Top 5 Digital Marketing Courses in Detroit to Speed Up Your Digital Career

Updated on: Feb 6, 2024
Digital Marketing Course in Detroit - Featured Image

If you have been searching for the best digital marketing courses in Detroit then you’ve come to the right place. Take a thorough look at our curated list of the 5 best digital marketing courses in Detroit. The field has been flourishing and digital marketing has become one of the most important fields to have knowledge about and be skilled in. 

According to Dentsu, the digital sector is expected to grow 6.5% in 2024, reaching $442.6 billion in ad revenue. This will make up 58.8% of global advertising spend in 2024

In a place like Detroit, digital marketing has great scope. Especially after COVID-19, the scope of digital marketing has accelerated and become a major focus of every business. Before we dive into the list, let’s have a look at the job opportunities available in Detroit, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way. 

Digital Marketing Courses in Detroit - Job Statistics

(Source: Indeed.com)

Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.

Types of Digital Marketing Courses in Detroit

Offline Courses:

If you’re aiming to become a true expert in digital marketing and gain in-depth knowledge, consider enrolling in an offline program. These programs, often offered as Master’s or PG degrees, provide an extensive curriculum with a strong focus on advanced strategies, managerial skills, and hands-on training.

If you’re young and have the time and dedication to invest in your career, an intensive PG program in digital marketing could be the right choice. Such post-graduate programs can open doors to higher-paying positions and leadership roles in the industry, setting a solid foundation for your career.

Recommended for: Recent graduates and those new to the field.

Online Courses:

Online courses offer an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

For individuals with time constraints due to work, business, or college commitments, online courses are a highly recommended option. These courses often span a few months, providing flexibility and an immersive learning experience.

Some digital Marketing online courses even offer hybrid options, incorporating both online and offline components to further enhance the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Detroit for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Detroit.

List of 5 Best Digital Marketing Courses in Detroit

Here’s an overview of the top 5 digital marketing courses in Detroit, their duration, and their Reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
University of Michigan-Dearborn 4.1 (104 reviews)
University of Southern Indiana 72 Hours 4.5 ( 135 reviews)
University of Georgia 3 months 4.6 (367 reviews)
Cleveland State University 9 credit Hours 4.0 (191 reviews)

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. University of Michigan-Dearborn

Digital Marketing Courses in Detroit - University of Michigan-Dearborn Logo

The University of Michigan-Dearborn is offering various bachelor’s and master’s degree programs in the area of business. Learners can choose from a diverse portfolio to pursue their journey to be the leaders and best.  

Their digital marketing courses in Detroit is a major undergraduate program where you will learn from professors who are from the nation’s top business schools. At the end of the program, you will be confident enough to enter the workforce.

Course Syllabus

  • Digital Consumer Search and Marketing
  • Marketing Research
  • E-tailing and Retailing
  • Advertising
  • Digital Analytics and Content
  • Social Media Marketing
  • Email Marketing
  • Mobile Strategies
  • SEO /SEM

Course Duration and Fees

The duration of the course and fee is not available. Kindly contact the institute to know more about it.

Course Highlights

  • Real-World Experience
  • Job Placement Opportunities
  • Internship Opportunities Available
  • Scholarships Available
  • Learn, Engage, Network, and Prepare
Course Benefits Matrix University of Michigan-Dearborn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We regret to inform you that we couldn’t find their placement partners. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Reviews

Google reviews for the University of Michigan-Dearborn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Address: 19000 Hubbard Drive, Fairlane Center South. Dearborn, MI 48126-2638, US
Phone Number: 313-593-5460
Email: umd-cobss@umich.edu

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. University of Southern Indiana

Digital Marketing Courses in Detroit - University of Southern Indiana Logo

The University of Southern Indiana is a public university where more than 6739 students enrolled in the undergraduate program for the fall semester of 2020. The University has ranked 88th on the list of “The Best Colleges in the Midwest” 2022 edition. The university is providing a short-term online course that will give an overview of the concepts of digital marketing.

Course Syllabus

  • Develop an Internet marketing plan
  • Use popular social media platforms to promote your business.
  • Achieve higher positions with major search engines through SEO.
  • Email marketing
  • Advertising
  • Step-by-step strategies for ranking higher on search engines.

Course Duration and Fees

The course duration is 72 hours and the fee is 345 USD. The University of Southern Indiana is the nearest institute located in Evansville that offers online digital marketing courses in Detroit and offline in Evansville.

