If we map the evolution of digital marketing from the birth of the internet in 1983 to now virtual reality in 2023, the industry has seen massive growth. During the pandemic, digitization occurred at such a fast pace that there was no other option but to embrace it. Both marketers and the audience have chosen digital channels as their point of interaction. With an immense scope of selling online, demand for digital marketing expertise and digital marketing jobs has also shot up.
In this blog, we discuss why digital marketing jobs are considered one of the hottest career opportunities for freshers in 2023 and the average starting salaries for those who are interested.
Before understanding the reasons why digital marketing jobs are good career opportunities, let’s understand what is digital marketing and its scope.
What is Digital Marketing?
All marketing initiatives that employ any sort of digital technology to connect to the internet are referred to as digital marketing.
To engage with present and potential customers, businesses use numerous digital platforms such as search engines, social media, e-mail, and their websites.
“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.
Learn more about the basics of digital marketing with this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE.
Top 10 Reasons Why Digital Marketing Jobs Are Best
Let’s look at the top 10 reasons why digital marketing jobs are best in 2023 and a hot career choice for many freshers as well as marketing graduates.
1. Supply and Demand Gap
The word digital has become the core of every company and every industry. Today, you are recognized as either a digitally present company or not. Not only for increased visibility, but because all your competitors are marketing online, you have to do the same but in a unique way.
But there is a demand and supply gap that you can take advantage of. Post the pandemic, every company wants to create a brand online, sell online and increase sales. However, they don’t have the expert resources that will help them scale up as fast as their competitors. Hence, the demand is high.
On the other hand, very few educational institutes such as IIDE, Udemy, Upgrad, etc offer industry-level digital marketing training, and the number of students who choose digital marketing as a career is also increasing but at a slow pace. Hence, the supply is lower than the demand.
Now, with such high demand and higher salary packages being offered, if you choose digital marketing as your career you will definitely see massive growth in your professional life.
2. Recession-Proof Industry
Digital Marketing is a recession-proof industry! There has never been a point of time in history when the marketing sector went out of business.
We can tell that the term “digital marketing” has continuously grown over the past 5 years.
Adding to that, the highlighting benefit of digital marketing is that it caters to every industry sector, as digital marketing is ultimately a tool that falls under the umbrella of marketing.
Plus, the growing number of Internet users (currently, half the world’s population uses the internet from their desktops and phones) all over the world has fuelled the need for digital jobs worldwide!
And with covid-19 forcing everyone to shift online, people have now become comfortable with carrying out everything over the internet and that calls for marketers to be present there all the time now.
Nothing like getting a stable, secure, and recession-proof job, is there?
3. There’s A Place For Everyone In Digital Marketing
Whether you have a creative or analytical inclination, a scientific or artistic background, the digital marketing profession is open to everybody, and everyone may find something they enjoy in the area.
Be it someone who loves analyzing as a career can pursue a job as a data analyst. So if you’re someone who likes interpreting data and converting information into structured data, google analytics is the career for you.
So if we’ve piqued your interest and you want to pursue a career in an analytical field you can consider signing up for this Online Google Analytics Course.
Now there’s me who has a passion for content writing. If you didn’t know, content writing is also a very integral part of a company’s digital marketing strategy!
It helps in building the reputation of the brand’s website as we focus on writing and publishing valuable content such as this 😉 to help educate you, readers, and also build awareness of the products and services we provide.
If you want to know more you can check out our blog on the top career opportunities available in digital marketing. This will help give you a better understanding of the job prospects available and the wide range available to explore.
4. Learn Something New Every Day In Digital Marketing
The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies, every day brings a new challenge and an opportunity.
A digital marketer is supposed to stay updated on these changing digital marketing trends and adapt them in digital strategies and practices. Your workday will never be the same and, indeed, every year will be different from the previous one.
You will never hear a digital marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital media are interlinked and cross-training across skills is easy.
5. An Envious Working Environment
Employers in the digital industry strive to make the workplace as casual, creative, and desirable as possible. Flexible timings, informal dress code, and culture, loads of food and drinks, and company outings to keep things interesting! Definitely a work environment to envy.
It is surely an environment that you will love waking up to and showing up each day! All you have to do is find the right company and start applying.
6. Digital Marketers Earn Amazing Salaries
The salary for digital marketers is fairly high due to the great demand for this sector. Skilled digital marketing experts can command good pay in this industry.
