Considering a masters in digital marketing? It is a fairly big investment and a career-changing decision, and hence, in this blog, we have tried to share some facts and stats that support the scope of a masters in digital marketing in India.
Read on if you want to make an informed and confident decision about your higher education.
To study digital marketing, you need to first understand the scope of digital marketing. You must understand why digital marketing is so important today.
Rise of Digital Marketing
Digital marketing has been around for more than a decade now but it became popular around 5-6 years ago. Carrying out activities online had been introduced. People used to shop online, book tickets online, conduct banking online and even socialise online! (thanks to social media)
This meant that apart from spending time in the real world, people had started spending a significant amount of time online. A lot of their attention was diverted online. This was a clear indication for marketers that they now needed to reach their potential customers online.
Consequently, came digital marketing. All kinds of businesses started experimenting with Digital Marketing. Even after digital marketing allowed businesses to reach more consumers at lesser costs, not everyone took advantage of it.
It was only when Covid-19 came into the picture, businesses were finding it difficult to survive because #1 carrying out production was becoming a problem and #2 marketing their products to the customers traditionally was almost impossible. Read more about the scope of digital marketing if this intrigues you.
Digital marketing helped businesses and startups survive the pandemic and reestablish themselves. And since 2020, digital marketing has become an inevitable part of every business and industry.
(Source: Google Trends)
The stat above depicts the trend of digital marketing in the last 5 years. You can clearly see that it saw an upward trend indicating that its gaining importance and popularity.
So what does that mean for you?
Increase in Demand for Digital Marketers
With more and more businesses starting to adopt digital marketing, they are in need of skilled professionals who can carry out digital marketing for them.
This is because digital marketing is not as easy as it looks. It needs creative, analytical and problem-solving people so that it can be applied in the best way possible.
This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths.
The number of digital marketing job openings pan India is shown below via the popular job portal Naukri.com.
Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is definitely worth it.
So now the question is,
Why Opt For a Masters in Digital Marketing?
Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc.
A masters in digital marketing is a fairly new addition to the higher education options. So there are not many years to compare it with to identify if it’s the right choice.
But before we assess that, did you know why a masters in digital marketing was introduced? The rising scope of digital marketing and the need for skilled candidates convinced institutes to introduce this discipline.
They realised that a field like digital marketing needed proper educational formats and training. Thus, a professional course like masters in digital marketing was introduced. In fact, today, even MBAs in Digital Marketing exist.
And almost every top institute in India offers it. Explore the institutes offering an MBA in Digital Marketing to know more.
So if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business, then you should consider a masters in digital marketing.
And if you’re still not sure, read our article on the reasons why a masters in digital marketing is worth it.
The scope of a masters in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world.
Career Opportunities After A Masters in Digital Marketing
Some of the job roles that you can go for with masters are:
- Brand Manager
- Client Servicing Manager
- Content Marketer
- Account Manager
- Paid Media Expert
- SEO Expert
- Business Development Manager
- Media Strategist
Read More: Careers After Masters in Digital Marketing
Where Can You Get Started With A Masters in Digital Marketing?
If it comes to learning digital marketing, IIDE is the place to be. Imparting education for over 5 years now and to more than 1,00,000+ learners, IIDE has been awarded as the “Best Digital Marketing Institute” by the World Education Congress in 2021.
Keeping in mind the needs and requirements of the corporate industry and the students, IIDE introduced their MBA in Digital Marketing. It is the perfect blend of masters and an MBA program.
The duration is 11 months which includes rigorous training in digital marketing skills from industry experts and leaders, managerial skills to help you bag equivalent jobs, 2-months compulsory internship to get you well-versed in the industry and interview training to crack job interviews in top companies.
After completing the program, you will also be eligible for IIDE’s guaranteed placement assistance cell.
Get in touch with IIDE to avail a free counselling session with their team of expert consultants to understand what IIDE has to offer.
Also, explore more institutes offering a Masters in Digital Marketing to make an informed choice.
Is there an alternative?
If you think you’re not prepared for an investment this big, or if you’re an undergraduate which makes you ineligible for a masters program, it certainly doesn’t mean that you need to stop learning.
You can always attend Free Masterclasses conducted by top CXO’s and Industry leaders in collaboration with IIDE. Stay tuned to IIDE’s Page for new and upcoming masterclasses.
And if you want to get certified in digital marketing from the comfort of your home, opt for IIDE’s fast-track advanced online digital marketing course.
Hope this blog has been an informative resource for you. Let us know in the comments section below if you have any questions related to masters in digital marketing.