Course Highlights

  • Certification Course
  • Professional Guidance
  • Grow & Promote Your Business
Course Benefits Matrix University of Southern Indiana
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We regret to inform you that we couldn’t find their placement partners. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Reviews

The University of Southern Indiana has 4.5 ( 135 reviews) that are generally positive and suggest that it is a good choice for students who are looking for a comprehensive and short-term certificate course. However many students said that this institute has poor communication

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Phone No: 812-465-1117

 

4. University of Georgia- Terry College of Business

Digital Marketing Courses in Detroit - University of Georgia Logo

The University of Georgia was established in the year 1785. With the growing demand for digital marketing, they launched their own digital marketing program in the year 2016. The University of Georgia offers 3 digital marketing programs. The sub-categorization is done on the basis of an individual’s career needs. These courses have been ranked #5 of the 20 Most Affordable Online Certificates in Digital Marketing according to BestMarketingDegrees.org. 

Course Syllabus

  • Search engine optimization (SEO)
  • Conversion optimization
  • Web analytics
  • Social media
  • Content strategy
  • Email marketing
  • Mobile marketing

Course Duration & Fee

In this curriculum, the power and potential of digital marketing are summarized in 6 short (3 to 5 hours), foundation-level courses. The course fee is 995 USD. The University of Georgia is the nearest institute located in Athens that offers online digital marketing courses in Detroit and offline in Athens.

Course Highlights

  • Completion of any six of the courses offered fully meets the educational requirements to sit for the OMCA certification exam
  • Digital Marketing Foundations Certificate from Market Motive, a Simplilearn company
  • UGA Digital Marketing Certificate
Course Benefits Matrix University of Georgia
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their website.

Course Reviews

The University of Georgia has 4.6 (367 reviews)

Culture

We couldn’t find anything related to their student culture on the website as the course is completely online

Contact Details

Phone: 866-238-0756
Email: expr@uga.edu

 

5. Cleveland State University

digital marketing Courses in Detroit - Cleveland_State_University 
Established in 1964, Cleveland State University is listed as one of  America’s Best Colleges and Universities. It believes in engaged learning and helps its students acquire internship and experiential learning opportunities through various partnerships with the aim of making them industry-ready. Their digital marketing certification provides hands-on practical learning along with widely recognized certificates.

Course Syllabus

Required Courses (9 Credit Hours)

  • MKT 301 Fundamentals of Marketing
  • MKT 454 Online Marketing Strategies
  • MKT 457 Social Media and Mobile Marketing

Core Course in Communications (Choose 1 of the 3 Credit Hour courses from below)

  • GAD 250 Business Communications
  • COM 225 Media Writing
  • COM 240 Professional Communication
  • COM 242 Public and Professional Speaking
  • FMA 141 Analysis of Film Language
  • FMA 321 Writing for Broadcast & Interactive Media

Course Duration and Fees 

The duration and fee of the program are not known, please contact the institute for further details. Cleveland State University is the nearest institute located in Cleveland that offers online digital marketing courses in Detroit and offline in Cleveland.

Course Highlights

  • Flexible and Interactive program
  • Learn Hands-on skills
  • Widely recognized certifications
  • Most courses can be completed online
Course Benefits Matrix Cleveland State University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We regret to inform you that we couldn’t find their placement partners. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Course Reviews

Cleveland State University has 4.0 stars and 191 reviews.

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Phone: 216-687-3729
Email: businessadvising@csuohio.edu
Address: Monte Ahuja College of Business,1860 East 18th Street, BU 219

This ends our list of the best digital marketing courses in Detroit. Let us look at some frequently asked questions by students.

A Fun & Knowledgeable Read: Do you like reading case studies on brands or companies? If yes, then you might like to read our in-depth study on the SWOT analysis of Dollar General. What’s better to know about the company whose easy-to-buy and low pricing methodology helps fulfill a wide bаse оf customers every dау household needs.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best institute for digital marketing courses in Detroit?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over. 

Q. What is the fee for a digital marketing course in Detroit?

The digital marketing course fees on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. How do I become a digital marketer?

To become a digital marketer, you need to learn digital marketing skills inside out. You will also need a lot of practical experience to ace the skill. Consider signing up for a digital marketing course that focuses on practical learning. You can also apply for internships and read digital marketing blogs to keep yourself updated with the latest advancements in this domain.

Q. Is the digital marketing course difficult?

The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

Q. Why is digital marketing time-consuming?

Digital marketing is a demanding as well as time-consuming aspect of any business. This is because you need to keep up with all the conversations about your brand, monitor the efforts of your competitors, connect with your audience, stay on top of industry trends, create relevant as well as valuable content, and so much more.

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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