What is the Scope of Masters in Digital Marketing in India?

Updated on: Apr 10, 2024

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The scope of a master’s in digital marketing is vast, offering opportunities in roles such as digital marketing manager, SEO specialist, social media strategist, and e-commerce manager. As businesses increasingly prioritise digital strategies, professionals with advanced skills are in high demand, opening doors to leadership positions and career advancement globally.

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Considering a master’s in digital marketing in 2024? It’s a significant investment and a career-defining decision. In this blog, we aim to share some key facts and statistics that highlight the scope of a master’s in digital marketing in India.

The scope of a master’s in digital marketing in India is vast and ever-growing as the digital marketing industry continues to evolve, creating numerous opportunities for those seeking a new career path or wanting to enhance their skills, whether for their business or employment prospects.

As the demand for digital marketing expertise increases, many renowned institutions have introduced specialisations or certifications in the field. Several institutes now offer MBA-level digital marketing courses for interested individuals. The increasing demand for digital marketing professionals is clear evidence of the growing scope of this field in India.

In this blog, we will explore this topic in more depth to help you understand the scope of a master’s in digital marketing in India so that you can make an informed and confident decision about your higher education.

To study digital marketing, it is crucial first to understand its scope and significance in today’s world.

 

What is Digital Marketing?

Digital marketing is a dynamic and constantly evolving field that encompasses all virtual marketing efforts aimed at making businesses and brands successful. It allows businesses and brands to connect with potential customers through online channels. As technology continues to advance, people from all generations spend more time online, making digital marketing the preferred method for reaching target audiences.

Unlike traditional marketing, digital marketing breaks down geographical barriers and provides a broader reach. Key components of digital marketing include website optimisation (SEO), content marketing, email marketing, social media marketing, online advertising, PPC, and influencer marketing.

The trend towards earning a master’s in digital marketing is steadily rising in India. A major advantage of digital marketing is its ability to target specific demographics and track campaign effectiveness using various analytical tools. As technology advances, marketers need to be adaptable and open to new trends.

In summary, digital marketing is a powerful tool that opens the door to the modern technological world.

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Scope of Masters in Digital Marketing in India

Digital marketing has been around for over a decade but gained significant popularity around five to six years ago. With the rise of online activities such as shopping, booking, banking, and socialising (thanks to social media), people began spending a considerable amount of time online, which diverted much of their attention away from traditional channels.

This shift made it clear to marketers that they needed to engage with potential customers online, leading to the rise of digital marketing. Businesses began experimenting with digital marketing, realising it could reach a broader audience at lower costs. However, not all businesses initially took advantage of it, despite the benefits. Today, 49% of businesses say organic search provides the best ROI.

The pandemic further highlighted the importance of digital marketing, helping businesses and start-ups survive and re-establish themselves. Since 2020, digital marketing has become essential for nearly every business and industry. Pursuing a master’s in digital marketing equips individuals with advanced skills, making them highly sought after in this ever-growing field.

Digital marketing has been around for over a decade but became popular around five to six years ago. Carrying out activities online has been introduced. People used to shop, book tickets, conduct banking, and even socialise online! (thanks to social media).

 

Masters in Digital Marketing - Scope of Digital Marketing

(Source: Google Trends)

The stat above depicts the digital marketing trend in the last 5 years. You can clearly see that it saw an upward trend, indicating that it is gaining importance and popularity.

So what does that mean for you?

 

Overview of the Digital Marketing Job Market in India

With more and more businesses starting to adopt digital marketing, they need skilled professionals to carry out digital marketing for them.

This is because digital marketing is not as easy as it looks. It needs creative, analytical, and problem-solving people so that it can be applied in the best way possible.

This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths.

The number of digital marketing job openings in pan India is shown below via the popular job portal Naukri.com.

Masters in Digital Marketing - Job Statistics

Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is worth it. Masters in digital marketing can increase your chances of getting a high-paying job.

So now the question is,

 

How to Start Your Career in Digital Marketing?

In the past, digital marketing education was primarily available through certification courses, workshops, and webinars. Starting with these basic certifications can provide an initial understanding of digital marketing. Today, many institutions offer short-term, advanced, and professional certifications, as well as master’s programmes in digital marketing.

These programmes enable individuals to secure entry-to-mid-level jobs in the industry. The master’s in digital marketing is a relatively new addition to higher education, so there isn’t much historical data to compare its effectiveness.

Why was this master’s introduced? The growing demand for skilled professionals in digital marketing, driven by the industry’s rapid expansion, convinced institutions to offer formalised education and training in the field. Recognising the need for specialised learning, institutions introduced a professional course like a master’s in digital marketing.

Today, even MBAs in Digital Marketing are available for those seeking more advanced career options.

And almost every top institute in India offers it. Explore the institutes offering an MBA in Digital Marketing to know more.

So if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business, then you should consider a master’s in digital marketing.

If you’re still unsure, read our article on why a master’s in digital marketing is worth it to understand how you can start your career and why the scope of a master’s in digital marketing in India is essential.

The scope of a master’s in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world.

 

Career Opportunities After a Masters in Digital Marketing

Some of the job roles that you can go for with masters are:

  • Brand Manager
  • Client Servicing Manager
  • Content Marketer
  • Account Manager
  • Paid Media Expert
  • SEO Expert
  • Business Development Manager
  • Media Strategist

Read More: Careers After Masters in Digital Marketing

 

Popular Digital Marketing Certifications in India

 

1. IIDE – Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Programme is one of the highly-rated MBA in Digital Marketing Institute.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their programme might not be recognised as a traditional MBA but the curriculum and industry-level practical training of the PG Programme have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions

 

Contact Details

Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/
Address- Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058

 

 

2. IMCI

Imci Logo

IMCI, Institute of Marketing Communication India, is one institute that provides several certifications and courses for individuals looking to upskill in their careers. Recognised by the Ministry of Commerce, Government of India, the institute offers a graduate diploma in digital marketing. The master in digital marketing certificate can skyrocket your career.

