Masters in Digital Marketing in 2025: Overview & Careers

If you have just graduated and want to pursue Masters in Digital Marketing, then this blog has answers to all your questions.

A Master’s in Digital Marketing is a step beyond the basic understanding you’ve acquired in your Bachelor’s degree. While your undergraduate studies might have introduced you to the fundamentals of marketing, digital strategies, and consumer behaviour, a Master’s degree delves deeper. It enhances your skills by providing advanced knowledge and practical experience in digital marketing tools, analytics, and emerging trends.

Read till the end to understand everything about masters in digital marketing: eligibility, who should enrol, the admission process, how to choose the best college, top colleges/universities, career opportunities, alternate programmes & much more.

In addition to covering the broad scope of a Master’s in Digital Marketing, this blog will also delve into specific degrees such as an MSc in Digital Marketing and an MS in Digital Marketing. We will examine whether these specialised programmes are worth the investment, comparing their curriculum, industry relevance, and potential impact on your career trajectory. This will help you make an informed decision about which academic path aligns best with your professional aspirations

Before wasting any more time, let’s get down to the first basic question:

What is Digital Marketing?

Digital marketing is about using digital channels to promote or advertise a business, product, or service to its target audience.

It includes multiple strategies and marketing tactics to engage with its potential customers.

Some key components of digital marketing are as follows:

1. Search Engine Optimisation (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Email Marketing
5. Content Marketing
6. Affiliate Marketing

Benefits of Doing a Masters in Digital Marketing

Pursuing a masters in digital marketing helps an individual grow professionally and offers innumerable benefits in many ways.

Here’s an elaborate list of skills one gains after doing a masters in digital marketing:

1. Analytical Skills: With tons of data from Google, and Meta dashboards, marketers get to see numbers for different parameters. Keeping a check on data and creating strategies out of it develops the ability to analyse data. When you’re pursuing a digital marketing masters degree, you’ll get live projects where you need to run ads, analyse data, and strategically implement those findings.
2. Spoken and written communication: While doing a digital marketing master course, you’ll be collaborating with different people to work as a team. Doing this develops excellent communication skills.
3. Planning: The realm of digital marketing is dynamic, and it evolves continuously with the new trends. Keeping an eye on all these and making decisions develops impeccable planning skills.
4. Strategic thinking: Digital marketing postgraduate programmes focus on strategic thinking, enabling students to develop an understanding of how marketing tactics will align with long-term business goals to gain maximum ROI.
5. Gives Specialised Knowledge: Masters in digital marketing is a specialised programme that provides in-depth knowledge of online marketing. Doing a course like this gives an upper hand to students in the industry as they would know in and out of online marketing.
6. Networking Opportunity: Networking with the right people is crucial for professional growth. With a masters in digital marketing, one stands a chance to interact and network with fellow students, industry experts, professors, etc. This expands the thinking horison of a person and gives them a new perspective to think and work.

Overview of Masters in Digital Marketing

Also Read: What are the best courses to pursue after graduation?

Masters in Digital Marketing vs MBA in Digital Marketing

There’s a long-going debate about whether you should do a masters in digital marketing or an MBA in Digital Marketing.

Let’s understand the similarities and differences between the two so that you can make an informed decision.

What is the Eligibility Criteria for Masters in Digital Marketing?

To be eligible for a masters in digital marketing programme, you must be a graduate in the marketing field preferably.

However, since digital marketing is dynamic in nature, art & science graduates pick it up as an additional skill.

There is no minimum age requirement or work experience required if you want to pursue a master’s in digital marketing. However, some amount of work experience always helps.

Since it is a postgraduate programme, you will be expected to know the basics of digital marketing.

Also, since it is not an MBA, you mostly don’t have to give a common entrance exam like CAT or GMAT. However, private institutes might include an aptitude test in this admission process.

For example, you have to give IIDE’s IIDE Admissions Test once you fill out the application form for post graduation in digital marketing programme.

What is the Admission Process for a Masters in Digital Marketing?

