If you have been searching for the best digital marketing courses in Detroit then you’ve come to the right place. Take a thorough look at our curated list of the 5 best digital marketing courses in Detroit.
The field has been flourishing and digital marketing has become one of the most important fields to have knowledge about and be skilled in.
In a place like Detroit, digital marketing has great scope. Especially after Covid-19, the scope of digital marketing has accelerated and become a major focus of every business. Therefore, being aware of this field and making use of it will only increase your importance in today’s time and help you achieve your goals.
Before we dive into the list, let’s have a look at the job opportunities available in Detroit, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way.
(Source: Indeed.com)
Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.
Now let’s begin with the list of the 5 best digital marketing courses in Detroit or nearby Detroit.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Detroit are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- University of Michigan-Dearborn– Offers various bachelor’s and master’s degree programs in the area of business.
- University of Southern Indiana– A public university that has ranked 88th on the list of “The Best Colleges in the Midwest” 2022 edition.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Detroit.
List of Top 5 Digital Marketing Courses in Detroit
However, before we take you through the list of digital marketing courses in Detroit, we understand that most of you are homebound because of the pandemic. Hence, to ensure the pandemic does not hinder your pace in becoming a digital marketer, we’ve narrowed it down to both – the best online and offline digital marketing courses in Detroit or near Detroit.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 Months | USD 1,500 |
| University of Michigan-Dearborn | – | – |
| University of Southern Indiana | 72 Hours | USD 345 |
| University of Georgia | – | USD 995 |
| Cleveland State University | – | – |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. University of Michigan-Dearborn
The University of Michigan-Dearborn is offering various bachelor’s and master’s degree programs in the area of business. Learners can choose from a diverse portfolio to pursue their journey to be the leaders and best.
Their digital marketing courses in Detroit is a major undergraduate program where you will learn from professors who are from the nation’s top business schools. At the end of the program, you will be confident enough to enter the workforce.
Course Syllabus
- Digital Consumer Search and Marketing
- Marketing Research
- E-tailing and Retailing
- Advertising
- Digital Analytics and Content
- Social Media Marketing
- Email Marketing
- Mobile Strategies
- SEO /SEM
Course Duration and Fees
The duration of the course and fee is not available. Kindly contact the institute to know more about it.
Course Highlights
- Real-World Experience
- Job Placement Opportunities
- Internship Opportunities Available
- Scholarships Available
- Learn, Engage, Network, and Prepare
Contact Details
Address: 19000 Hubbard Drive, Fairlane Center South. Dearborn, MI 48126-2638, US
Phone Number: 313-593-5460
Email: [email protected]
3. University of Southern Indiana
The University of Southern Indiana is a public university where more than 6739 students enrolled in the undergraduate program for the fall semester of 2020. The University has ranked 88th on the list of “The Best Colleges in the Midwest” 2022 edition. The university is providing a short-term online course that will give an overview of the concepts of digital marketing.
Course Syllabus
- Develop an Internet marketing plan
- Use popular social media platforms to promote your business.
- Achieve higher positions with major search engines through SEO.
- Email marketing
- Advertising
- Step-by-step strategies for ranking higher on search engines.
Course Duration and Fees
The course duration is 72 hours and the fee is 345 USD. The University of Southern Indiana is the nearest institute located in Evansville that offers online digital marketing courses in Detroit and offline in Evansville.
Course Highlights
- Certification Course
- Professional Guidance
- Grow & Promote Your Business
Contact Details
Phone No: 812-465-1117
4. University of Georgia- Terry College of Business
The University of Georgia was established in the year 1785. With the growing demand for digital marketing, they launched their own digital marketing program in the year 2016. The University of Georgia offers 3 digital marketing programs. The sub-categorization is done on the basis of an individual’s career needs. These courses have been ranked #5 of the 20 Most Affordable Online Certificates in Digital Marketing according to BestMarketingDegrees.org.