IMCI is one of the most renowned institutes. Enrolling in their courses can be beneficial for anyone’s career.

Who it’s for:

Working Professionals and Students.

Benefits:

  • Live interactive lectures
  • A certification of diploma
  • Government recognised diploma

 

 

3. Ahmedabad Management Association

Ahemdabaad Management Association is one of the prominent institutes in Ahemdabaad that offers several degree programmes with their quality education. The institute also offers a postgraduate diploma in digital marketing, which focuses on every facet of digital marketing, from basics to expert level. It’s a hybrid diploma programme that can be attended in both modes, offline and online.

This master in digital marketing programme can upgrade anyone’s career.

Who it’s for:

Working Professionals and Students.

Benefits:

  • Live interactive lectures
  • A certification of diploma
  • Hybrid mode of learning
  • The facility of weekend and evening classes

 

 

4. Simplilearn

Simplilearn - Online Certification Training Course Provider

Simplilearn is one of the most prominent and known online learning platforms that offers several online courses and master’s in digital marketing certificates in different subjects. The platform also offers MOOC courses in collaboration with the top universities and companies globally.

Simplilearn courses are highly known and acceptable worldwide. They offer specialist digital marketing courses in collaboration with META. their 8-month-long online BootCamp covers various aspects of digital marketing.

Who it’s for:

Working professionals and students.

Benefits:

  • Online bootcamp
  • 35+ digital tools
  • 10+ case studies
  • Free Meta verified associate digital marketing exam worth over $99
  • 5= Capstone projects

 

 

5. GLA University

Gla Logo

GLA University, Mathura, is UGC recognised and NAAC a+ grade accredited institution; It provides 1-year postgraduate diploma programme with comprehensive learning that can equip students with all the basics to expert-level digital marketing concepts understandings. It is a university focused on academic excellence, research, education, and innovation from the day of its establishment.

The university offers a master’s in digital marketing. The university is UGC-approved and has a high reputation in Mathura.

Who it’s for:

Working professionals and students.

Benefits:

  • Project-based learnings
  • Highly experienced faculty
  • Guest lectures
  • Top-notch placement
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Conclusion

So these were all the major aspects of understanding the scope of a master’s in digital marketing in India. These points reflect the importance of digital marketing in today’s world and how having an edge in this field or skills with a degree can be helpful for everyone looking for an update in their careers. If you are someone with a good financial background then you must give it a try to MBA level degrees and increase the chance of getting higher pay than your recent pay.

But, If you think you’re not prepared for an investment this big, or if you’re an undergraduate which makes you ineligible for a master’s program, it certainly doesn’t mean that you need to stop learning.

You can always attend Free Masterclasses conducted by top CXOs and Industry leaders in collaboration with IIDE. Stay tuned to IIDE’s Page for new and upcoming masterclasses.

And if you want to get certified in digital marketing from the comfort of your home, opt for IIDE’s fast-track advanced online digital marketing course.

Hope this blog has been an informative resource for you. Let us know in the comments section below if you have any questions related to the Scope of masters in digital marketing in India.

FAQs About Scope of Masters in Digital Marketing

Q1. Is it good to do a Master’s in digital marketing?

Yes. In the modern age of technology, digital marketing has become the most trending career opportunity with a great amount of potential for a longer time. An MBA degree in the same can skyrocket your career for sure. The scope of masters in digital marketing in India is so bright.

Q2. Is digital marketing master’s hard?

Well, that depends from person to person, how you conceive things. though digital marketing is one of that field that does not require any particular educational background. So anyone can learn the same from basics to expert level.

Q3. Is digital marketing a high-paying job?

Yes, it is one of the highest-paying jobs. The average salary of a digital marketer lies in 2.5 lakhs to 5 lakhs per annum. With experience, it can touch around 8-10 lakhs per annum.

Q4. Does digital marketing require coding?

Though it doesn’t need an expert level of coding, having some basic level of coding can be an edge for any digital marketer.

Q5. Is digital marketing in demand in 2024?

Yes, It is one of the most in-demand skills and job industries in 2024.

Q6. What is the scope of a Master's in Digital Marketing?

Master's in Digital Marketing offers extensive career opportunities, including roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, and E-commerce Manager. With the increasing reliance on digital platforms, businesses are seeking skilled professionals, making this degree highly valuable for advancing into leadership roles or specialised digital marketing careers.

Q7. Is it possible for an art graduate to pursue an MBA in digital marketing?

A graduate in any subject is eligible to pursue an MBA in digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

33 Comments

  1. priyanshi dixit

    For those aiming to scale in digital marketing, this blog is insightful and provides a strong case for pursuing further education. The scope of a master’s in digital marketing highlights the growing opportunities in this field, emphasizing the demand for advanced knowledge and skills to stay competitive. It explores career prospects, such as roles in SEO, content marketing, and data analytics, making it clear that a specialized master’s degree can open doors to leadership positions.

    Reply
  2. Tejas N

    The scope of a master’s in digital marketing in India is vast and promising, driven by the rapid growth of the digital landscape. This blog has really helped me understand the insights of digital marketing.

    Reply
  3. Nishal S

    The scope of master’s in digital marketing was truly beneficial for me as I understood a lot of new field in this field

    Reply

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