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This article outlines the MBA in Digital Marketing syllabus, covering essential topics like SEO, SEM, social media, and e-commerce. It highlights top institutes offering the program, potential career paths, and skills needed for success. The guide also discusses practical learning opportunities, and certifications and compares digital marketing MBAs to traditional ones.
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If you’re considering pursuing an MBA in Digital Marketing, you’re in the right place! Here’s a comprehensive list of all the essential digital marketing course topics that should ideally be covered in the syllabus offered by any good institute.
But before we dive into the details of the topics and subjects in digital marketing, let’s first take a moment to understand what an MBA in Digital Marketing is all about and why it could be the perfect fit for your career. Keep reading to find out!
What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a professional post-graduate course that typically lasts 1-2 years, depending on the institute. It’s a significant asset in the digital marketing industry and can significantly enhance your career trajectory.
While an MBA in traditional marketing has been established for many years, the MBA in Digital Marketing is a newer specialisation that has quickly gained popularity. As the world continues to go digital, this specialised course helps students grasp the digital marketing course content more effectively and apply it in real-world scenarios. By diving deep into the digital marketing course syllabus, students can confidently navigate the dynamic digital landscape.
MBA in Digital Marketing Highlights
Are you looking for brief details about an MBA in digital marketing? Have a look at this table before diving deep into the MBA in Digital Marketing syllabus-
| Course Name | MBA/ Post Graduate Programme in Digital Marketing |
|---|---|
| Duration | 11 months-24 months |
| Syllabus Topics | Inbound Marketing, Outbound Marketing, E-commerce, Full Funnel Marketing, etc. |
| Average Fees | INR 6-10 lakhs per year |
| Top MBA Colleges in India | IIDE, IIKM, Xavier’s Institute of Management and Research, etc. |
MBA in Digital Marketing Syllabus Topics
Here’s a consolidated list of subjects and modules most MBA in digital marketing courses offer –
| Modules | Module Details |
|---|---|
| Digital Marketing Basics | Fundamentals of digital marketing, including strategies and tools used to drive online engagement and sales |
| Website Creation | Principles of designing and developing functional, user-friendly websites that effectively represent a brand |
| SEO | Techniques to improve website visibility and ranking on search engine results pages through optimisation strategies |
| SEM | Methods for driving traffic through paid search engine ads and managing search engine marketing campaigns. |
| App Optimization | Strategies for enhancing app performance, user experience, and visibility in app stores |
| Campaign Planning | Steps for designing and executing marketing campaigns, including goal setting, budgeting, and scheduling |
| Content Marketing | Creating and distributing valuable content to attract and engage target audiences while driving conversions |
| Video Marketing | Using video content to promote brands, engage audiences, and drive traffic and sales |
| Social Media Marketing | Leveraging social media platforms to build brand awareness, engage with customers, and drive marketing goals |
| Email Marketing | Techniques for creating and managing email campaigns to nurture leads and drive customer retention. |
| Web Analytics | Analyzing website data to track performance, understand user behaviour, and inform marketing strategies |
| Integrated Marketing | Coordinating multiple marketing channels and tactics to create a unified and effective brand message |
| E-commerce | Managing online sales platforms, including product listings, transactions, and customer service |
| Managerial Skills | Developing leadership and organisational abilities to effectively manage teams and projects in various business contexts |
| Soft Skills | The basic concepts of communication, teamwork, problem-solving, leadership, and emotional intelligence are covered in this subject |
1. Digital Marketing Basics
Digital marketing, as a dynamic and comprehensive subject, is typically introduced in the first semester. This foundational course offers students a broad overview of the digital marketing landscape, covering essential digital marketing subjects like:
- Types and channels of digital marketing
- Essential tools used in the industry
- The benefits and strategic advantages of digital marketing, and more.
If you’re new to the field and want to grasp the basics before diving deeper, consider starting with a short introductory course. You might also explore an online digital marketing course, designed with a digital marketing syllabus for beginners, to build a strong foundation and ensure you’re well-prepared for advanced topics.
