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Digital marketing statistics reveal that 80% of internet users make purchasing decisions based on online content. Indian digital ad spending is expected to surpass INR 1.2 lakh crore by 2025, with mobile ad spending accounting for more than 50% of total digital spending. As digital marketing continues to grow, these statistics highlight the importance of data-driven strategies.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 29, 2025
Digital Marketing Statistics 2024 guides decision-making by analysing digital marketing analytics data like SEO statistics, social media marketing statistics, and PPC statistics. These metrics help optimise strategies, improve engagement, and track digital marketing conversion statistics.
The success rate varies, with some studies showing that companies using data-driven digital marketing benchmarks see significant growth in ROI and conversion rates, especially through targeted content marketing statistics and email marketing statistics.
In 2024, global digital marketing statistics indicate a sharp rise in mobile marketing statistics, video marketing statistics, and e-commerce marketing statistics, reflecting growing consumer engagement and spending in the digital space.
Digital marketing growth statistics forecast substantial increases in digital ad spending, with particular emphasis on local digital marketing statistics and digital marketing engagement statistics driven by AI and automation.
Yes, with evolving digital marketing trends statistics, professionals skilled in SEO statistics, video marketing statistics, and PPC statistics are highly sought after, with demand continuing to rise.
Absolutely. Online marketing stats show consistent growth, with a promising future driven by innovations in digital advertising, content marketing, and mobile marketing.
The failure rate is often linked to poor strategy and a lack of understanding of digital marketing analytics data and digital marketing benchmarks, emphasising the importance of informed, data-driven decisions.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).