive into the digital marketing course content, you’ll learn how to apply these strategies effectively, helping you understand how to nurture customer connections that lead to sustained success.
This is one of the critical MBA in digital marketing syllabus that can genuinely elevate your marketing expertise.
13. E-commerce
The number of online shoppers in India is expected to soar to 220 million by 2025, making e-commerce a booming industry.
E-commerce refers to any type of online selling, and in this module, you’ll dive deep into the digital marketing course content related to e-commerce.
You’ll explore various platforms for selling online, stay updated on the latest trends, learn how to set up and analyze your sales reports, and discover the best types of content to drive sales.
This module is an essential part of the MBA in digital marketing syllabus, designed to equip you with the skills needed to thrive in the rapidly growing digital marketplace.
If you’re just starting out, you can also explore our free digital marketing courses to build a strong foundation before diving deeper into advanced topics like e-commerce.
Course Recommendation: Online E-commerce Course
14. Managerial Skills
MBA programmes are designed to prepare you for mid-senior managerial roles, where you’ll take on significant responsibilities.
As part of the MBA in digital marketing syllabus, you’ll develop essential managerial skills while mastering key digital marketing subjects.
This training ensures that you understand the technical aspects of digital marketing and how to apply these strategies at an organisational level effectively.
You’ll learn how to behave as a leader and seamlessly integrate digital marketing into a company’s broader goals.
By the end of the course, you’ll clearly understand what a digital marketing course includes and how it can elevate your career.
15. Soft Skills
Soft skills are essential for making a solid impression on any employer and advancing your career.
A reputable institute ensures its students excel in their digital marketing subjects and focuses on shaping them into well-rounded professionals who can leave a lasting impact in the industry.
Along with mastering the digital marketing course content, students have the interpersonal skills to stand out and succeed.
1. Resume Building
A resume is the first interaction you have with a potential employer. It needs to be crisp, simple, and impactful, focusing on your achievements and how you can contribute to the company.
2. Interview Prep
The next step after drafting a good resume is acing your interview. This involves prep, polishing your basics, and learning from various digital marketing case studies.
An employer needs to feel confident about hiring you. Your knowledge and skills will be judged during an interview. An interview prep course can help you build confidence in yourself.
Check out 50+ Interview Questions and Answers. Every Applicant Must Know
3. Internship
A digital marketing internship is critical. You will learn innumerable things on the job, such as discipline, organisational structure, how to create campaigns, and much more.
This concludes our list of all the topics covered by an MBA in digital marketing syllabus. If you want to explore some options regarding the best institutes, continue reading.
MBA in Digital Marketing vs Traditional MBA: Making the Right Choice
In today’s evolving business landscape, choosing the right MBA programme is critical for career success. This comparison highlights how the MBA in Digital Marketing syllabus stands apart from a traditional MBA.
| Feature | MBA in Digital Marketing | Traditional MBA |
|---|---|---|
| Focus | Covers advanced topics in MBA Digital Marketing like SEO, SEM, social media marketing, and analytics. | Broad focus on Finance, HR, Operations, and Marketing. |
| Tools and Technologies | Includes practical training on tools like Google Analytics, HubSpot, and Canva. | Minimal focus on technical tools and platforms. |
| Career Opportunities | High demand for roles like Digital Marketing Manager, SEO Specialist, and Social Media Strategist. | Generalist roles such as HR Manager or Financial Analyst. |
| Modules and Curriculum | Detailed modules in Digital Marketing MBA, including SEO, digital strategy, and e-commerce. | Theoretical modules covering case studies and general management. |
| Learning Methodology | Hands-on learning with real-world case studies and study material for MBA Digital Marketing. | Predominantly theory-based learning. |
| Market Demand | High growth due to the surge in online businesses and digital strategies. | Stable but competitive in traditional sectors. |
| Electives and Projects | Diverse digital marketing MBA electives and digital marketing MBA project topics to build expertise in areas like content marketing and analytics. | Electives often limited to traditional specialisations such as Finance or HR. |
| Duration | 1–2 years depending on the programme type. | Typically 2 years. |
Key Takeaways:
- An MBA digital marketing curriculum is ideal for individuals aspiring to thrive in the growing digital economy.
