If we map the evolution of digital marketing from the birth of the internet in 1983 to now virtual reality in 2023, the industry has seen massive growth. During the pandemic, digitization occurred at such a fast pace that there was no other option but to embrace it. Both marketers and the audience have chosen digital channels as their point of interaction. With an immense scope of selling online, demand for digital marketing expertise and digital marketing jobs has also shot up.
In this blog, we discuss why digital marketing jobs are considered one of the hottest career opportunities for freshers in 2023 and the average starting salaries for those who are interested.
Before understanding the reasons why digital marketing jobs are good career opportunities, let’s understand what is digital marketing and its scope.
What is Digital Marketing?
All marketing initiatives that employ any sort of digital technology to connect to the internet are referred to as digital marketing.
To engage with present and potential customers, businesses use numerous digital platforms such as search engines, social media, e-mail, and their websites.
“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.
Learn more about the basics of digital marketing with this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE.
