Top 8 Digital Marketing Careers in Malaysia – All You Need To Know

Top 8 Digital Marketing Careers in Malaysia:

Biggest Myth for Freshers in Digital Marketing

Has it ever happened that while being a fresher looking for a job, you hear people saying that you must have the experience to get a job? Well, it’s not something new to hear. Also, this is not something limited to only digital marketing but to every industry.

Without a doubt, experience is very important in getting a job with a good salary or for getting a job at all. But this doesn’t imply that you ‘must’ have the experience to get a job. Everyone is once a fresher and no one is born with experience, for sure.

People may say this to perhaps, discourage others or whatever the reasons might be. But this results that youngsters stopping looking for jobs and putting in their efforts to start their career journey.

Have you ever wondered how someone can gain experience without skill? Or how do skills play a vital role in gaining experience? If you contemplate, you will understand that both skills and experience are handy.

If you have skills, you will surely get a job and later experience. Then a better job, more experience, and the loop go on and on. So, if you ever encountered this thought of skills versus experience, remember that dedication combined with a curiosity to learn is more important than both.

The Booming Digital Marketing Job Roles

According to WordStream, the annual growth of the digital marketing industry is projected at 9%! As per the Bureau of Labor Statistics, the demand for marketing jobs is expected to increase by 10% by 2026. 

The digital marketing industry is growing exponentially and so does the demand for digital marketing job roles. The IT industry has the most demand for digital marketing jobs with 46.01% while Engineering and Design with only 1.02%. 

(Source:Sk Rafiqul Islam)

Since the pandemic, the dynamics of digital marketing has been changed. If seen from the customer’s perspective, now people prefer to make a purchase online than offline. In 2021, there were roughly 2.14 online shoppers around the world. Whether it’s buying clothes, opting for a course to going for a date, digital marketing has made a place in everyone’s lives.

And if you see this, from a businessman perspective’s, now online business has boomed. People spend most of their time online and that’s why it’s the best place to target your customer. From ranking at the top of SERP to making engaging social media posts,  winning customers is every business’s objective.

But to maintain one’s position in this cut-throat competition isn’t going to be easy. The google algorithm keeps on changing, every day a new and trending ‘reel’ is seen scrolling by the people, new hashtags trend daily, and who knows new digital marketing trends may get introduced tomorrow?

All this shows that digital marketing is constantly evolving and to be in the race, you must never stop learning. With that, you must always have a well-planned strategy to make your campaigns successful because once it is successfully done, you will grab more attention and will be in the position to face your competitors.

What Is the Demand for Digital Marketers?

Seeing that digital marketing job roles are constantly evolving, you must be wondering if there’s any demand for digital marketers, right? Since, every brand, business, or company wants to stand out from the competition and offer value to its customers, the demand for digital marketers is booming.

(Source: Lessons At Startup)

While the demand for data analysis is the highest at 30% and content marketing is at 20%, the demand for app development is the lowest at 1%. Do you know what’s the greatest benefit that digital marketing offers?

It is a wide range of career opportunities, you may explore. If you’re someone who loves writing, you may opt for content writing or copywriting. If you love numbers, you may go for a data analyst career. Or if you like designing then you may opt for the career of Graphic Designer or UX Designer, depending upon if you’re into the technical side of it or not.

In short, SEO Specialists, Content Managers, UX Designers, Data Analysts, Email Marketers, Automation  Experts, and Digital Marketing specialists are some of the digital marketing job roles and there’s a never-ending list of career opportunities that digital marketing offers. 

(Source: Open Education Portal)

But this doesn’t mean that you must only focus on the hard skills and ignore the soft skills. While hard skills are very important in executing your work and completing the tasks by deadlines, soft skills help you to manage this effectively in less time. And, as it is said, you must not only do the hard work but smart work too and for that, you must develop soft skills as well.

What are the Digital Marketing Role You Can Opt For?

As there are many digital marketing career opportunities to explore, there are various digital marketing roles you can try on. But the more options are, the higher the chances for you to get confused. Worry not, we’ve listed the top 8 digital marketing roles below. Let’s have a look at that:

1. Content Manager

Content writing and marketing are the central role of any business, brand, company, or digital marketing agency. When hearing about content writing, people only relate it just to blogs, but there’s more to it. Whether it’s writing for websites or social media platforms, the role a content manager plays a very vital role in a business.

(Source: Serpstat)

Since the business in digital marketing isn’t limited to only one type of platform, content managers have to plan which content will suit what platforms. With that, making the content SEO optimized and evergreen is on the top of the priority list of every content manager. To execute this successfully, one has to spend long hours planning a content marketing strategy to make their efforts successful and fruitful.