Here’s the average salary for top digital marketing roles according to our research and Ambition Box:
|Digital Marketing Jobs||Brief Description||Average Starting Salary (INR)|
|SEO Specialist||Tests, analyses & makes changes on a website to increase organic visibility.||3.6 lakhs|
|PPC Analyst||Works on pay-per-click advertisements end to end.||4.8 lakhs|
|Web Developer||Handles the backend working of the website like load time, creating pages with HTML and CSS.||3 lakhs|
|Social Media Marketing Specialist||Responsible for social media presence for the brand/business.||3.1 lakhs|
|Data Analyst||Collects data, interprets & makes conclusions on that basis.||4.2 lakhs|
|Digital Marketing Manager||Manages all digital marketing campaigns.||5.2 lakhs|
|Marketing Automation Specialist||Automates each process of digital marketing to reduce the dependency on other resources.||5.1 lakhs|
|Content Marketing Manager||Manages all types of content that are published on the website and other digital platforms.||6 lakhs|
Find Out More: Top Digital Marketing Salaries in India
7. Freelancing For a Passive Income
The ability to pursue freelancing as an employment option is one of the most, if not the most, fantastic advantages of digital marketing.
All the digital marketing skills can be offered as a freelance service to companies while you’re already working at a company.
This makes for the best way to earn a passive income and make some extra bucks.
But you need to check with your company if they allow you to work as a freelancer and then you’re good to go.
8. Ever-Evolving Industry
Remember the time when blogs were the only source of content that we could consume? Marketers started placing advertisements on top-performing websites and hence the term online advertising was born.
Since then, the avenues of digital marketing have increased to the internet, social media channels, emails, and much more. And with the digital marketing trends being predicted by experts, the marketing industry is surely going to evolve into a much bigger scenario.
Hence, digital marketing jobs are definitely going to become the most sought-after careers for decades to come.
9. No Educational Background is Required
The fact is clear, no educational background is required for becoming a digital marketer. All you need is a clear understanding of all the digital marketing concepts and to get certified.
The digital marketing concepts that you need complete knowledge of are-
- Search engine optimization
- Social media marketing
- Email marketing
- Content marketing
- Online reputation management
- Web analytics
- Ecommerce marketing
If you have a passion for marketing, have expertise in these basic concepts, and are analytical and creative, then you don’t need any other qualification on your resume to get digital marketing jobs.
10. Versatile Projects for the Team
As we discussed, every day is a challenge and opportunity to learn in digital marketing jobs. This can be credited to the interesting projects that come up.
Digital marketing jobs more than often require you to work in teams for particular projects. If you are working in the top digital marketing agencies, one day you are creating a digital marketing strategy for a shampoo company, and another day for a stationery brand.
Also Read: Top Digital Marketing Companies in India
Future of Digital Marketing Jobs
For the past 2 years, digital marketing is a concept known by everyone. With the impact of Covid – 19, and the restrictions following it, the use of digital technology has increased considerably.
The future of digital marketing is bright, as technology continues to advance and shape the way businesses reach and interact with their audiences. The increasing use of artificial intelligence, virtual and augmented reality, and the growing influence of social media are just a few of the trends that will shape the future of digital marketing. Gain further insight into the future of digital marketing by watching this video.
As technology evolves, so too will the strategies and tactics used by businesses to reach and engage with their target markets, making digital marketing an exciting and dynamic industry to be a part of. If there is growth in the industry then by default there will be growth in job opportunities. Learn more about this concept from this blog on MBA in Digital Marketing which covers the current stats about the future of Digital Marketing Jobs in India in the near future.
According to Livemint, India is going to have over 900 million internet users by the end of 2025!
Mind-boggling isn’t it? This means that these 900 million internet users are going to be the online audience and fragments of these will become the target audiences of thousands of businesses pursuing digital marketing. You cannot even imagine how aggressively the demand for digital marketers is going to increase!
Dig Deeper: Scope of Digital Marketing in India 2023
Wherever you reside in the world, the scope of digital marketing is surely promising. And if you want to excel at it, consider registering for this 4-month Online Digital Marketing Course which will train you in advanced digital marketing skills.
Digital marketing is something that you can learn and upskill yourself. These skills will not only help you in landing a job of your choice but also starting your own business or even freelance for that matter.
These were just some of the reasons from first-hand experiences why a digital marketing job is a desirable career option.
There’s so much more to everyone’s personal experience which you will know once you start working.
So if you want to get started in Digital Marketing and secure jobs at the mid-senior managerial level with a good pay package, you will have to learn it through a professional course.
IIDE’s PG in Digital Marketing is an industry-recognized diploma program that prepares you for digital as well as managerial skills.
Every student of this course is also eligible for IIDE’s guaranteed placement assistance at some of the top companies.
But if you’d like to freelance in one of the digital marketing skills, and create expertise in it, consider going for these short-term online digital marketing certifications and explore them in detail.
And for all those confused about what to do next, get in touch with IIDE’s team of counselors to avail of a free counseling and guidance session.