- Traditional MBA programmes are suited for those aiming for broader management expertise across industries.
- The digital marketing MBA degree syllabus integrates both strategy and technology, making it perfect for those seeking niche expertise.
Internship and Capstone Project for MBA in Digital Marketing Syllabus
Most MBA in digital marketing syllabuses include a capstone project (thesis-level) that tests your knowledge and strategic skills.
For example, one of the top digital marketing institutes that IIDE offers is a 3-month mandatory internship wherein you will experience the industry-level digital marketing mechanism.
Top Institutes Offering an MBA in Digital Marketing in India
Here’s a list of some of the best institutes offering an MBA in Digital Marketing –
1. IIDE – The Digital School
IIDE offers an exhaustive PG in Digital Marketing programme and has been awarded the Best Digital Marketing Institute by the World Education Congress. All the topics mentioned above are covered in this programme.
Taught by industry experts, all the students are provided with placement assistance and a compulsory 3-month internship.
To help working professionals, it also offers an option to choose weekend batches.
2. IIKM, Business School, Chennai
IIKM Business School, offers an MBA in digital marketing courses in Chennai designed closely with inputs from industry experts.
This comprehensive programme ensures students are well-versed in the latest digital marketing subjects and practical applications.
Students gain hands-on experience through real-world projects, preparing them to excel in the dynamic field of digital marketing.
3. Rayat Bahra University, Punjab
Rayat Bahra University, Punjab, offers a good MBA in digital marketing course in Mohali that can enhance your marketing skills holistically.
The programme features a comprehensive MBA in digital marketing course syllabus, covering everything from fundamental concepts to advanced strategies.
You’ll gain hands-on experience through practical projects and real-world applications, ensuring you’re well-prepared for the evolving digital landscape.
This holistic approach helps bridge the gap between theory and practice, giving you a competitive edge.
4. RVS Institute of Management Studies and Research, Tamil Nadu
RVS Institute of Management Studies and Research, Tamil Nadu, offers digital marketing as a specialisation with a practical learning-led approach in their teaching.
The programme is designed to cover a comprehensive digital marketing course syllabus, ensuring that students understand the field deeply.
The curriculum prepares students for real-world challenges, from digital marketing subjects to hands-on projects.
The course also includes insights into the latest industry trends and tools, equipping graduates with the skills needed to excel in the digital marketing landscape.
5. RIMT University, Punjab
RIMT University, Punjab, offers an MBA in digital and social media marketing and helps students focus on various topics, mainly social media marketing.
The programme is designed to provide a comprehensive understanding of the MBA in digital marketing course syllabus, covering essential aspects such as digital marketing subjects and strategies.
Students will gain practical insights into the latest tools and trends in the industry, preparing them for various roles in digital marketing and social media management.
6. Xavier Institute of Management and Research, Mumbai
Xavier Institute of Management and Research, Mumbai, is a top B school offering an MBA in Digital Marketing & E-commerce.
This comprehensive programme gives students an in-depth understanding of digital marketing strategies and tactics.
The MBA in digital marketing course syllabus includes advanced topics such as SEO, SEM, and data analytics, ensuring graduates are well-equipped for the evolving digital landscape.
Additionally, the curriculum covers practical aspects of e-commerce, making it a robust choice for those looking to excel in digital marketing and online business management.
7. Mudra Institute of Communications, Ahmedabad (MICA)
The College offers a Post Graduate Diploma in Management (Communication) (PGDM-C) with a strong focus on digital marketing.
The digital marketing course syllabus at MICA includes essential subjects like SEO, SEM, and content marketing, providing students with a comprehensive understanding of digital marketing.
The programme is designed to cover details of digital marketing, ensuring that graduates are well-prepared for the industry.
8. SP Jain School of Global Management, Mumbai
SP Jain School of Global Management, Mumbai, offers an MBA specialising in Digital Marketing and E-commerce.