2. SEO & SEM Specialist

If your business has an online presence in the form of a website, SEO and SEM are very important pillars of it. If you make your website and content SEO friendly, it will rank higher in the search engine, and eventually, it will start grabbing more attention. This is what a business wants, right? The more attention and visibility you get, the higher your chances to get clicks or even leads.

But staying up-to-date with the Google algorithm to generate higher ROI is not something everyone can pull off. According to Zero Limit Web, the first five organic results in the search engine account for 67.6% of the total clicks. So the competition to rank higher is cut-throat and so is the demand for  SEO & SEM Specialists

3. Data Analyst

(Source: Data Pine)

Have you ever wondered where all the metrics and data collected from the campaign go? Or who understands and analyzes those data? Yes, data analyst. Gathering and collecting the data from various campaigns run by the business and analyzing it to conclude, is what data analysts do.

According to World Economic Forum, it is the second growing job in the US. To become a data analyst, you must be familiar with the duties and responsibilities of this job with the data analyst tools. To start with, you can work on Microsoft Excel or Google Sheets and develop skills like a programming language, data visualization, problem-solving, and others.

4. Email Marketer

(Source: LYFE Marketing)

Email marketing is the most vital part of any online business. It continues to be the most effective way of marketing. Email marketers are one with great experience in copywriting and editing. This is because, to persuade a customer to make a purchase, emails must be engaging and compelling.

For this, one has to create a well-planned email strategy. In this role, you’ll be in charge of PR activities, various email-oriented campaigns and launches, and dealing with customer databases involving piles of emails. The way you write emails decides whether the customer will take the desired action or not.

5. Social Media Manager

(Source: DNA India)

The importance of social media can not be over-emphasized. It gives businesses the platform to connect to customers and promote their brand on social media platforms like Instagram, Facebook, LinkedIn, Twitter, or Snapchat. 

The job of the Social Media manager is about planning for the campaign, coming up with the eye catchy graphics and visuals, and most importantly understanding the users. Since most of the target audience of a company can be easily found on these platforms, a social media manager carries huge responsibilities to make the campaign successful.

6. UX Designer

UX Designers are those who have the responsibility of improving users’ experience with products or websites. Commonly, it is said with the reference to a website but the work and responsibility may vary from company to company. They have a technical background, so if you’re tech-savvy, this career might be for you!

As a UX designer who has to work on website development, it is foremost important to first know and understand the need of the user who visits your website. For this, one must conduct research with user testing to understand what’s working and what isn’t.

7. Product Manager

After you’ve launched a new product, there comes the responsibility to market it. A product marketer handles the responsibility of communicating the features of the product with its USP. Not only that, but by focusing on existing customers, he also tries to get new ones. 

But just telling the features of the product or why it’s better than your competitor, has become an old story. Now, one has to be creative and come up with innovative ways of marketing. This is something that makes him different from his competitor. For this, he must conduct competitor research, gain insights into customers’ need, and has a good command of writing skills.

8. Video Marketing Manager

(Source: Ince Magazine)

According to Explain Ninja, 93%of brands get new customers by posting videos on social media while 74% say videos generate better ROI than static images. Thus, videos carry immense power and opportunity which you as a business can grab.

Video Marketing Manager is responsible for the production of all the video content for the business. This may include interviews, webinars, product demos, YouTube videos, testimonials, and others. The video marketing manager must have a creative mind to translate the message into a compelling story.

FAQ –  Frequently Asked Questions

Q. Is digital marketing in demand in Malaysia?

Ans. Yes, the digital marketing industry in Malaysia is exponentially flourishing.  Brands and businesses are trying their level best to stay in the competition. So, if you want to cultivate this skill and learn to the best of your ability, you may opt for IIDE’s Online Digital Marketing Course to learn better.

Q.  Is digital marketing a good career in Malaysia?

Ans. Yes,  digital marketing is a good career not only in Malaysia but anywhere in the world. Since most of the business is conducted online, it has opened doors for many career opportunities in digital marketing for you to explore.

Q.  Which careers are in digital marketing?

Ans. Above are some of the career opportunities in digital marketing. These may include content writing, copywriting, SEM specialist, digital marketing manager, automation expert, web developer, and coder as well.

Q.  Is digital marketing a hard job?

Ans.  It depends if you love and are passionate about it or not.  Though a part of digital marketing is techy and if one goes into depth, it may get a little complicated but if you’re curious to learn and are dedicated, then it’s not a hard job.

Q.  Is coding necessary for digital marketing?

Ans.  No, coding is not necessary for digital marketing but if you want to become a web developer then it is. This is because it’s a technical field that needs a thorough knowledge of languages like HTML, CSS, and others.