2. Website Creation
As companies increasingly shift toward a digital presence, website demand has skyrocketed. A website is crucial for building credibility regardless of the business size. In this module, you’ll delve into the fundamentals of website layout, design, and essential elements. You’ll also learn how to create a website using tools like WordPress.Furthermore, you will learn how to optimise your website for better traffic and lead generation effectively. This is a vital part of the digital marketing course syllabus, ensuring you’re equipped with the skills to establish a solid online presence.
Course Recommendation: Online WordPress Course
3. SEO
SEO, or Search Engine Optimisation, is one of the most prominent aspects of various online marketing courses in India, which involves enhancing your website to achieve the ultimate goal of organically ranking on the first page of any search engine results page (SERP). It’s a dynamic and exciting aspect of digital marketing that plays a crucial role in driving traffic and visibility.
In this part of the digital marketing course content, you’ll dive into the two main types of SEO—on-page and off-page. You’ll also explore various SEO strategies to boost your rankings and make your website stand out. These insights are essential subjects in digital marketing and are integral to mastering the digital landscape.
Pursuing a career in SEO offers tremendous opportunities for growth, both in terms of income and professional respect. The SEO salary in India is competitive, reflecting the high demand for skilled experts in this field. By starting your SEO journey now, you position yourself to outpace the competition and achieve remarkable success in the digital realm.
Course Recommendation: Online SEO Course
4. SEM
In the world of digital marketing, SEM stands for Search Engine Marketing. While SEO focuses on organic marketing through search engines, SEM involves paid strategies to boost your ranking on search engine result pages (SERP). The SEM module is a vital part of any digital marketing course syllabus. It covers essential topics such as PPC ads, strategic campaign planning, effective use of CTAs, and much more.
Interestingly, around 60% of website owners worldwide rely on Google Ads to drive site traffic, making SEM a crucial component of successful digital marketing strategies.
Course Recommendation: Online Google Ads Course
5. App Optimisation
With the rise of mobile technology, apps have become the next big thing after websites. They are user-friendly, fast, and straightforward to navigate. When considering a digital marketing course syllabus, it’s essential to check if it includes a module on app optimisation. If not, you might supplement your learning with a short course, like this online App Optimisation course, which will equip you with the skills to master tools such as App Annie and CleverTap. This ensures you’re well-rounded in all critical digital marketing subjects.
6. Campaign Planning
Every successful marketing campaign begins with thorough research and meticulous planning. In this module, you’ll analyse and deconstruct a hypothetical client brief to ensure that goals and objectives are met. Whether you’re exploring digital marketing courses in thane or elsewhere, you’ll learn to execute marketing strategies effectively, using presentations and data to meet and exceed expectations. This hands-on experience will equip you with the skills to impress clients and secure business.
To better understand what this entails, explore the digital marketing course content related to media planning and buying. This will provide you with the essential knowledge to excel in this critical aspect of digital marketing.
7. Content Marketing
Compelling content is the cornerstone of effective marketing. A powerful message helps you communicate clearly and forge a strong connection with your target audience. In this module, you’ll dive into crafting tailored content for different audiences, learn how to strategically promote it for maximum impact, and discover the best platforms to use. As you explore these essential digital marketing subjects, you’ll gain valuable insights crucial for successful marketing in today’s digital landscape. Additionally, we’ll explore case studies like the business model of Zomato, which showcases how content strategy can be effectively leveraged to build a thriving online presence and drive business growth.
Course Recommendation: Content Marketing Online Course
8. Video Marketing
This is a specialised aspect of content marketing, where you’ll dive into creating and promoting videos tailored to different formats and campaigns. As part of your digital marketing courses in gurgaon, you’ll explore the techniques to craft compelling video content that resonates with your target audience and drives results. Understanding this skill is crucial, as video marketing is one of the most impactful subjects in digital marketing today.
9. Social Media Marketing
Social media marketing is a vast field that encompasses efforts across various platforms to elevate your brand’s presence. From Meta and Instagram and X, YouTube, LinkedIn, and even Pinterest, you’ll explore the unique dynamics of each platform.
In this course, you’ll learn how to craft and execute a successful social media campaign, from strategy development to promotion and post-launch analysis. As part of the digital marketing course content, you’ll dive deep into these crucial digital marketing subjects to ensure you’re equipped to drive impactful results in the digital space. Plus, don’t miss the opportunity to enhance your skills with a free Instagram marketing masterclass, giving you an edge in one of the most powerful social media platforms.
