What is the scope of Masters in Digital Marketing in India?

Considering a masters in digital marketing in 2024? It is a fairly big investment and a career-changing decision, and hence, in this blog, we have tried to share some facts and stats that support the scope of a master’s in digital marketing in India. The scope of masters in digital marketing in India is high and constantly the industry of digital marketing is evolving and turning into the realm of opportunities for everyone looking for a new career option or to upgrade their skills. Whether for their businesses or their job. 

The scope of digital marketing turned many big institutions into small ones to add specialization or certification in digital marketing. Amidst of these many institutes currently offer MBA-level courses for those interested ones out there. The constant demand for digital marketing experts has increased the scope of digital marketing in India and that can be seen. Students have shifted their interest from a traditional MBA to an MBA in digital marketing and also choosing digital marketing as a specialization in their MBA degree or masters in digital marketing.

In this blog, We will explore this question more and understand the scope of masters in digital marketing in India. Read on if you want to make an informed and confident decision about your higher education. 

To study digital marketing, you need to first understand the scope of digital marketing. You must understand why digital marketing is so important today. 

What is Digital Marketing?

Digital marketing is a field that is constantly and dynamically evolving. Digital marketing is a field that encompasses all the marketing efforts made virtually to make businesses and brands successful. It’s a virtual channel that enables businesses and brands to connect with their potential customers. With the rise of technology, from today’s generation to the old generation, everyone loves to spend most of their time online, which is why every company has chosen this method of marketing. This method of marketing, with its broader reach, has become everyone’s favorite, as digital marketing breaks all the barriers that traditional marketing used to have. Website optimization (SEO), content marketing, and email marketing. Social media marketing, online advertising, PPC, influencer marketing, etc. are the key components of digital marketing.

The trend of  masters in digital marketing is constantly increasing in India. The primary advantage of digital marketing is that it can reach specific demographics and track the effectiveness of the campaign through different analytical tools. As technology is evolving, marketers must be flexible to adapt to the changes and work accordingly.

If we sum up the question, what is digital marketing? Then it must be this: “Digital marketing is the key to unlocking the modern doors of technology.”

Future/ Scope of Masters in Digital Marketing in India

Digital marketing has been around for more than a decade now but it became popular around 5-6 years ago. Carrying out activities online has been introduced. People used to shop online, book tickets online, conduct banking online and even socialise online! (thanks to social media)

This meant that apart from spending time in the real world, people had started spending a significant amount of time online. A lot of their attention was diverted online. This was a clear indication for marketers that they now needed to reach their potential customers online. 

Consequently, came digital marketing. All kinds of businesses started experimenting with Digital Marketing. Even after digital marketing allowed businesses to reach more consumers at lesser costs, not everyone took advantage of it. 

It was only when Covid-19 came into the picture, businesses were finding it difficult to survive because #1 carrying out production was becoming a problem and #2 marketing their products to the customers traditionally was almost impossible. Read more about the scope of digital marketing if this intrigues you. 

Digital marketing helped businesses and startups survive the pandemic and reestablish themselves. And since 2020, digital marketing has become an inevitable part of every business and industry. Masters in digital marketing can equip anyone with high skills and in-demand individual in the industry.

(Source: Google Trends)

The stat above depicts the trend of digital marketing in the last 5 years. You can clearly see that it saw an upward trend indicating that its gaining importance and popularity. 

So what does that mean for you? 

Overview of the Digital Marketing Job Market in India

With more and more businesses starting to adopt digital marketing, they need skilled professionals who can carry out digital marketing for them. 

This is because digital marketing is not as easy as it looks. It needs creative, analytical, and problem-solving people so that it can be applied in the best way possible. 

This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths. 

The number of digital marketing job openings in pan India is shown below via the popular job portal Naukri.com. 

Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is worth it. Masters in digital marketing can increase your chances of getting a high-paying job.

So now the question is, 

How to start your career in digital marketing

Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc. You can start learning with the same basic level certifications and webinars to get an initial understanding of digital marketing. Many institutions out there are also providing short-term, advanced, and professional certifications and master’s programs in digital marketing.

With these kinds of courses, individuals can attain or get an entry-to-mid-level job easily in the industry.

A masters in digital marketing is a fairly new addition to the higher education options. So there are not many years to compare it with to identify if it’s the right choice.

But before we assess that, did you know why a masters in digital marketing was introduced? The rising scope of digital marketing and the need for skilled candidates convinced institutes to introduce this discipline. 

They realized that a field like digital marketing needed proper educational formats and training. Thus, a professional course like a master’s in digital marketing was introduced. Today, even MBAs in Digital Marketing exist. 

And almost every top institute in India offers it. Explore the institutes offering an MBA in Digital Marketing to know more. 

So if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business,  and career then you should consider a master’s in digital marketing. 

If you’re still not sure, read our article on the reasons why a master’s in digital marketing is worth it to understand how you can start your career and why the scope of masters in digital marketing in India is important.