Course Syllabus
- Search engine optimization (SEO)
- Conversion optimization
- Web analytics
- Social media
- Content strategy
- Email marketing
- Mobile marketing
Course Duration & Fee
In this curriculum, the power and potential of digital marketing are summarized in 6 short (3 to 5 hours), foundation-level courses. The course fee is 995 USD. The University of Georgia is the nearest institute located in Athens that offers online digital marketing courses in Detroit and offline in Athens.
Course Highlights
- Completion of any six of the courses offered fully meets the educational requirements to sit for the OMCA certification exam
- Digital Marketing Foundations Certificate from Market Motive, a Simplilearn company
- UGA Digital Marketing Certificate
Contact Details
Phone: 866-238-0756
Email: [email protected]
5. Cleveland State University
Established in 1964, Cleveland State University is listed as one of America’s Best Colleges and Universities. It believes in engaged learning and helps its students acquire internship and experiential learning opportunities through various partnerships with the aim of making them industry-ready. Their digital marketing certification provides hands-on practical learning along with widely recognized certificates.
Course Syllabus
Required Courses (9 Credit Hours)
- MKT 301 Fundamentals of Marketing
- MKT 454 Online Marketing Strategies
- MKT 457 Social Media and Mobile Marketing
Core Course in Communications (Choose 1 of the 3 Credit Hour courses from below)
- GAD 250 Business Communications
- COM 225 Media Writing
- COM 240 Professional Communication
- COM 242 Public and Professional Speaking
- FMA 141 Analysis of Film Language
- FMA 321 Writing for Broadcast & Interactive Media
Course Duration and Fees
The duration and fee of the program are not known, please contact the institute for further details. Cleveland State University is the nearest institute located in Cleveland that offers online digital marketing courses in Detroit and offline in Cleveland.
Course Highlights
- Flexible and Interactive program
- Learn Hands-on skills
- Widely recognized certifications
- Most courses can be completed online
Contact Details
Phone: 216-687-3729
Email: [email protected]
Address: Monte Ahuja College of Business,1860 East 18th Street, BU 219
This ends our list of the best digital marketing courses in Detroit. Let us look at some frequently asked questions by students.
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FAQs – Frequently Asked Questions
Q. Which is the best institute for digital marketing courses in Detroit?
The best institute to learn digital marketing is the IIDE.They offer an online advanced digital marketing course taught by the best industry experts in a comprehensive and question-oriented format.
Why IIDE? Because the institute is going global and raising the bar of imparting education all over with its comprehensive online program. Also, IIDE was awarded as “The Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021 which makes us highly consider IIDE as the best digital marketing institute.
Q. What will be the salary of a Digital Marketer?
The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enroll in these courses while still in high school or after graduating. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.
Q. How do I become a digital marketer?
To become a digital marketer, you need to learn digital marketing skills inside out. You will also need a lot of practical experience to ace the skill. Consider signing up for a digital marketing course that focuses on practical learning. You can also apply for internships and read digital marketing blogs to keep yourself updated with the latest advancements in this domain.
Q. Is the digital marketing course difficult?
The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
Q. What are the job opportunities in digital marketing for freshers?
There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
-
Social Media Marketing Executive
-
Digital Marketing Executive
-
SEO Executive
-
SEM Executive
-
Content Marketing Executive
-
Web Development Executive
-
Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
To Conclude
Digital marketing isn’t as difficult as it appears; all you need is the will to learn and the proper guidance. With the rise in demand for digital marketing specialists, you can easily land a high-paying job, provided you learn from the best. If you still find it confusing to choose a digital marketing course, to help you out we have a blog on 7 tips to choose the best digital marketing course for you.
With the 5 best digital marketing courses in Detroit. All these mentioned institutes provide very much the same content, but we strongly believe that IIDE sets the benchmark.
You can also connect with IIDE at [email protected] for a free counseling session so it can help you better understand what IIDE has to offer to match your interest at best.
And lastly, If you are interested in learning some particular digital marketing skills such as Email marketing, SEO, Content Marketing, WordPress, etc to widen your learning horizon, then there are several short-term certification courses in digital marketing by IIDE that will upskill your profile and boost your career.
We hope the blog on the 5 best digital marketing courses in Detroit has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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