Course Recommendation: Social Media Marketing Online Course
10. Email Marketing
Before social media took the spotlight, emails were the cornerstone of marketing. Even today, email marketing remains a robust, credible, and measurable strategy. In this module, you’ll learn how to craft and execute a successful email marketing campaign, a key topic in any digital marketing course syllabus. Additionally, you’ll gain valuable insights from post-launch analysis, helping you understand what can be improved for future campaigns. This knowledge is essential for mastering the digital marketing course content and staying ahead in the field.
Course Recommendation: Email Marketing Course Online
11. Web Analytics
Web analytics is all about understanding and mapping a website visitor’s behaviour and journey. By tracking and analysing their navigation habits and actions using tools like Google Analytics, you’ll gain insights into key metrics such as bounce rate, page views, sessions, and more. With various detailed reports, you’ll learn how to interpret these data points and apply your knowledge effectively.
This topic is essential to the digital marketing course syllabus, providing you with the analytical skills needed to make data-driven decisions. Understanding web analytics is crucial as it’s one of the core subjects in digital marketing that will help you optimise online performance.
If you want to specialise in this field, consider exploring digital marketing courses in surat, where you can dive deep into web analytics and other key areas of digital marketing.
Course Recommendation: Google Analytics Course Online
12. Integrated Marketing (Full Funnel Marketing)
Full-funnel marketing, also known as integrated marketing, is all about crafting your message to guide a consumer seamlessly from one stage of the purchase journey to the next. Instead of focusing solely on immediate conversions, this approach teaches you to view marketing from a long-term perspective, emphasising the importance of building strong, lasting customer relationships.
As you dive into the digital marketing course content, you’ll learn how to apply these strategies effectively, helping you understand how to nurture customer connections that lead to sustained success. This is one of the critical digital marketing subjects that can genuinely elevate your marketing expertise.
13. E-commerce
The number of online shoppers in India is expected to soar to 220 million by 2025, making e-commerce a booming industry. E-commerce refers to any type of online selling, and in this module, you’ll dive deep into the digital marketing course content related to e-commerce. You’ll explore various platforms for selling online, stay updated on the latest trends, learn how to set up and analyse your sales reports, and discover the best types of content to drive sales. This module is a crucial part of the digital marketing course syllabus that will equip you with the skills needed to succeed in the rapidly growing digital marketplace. Plus, take advantage of the opportunity to earn a free digital marketing certification as you build your expertise in this field.
Course Recommendation: Online E-commerce Course
14. Managerial Skills
MBA programmes are designed to prepare you for mid-senior managerial roles, where you’ll take on significant responsibilities. You’ll also develop essential managerial skills while mastering digital marketing subjects. This training ensures you understand the technical aspects of digital marketing and how to apply these strategies effectively at an organisational level. You’ll learn how to conduct yourself as a leader and integrate digital marketing seamlessly into a company’s broader goals. By the end of the course, you’ll clearly understand what a digital marketing course includes and how it can elevate your career.
15. Soft Skills
Soft skills are essential for making a solid impression on any employer and advancing your career. A reputable institute ensures that its students excel in their digital marketing subjects and focuses on shaping them into well-rounded professionals who can leave a lasting impact in the industry. Along with mastering the digital marketing course content, students have the interpersonal skills to stand out and succeed.
Resume Building
A resume is the first interaction you have with your potential employer. It needs to be crisp, simple, impactful, and focus on your achievement and how you can contribute to the company.
Course Recommendation: Free Resume Building Workshop
Interview Prep
The next step after drafting a good resume is acing your interview. This involves prep, polishing your basics, and learning from various digital marketing case studies. An employer needs to feel confident about hiring you. Your knowledge and skills will be judged during an interview.
Check out – 50+ Interview Questions and Answers. Every Applicant Must Know
Internship
A digital marketing internship is critical. You will learn innumerable things on the job, such as discipline, organisational structure, how to create campaigns, and much more. Read more about the importance of a digital marketing internship here.