This programme provides a thorough understanding of digital marketing subjects through a well-structured curriculum.
The digital marketing course content includes advanced topics such as data analytics, SEO, and digital strategy, preparing students for leadership roles in the field.
The course offers practical skills and theoretical knowledge to navigate the digital marketing landscape effectively.
9. SDA Bocconi Asia Center, Mumbai
SDA Bocconi Asia Center, Mumbai, offers a distinguished MBA programme specialising in Digital Marketing.
This digital marketing course in Mumbai features a well-structured syllabus that includes a range of topics, such as digital strategy, social media marketing, and analytics.
Students benefit from comprehensive digital marketing course content that provides theoretical insights and practical skills.
The curriculum ensures that graduates are equipped with the knowledge needed to excel in the digital marketing field.
To Conclude
In conclusion, pursuing an MBA in Digital Marketing is a strategic step toward building a successful career in the rapidly evolving digital landscape.
A well-rounded digital marketing course syllabus plays a crucial role in equipping you with the skills and knowledge needed to navigate this dynamic field effectively.
The syllabus serves as the backbone of the programme, covering essential topics such as SEO, social media marketing, content creation, e-commerce, and integrated marketing strategies.
It ensures a comprehensive understanding of both the technical and analytical aspects of digital marketing, preparing you for real-world challenges and opportunities.
By mastering these subjects, you’ll not only gain a competitive edge but also develop the confidence to excel in roles ranging from strategic planning to campaign execution.
The curriculum is designed to foster critical thinking, innovation, and adaptability, ensuring you’re ready to meet the demands of the modern digital marketplace.
If you’re considering taking the leap, focus on exploring the syllabus details of the programme you’re interested in, as this will be the foundation of your learning experience.
Stay tuned for more insightful content to help you sharpen your skills and stay ahead in the ever-evolving digital marketing industry.
FAQs About Digital Marketing Course Syllabus
Q1. Is digital marketing a good career choice?
Yes, digital marketing has immense scope in today’s world. If you’re an entrepreneur or a marketeer, digital marketing has shown fast growth and results.
Q2. What kind of role will I have after completing my MBA in digital marketing?
You can take up many roles after completing your MBA in digital marketing. You can become a brand manager, content strategist, SEO specialist, social media account manager, or marketing specialist, to name a few job roles.
Q3.What are the salaries for an MBA in digital marketing?
An MBA in digital marketing is a high-demand course with a high value in the industry. The salary structure will vary based on your years of experience, skills, and institute. The average starting salary of an MBA digital marketing graduate is 4-10 lakhs per annum, depending on the factors mentioned. To know more, check out MBA Salaries in India.
Q4. What skills are essential for a career in digital marketing?
To succeed in digital marketing, you'll need skills such as data analysis, SEO and SEM, content creation, social media management, email marketing, and a good understanding of digital marketing tools and platforms. Strong communication, creativity, and problem-solving skills are also crucial.
Q5. How can I gain practical experience in digital marketing while pursuing my MBA?
You can gain practical experience through internships, freelance projects, or by working on real-world projects as part of your coursework. Participating in digital marketing workshops, networking events, and online courses can enhance your hands-on experience.
Q6. Are there any certifications that complement an MBA in digital marketing?
Yes, certifications complement your MBA and enhance your qualifications. Consider certifications such as Google Analytics, Google Ads, HubSpot Content Marketing, Facebook Blueprint, or certifications from the Digital Marketing Institute (DMI).
Q7. How does an MBA in digital marketing compare to other marketing MBAs?
An MBA in digital marketing focuses on digital strategies and tools, including SEO, SEM, social media, and analytics. In contrast, other marketing MBAs might offer a broader view of marketing strategies, including traditional marketing, brand management, and market research. Your choice should align with your career goals and interests in the marketing field.
The blog provides a detailed overview of the MBA in Digital Marketing syllabus, offering valuable insights into the core subjects and practical modules for aspiring digital marketers.
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Great overview of the MBA in Digital Marketing syllabus! It’s clear, concise, and covers all the essential topics for a strong career foundation.