The scope of a masters in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world. 

Career Opportunities After A Masters in Digital Marketing

Some of the job roles that you can go for with masters are: 

• Brand Manager
• Client Servicing Manager
• Content Marketer
• Account Manager
• Paid Media Expert
• SEO Expert
• Business Development Manager
• Media Strategist

Read More: Careers After Masters in Digital Marketing

Popular Digital Marketing Certifications in India

1. IIDE – Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

2. IMCI

IMCI, Institute of Marketing Communication India, is one institute that provides several certifications and courses for individuals looking to upskill in their careers. Recognized by the Ministry of Commerce, Government of India, the institute offers a graduate diploma in digital marketing. The masters in digital marketing certificate can skyrocket your career.

Who it’s for:

Working Professionals and Students.

Benefits:

• Live interactive lectures
  
• A certification of diploma
• Government recognized diploma

Course link:

https://www.imciindia.org/DigitalMarketing.html

3. Ahmedabad Management Association

Ahemdabaad Management Association is one of the prominent institutes in Ahemdabaad that offers several degree programs with their quality education. The institute also offers Post graduate diploma in digital marketing which focuses on every facet of digital marketing, that too from basics to expert level. It’s a hybrid diploma program that can be attended in both modes, offline and online. This masters in digital marketing program can upgrade anyone’s career.

Who it’s for:

Working Professionals and Students.

Benefits:

• Live interactive lectures
  
• A certification of diploma
• Hybrid mode of learning
• The facility of weekend and evening classes

Course link:

Long Duration Programmes

4. Simplilearn

Simplilearn is one of the most prominent and known online learning platforms that offers several online courses and master in digital marketing certificates in different subjects. The platform also offers MOOC courses in collaboration with the top universities and companies globally.  They offer Specialist digital marketing courses in collaboration with META. their 8-month-long online BootCamp covers various aspects of digital marketing.

Who it’s for:

Working Professionals and Students.

Benefits:

• Online Bootcamp
• 35+ digital tools
• 10+ case studies
• Free Meta verified associate digital marketing exam worth over $99
• 5= Capstone projects

Course link:

https://www.simplilearn.com/master-in-digital-marketing

5. GLA University

GLA University, Mathura is UGC recognized and NAAC a+ grade accredited institution, It provides 1-year postgraduate diploma program with comprehensive learning that can equip students with all the basics to expert-level digital marketing concepts understandings. Its a university focused on academic excellence, research, education, and innovation from the day of its establishment. The university offers This masters in digital marketing program.

Who it’s for:

Working Professionals and Students.

Benefits:

• Project-based learnings
• Highly experienced faculty
• Guest lectures
• Top-notch placement

Course link:

https://www.gla.ac.in/courses/post-graduate/pg-diploma-digital-marketing

Frequently Asked Questions

Q1. Is it good to do a Master’s in digital marketing?

Yes. In the modern age of technology, digital marketing has become the most trending career opportunity with a great amount of potential for a longer time. An MBA degree in the same can skyrocket your career for sure. The scope of  masters in digital marketing in India is so bright.

Q2. Is digital marketing master’s hard?

Well, that depends from person to person, how you conceive things. though digital marketing is one of that field that does not require any particular educational background. So anyone can learn the same from basics to expert level.

Q3. Is digital marketing a high-paying job?

Yes, it is one of the highest-paying jobs. The average salary of a digital marketer lies in 2.5 lakhs to 5 lakhs per annum. With experience, it can touch around 8-10 lakhs per annum.

Q4. Does digital marketing require coding?

Though it doesn’t need an expert level of coding, having some basic level of coding can be an edge for any digital marketer.

Q5. Is digital marketing in demand in 2024?

Yes, It is one of the most in-demand skills and job industries in 2024.

Q6. Is it possible for an art graduate to pursue an MBA in digital marketing?

A graduate in any subject is eligible to pursue an MBA in digital marketing.

Conclusion

So these were all the major aspects of understanding the scope of a master’s in digital marketing in India. These points reflect the importance of digital marketing in today’s world and how having an edge in this field or skills with a degree can be helpful for everyone looking for an update in their careers. If you are someone with a good financial background then you must give it a try to MBA level degrees and increase the chance of getting higher pay than your recent pay.

But, If you think you’re not prepared for an investment this big, or if you’re an undergraduate which makes you ineligible for a master’s program, it certainly doesn’t mean that you need to stop learning. 

You can always attend Free Masterclasses conducted by top CXOs and Industry leaders in collaboration with IIDE. Stay tuned to IIDE’s Page for new and upcoming masterclasses. 

And if you want to get certified in digital marketing from the comfort of your home, opt for IIDE’s fast-track advanced online digital marketing course. 

Hope this blog has been an informative resource for you. Let us know in the comments section below if you have any questions related to the Scope of masters in digital marketing in India.