That concludes our list of all the topics that fall under an MBA in Digital Marketing Syllabus. If you want to explore some options regarding the best institutes, continue reading.
Internship and Capstone Project for MBA in Digital Marketing Syllabus
Most MBA in Digital Marketing Syllabuses include a capstone project (thesis-level) that tests your knowledge and strategic skills. For example, one of the top digital marketing institutes that IIDE offers is a 3-month mandatory internship wherein you will experience the industry-level digital marketing mechanism.
Top Institutes Offering an MBA in Digital Marketing in India
Here’s a list of some of the best institutes offering an MBA in Digital Marketing –
1. IIDE – The Digital School
IIDE offers an exhaustive PG in Digital Marketing programme and has been awarded the Best Digital Marketing Institute by the World Education Congress. All the topics mentioned above are covered in this programme. Taught by industry experts, all the students are provided with placement assistance and a compulsory 3-month internship. To help working professionals, it also offers an option to choose weekend batches.
2. IIKM, Business School, Chennai
IIKM Business School, Chennai, offers an MBA in digital marketing designed closely with inputs from industry experts. This comprehensive programme ensures students are well-versed in the latest digital marketing subjects and practical applications. With a curriculum covering all essential aspects, the program provides a detailed overview of the digital marketing course syllabus. Students gain hands-on experience through real-world projects, preparing them to excel in the dynamic field of digital marketing.
3. Rayat Bahra University, Punjab
Rayat Bahra University, Punjab, offers a good MBA in digital marketing course that can enhance your marketing skills holistically. The programme provides a comprehensive digital marketing course syllabus, covering everything from fundamental concepts to advanced strategies. You’ll gain hands-on experience through practical projects and real-world applications, ensuring you’re well-prepared for the evolving digital landscape. This holistic approach helps bridge the gap between theory and practice, giving you a competitive edge.
4. RVS Institute of Management Studies and Research, Tamil Nadu
RVS Institute of Management Studies and Research, Tamil Nadu, offers digital marketing as a specialisation with a practical learning-led approach in their teaching. The program is designed to cover a comprehensive digital marketing course syllabus, ensuring that students understand the field deeply. The curriculum prepares students for real-world challenges, from digital marketing subjects to hands-on projects. The course also includes insights into the latest industry trends and tools, equipping graduates with the skills needed to excel in the digital marketing landscape.
5. RIMT University, Punjab
RIMT University, Punjab, offers an MBA in digital and social media marketing and helps students focus on various topics, mainly social media marketing. The programme is designed to provide a comprehensive understanding of the digital marketing course syllabus, covering essential aspects such as digital marketing subjects and strategies. Students will gain practical insights into the latest tools and trends in the industry, preparing them for various roles in digital marketing and social media management.
6. Xavier Institute of Management and Research, Mumbai
Xavier Institute of Management and Research, Mumbai, is a top B school offering an MBA in Digital Marketing & E-commerce. This comprehensive programme gives students an in-depth understanding of digital marketing strategies and tactics. The digital marketing course syllabus includes advanced topics such as SEO, SEM, and data analytics, ensuring graduates are well-equipped for the evolving digital landscape. Additionally, the curriculum covers practical aspects of e-commerce, making it a robust choice for those looking to excel in digital marketing and online business management.
7. Mudra Institute of Communications, Ahmedabad (MICA)
The College offers a Post Graduate Diploma in Management (Communication) (PGDM-C) with a strong focus on digital marketing. The digital marketing course syllabus at MICA includes essential subjects like SEO, SEM, and content marketing, providing students with a comprehensive understanding of digital marketing. The programme is designed to cover details of the digital marketing course, ensuring that graduates are well-prepared for the industry.
8. SP Jain School of Global Management, Mumbai
SP Jain School of Global Management, Mumbai, offers an MBA specialising in Digital Marketing and E-commerce. This programme provides a thorough understanding of digital marketing subjects through a well-structured curriculum. The digital marketing course content includes advanced topics such as data analytics, SEO, and digital strategy, preparing students for leadership roles in the field. The course offers practical skills and theoretical knowledge to navigate the digital marketing landscape effectively.
9. SDA Bocconi Asia Center, Mumbai
SDA Bocconi Asia Center, Mumbai, offers a distinguished MBA program specialising in Digital Marketing. The programme features a well-structured digital marketing course syllabus that includes a range of topics such as digital strategy, social media marketing, and analytics. Students benefit from comprehensive digital marketing course content that provides theoretical insights and practical skills. The curriculum ensures that graduates are equipped with the knowledge needed to excel in the digital marketing field.
To Conclude
In conclusion, pursuing an MBA in Digital Marketing is a strategic move that can propel your career in the fast-paced digital landscape. With the world increasingly shifting online, the skills and knowledge you gain from a specialised MBA programme, mainly through a well-rounded digital marketing course syllabus, will be invaluable in navigating the complexities of digital marketing.
An MBA in digital marketing will give you the edge and foster your analytical and technical skills. If you plan to apply, check out these best MBA resume samples from which you can take inspiration.
From mastering digital marketing subjects like SEO and social media marketing to understanding the intricacies of e-commerce and integrated marketing, this course offers comprehensive digital marketing course content that prepares you to excel in the industry.
Whether you’re aiming for a managerial role or looking to deepen your expertise, the topics covered in the syllabus ensure that you are well-equipped to meet the demands of the digital marketplace.
If you’re ready to take the next step, consider the top institutes mentioned above, each offering a robust curriculum to help you succeed. With the proper education and training, you’ll be prepared to significantly impact digital marketing, armed with the skills and confidence needed to thrive in this ever-evolving field.
Let us know if you enjoyed reading this blog and want to dive deeper into digital marketing. We’re constantly sharing insightful content, so stay tuned for more amazing digital marketing blogs to help you sharpen your skills and stay ahead in the industry.
FAQs About Digital Marketing Course Syllabus
Q1. Is digital marketing a good career choice?
Yes, digital marketing has immense scope in today’s world. If you’re an entrepreneur or a marketeer, digital marketing has shown fast growth and results.
Q2. What kind of role will I have after completing my MBA in digital marketing?
You can take up many roles after completing your MBA in digital marketing. You can become a brand manager, content strategist, SEO specialist, social media account manager, or marketing specialist, to name a few job roles.
Q3.What are the salaries for an MBA in digital marketing?
An MBA in digital marketing is a high-demand course with a high value in the industry. The salary structure will vary based on your years of experience, skills, and institute. The average starting salary of an MBA digital marketing graduate is 4-10 lakhs per annum, depending on the factors mentioned. To know more, check out MBA Salaries in India.
Q4. What skills are essential for a career in digital marketing?
To succeed in digital marketing, you'll need skills such as data analysis, SEO and SEM, content creation, social media management, email marketing, and a good understanding of digital marketing tools and platforms. Strong communication, creativity, and problem-solving skills are also crucial.
Q5. How can I gain practical experience in digital marketing while pursuing my MBA?
You can gain practical experience through internships, freelance projects, or by working on real-world projects as part of your coursework. Participating in digital marketing workshops, networking events, and online courses can enhance your hands-on experience.
Q6. Are there any certifications that complement an MBA in digital marketing?
Yes, certifications complement your MBA and enhance your qualifications. Consider certifications such as Google Analytics, Google Ads, HubSpot Content Marketing, Facebook Blueprint, or certifications from the Digital Marketing Institute (DMI).
Q7. How does an MBA in digital marketing compare to other marketing MBAs?
An MBA in digital marketing focuses on digital strategies and tools, including SEO, SEM, social media, and analytics. In contrast, other marketing MBAs might offer a broader view of marketing strategies, including traditional marketing, brand management, and market research. Your choice should align with your career goals and interests in the marketing field.
Comprehensive overview of an MBA in Digital Marketing syllabus, covering essential modules, skills and course recommendations. Well-structured and informative for aspiring digital marketers.
What are the key subjects and areas of study typically covered in an MBA in Digital Marketing syllabus?
The MBA in Digital Marketing program covers a lot of important topics. It includes advanced subjects like digital transformation and AI, which are very relevant for today’s marketers. This makes the program a great choice for anyone serious about a career in digital marketing. The blog is very good.