The admission process for a masters in digital marketing differs from institute to institute. However, after researching the admission processes of various institutes/colleges, here’s a generic overview of the admission process for masters in digital marketing:

• Fill out the application form after you have decided on the institute from where you want to pursue a masters in digital marketing.
• Once you submit your application, you can expect a call from the admissions team of that institute in 2-3 days.
• You might have to give an aptitude test prepared by the institute itself. Since it is a post graduate programme in digital marketing, you are expected to know the basics.
• Next, if you are selected, you will be called for a personal interview round. You should prepare for some basic digital marketing questions & some career-oriented questions like where you see yourself in the next 5 years or why you want to learn digital marketing.
• Lastly, if you are selected, you will be sent an offer letter from the institute.

This entire process can take anywhere from 3-4 weeks, depending on the institute you have chosen. Also, if you are looking to relocate for a master’s in digital marketing to another city, it is recommended that you start applying at least 1 month before the program starts.

Get 100% guaranteed placements after completing IIDE’s Post Graduation in Digital Marketing!

List of Top 11 Colleges Offering a Masters in Digital Marketing

Here’s the list of the top colleges offering a masters in digital marketing along with the details:

1. IIDE – The Digital School

 
View Course 

Ever since its inception in 2016, IIDE has been one of the pioneers of driving digital education in India and neighbouring countries such as Nepal & Dubai.

They have trained more than 2,35,000 learners globally in various aspects of digital marketing. Taking a future-oriented approach to learning, IIDE Delhi ensures that all students, working professionals, or business owners can benefit from their award-winning digital marketing courses.

Courses Offered

IIDE offers the following certifications in digital marketing:

• Post-Graduation in Digital Marketing & Strategy

Mode of Learning: Offline 
Recommended for: Fresh Graduates

• Online Digital Marketing Courses

Mode of Learning: Online (Campus Immersion Optional) 
Recommended for: Students, Working Professionals and Business Owners

Course Highlights

Course Benefits Matrix	Post Graduation in Digital Marketing	Online Digital Marketing Courses
AI Integrated Syllabus	✅	✅
Case Studies & Projects	✅	✅
Placement Assurance	✅	✅
1-on-1 Mentoring	✅	✅
Module Specific Professors	✅	✅
Offline Course	✅	Online
Mandatory Internships	✅	❌

Post Graduation in Digital Marketing

IIDE offers a comprehensive Post-Graduation in Digital Marketing & Strategy, recommended for fresh graduates.

This offline course features live training and doubt-solving sessions, a curriculum crafted by industry experts, and special modules co-designed and certified by FCB Kinnect and Konnect Insights, among others.

Additionally, top performers can work on real marketing campaigns for NGOs through the GNMI initiative, managing budgets up to ₹10 lakhs per month. The programme also includes AI-based modules with tools like Unbounce, Writesonic, and Influencity, ensuring students gain an edge in the competitive industry.

IIDE Mumbai and Delhi Campus

With a state-of-the-art technology campus in Mumbai and Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership programme to stimulate students’ strategy and decision-making abilities.

The programme includes almost 20-25 supersessions, where students can network with industry mentors, CEOs, brand heads, and entrepreneurs and observe a founder’s mindset first-hand. They also regularly organise cultural events to enhance the learning experience.

Course Syllabus

The syllabus of the PG course focuses on in-depth learning of the following subjects – Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing along with specialised training for soft skills and agency skills.

The curriculum’s creative marketing module is co-designed and certified by FCB Kinnect, while the brand reputation management (Customer experience) module is co-designed and certified by Konnect Insights, ensuring students receive top-tier, industry-aligned training.

What's more, the 3-month mandatory internship and access to WARC and a state-of-the-art LMS called 'Bookmark' for personalised feedback and learning are integral parts of the course.

Online Digital Marketing Course

For those who prefer online learning, IIDE offers two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy. These courses are ideal for students, working professionals, and business owners, with an optional campus immersion in Delhi and Mumbai.

Course Syllabus

The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.

Course Trainers

IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:

 

IIDE Placements

IIDE provides comprehensive career support and assured placement assistance. They connect learners with big agencies and global brands, offer AI-based mock interviews to assess body language and tone, and conduct soft skills and agency skills training. Their 3-day placement mock drive, personalized job hunt strategies, and resume creation assistance prepare students to excel in job interviews. Additionally, IIDE maintains active Telegram communities where students can receive information about various job opportunities.

Here are some companies, where IIDE students are placed:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.

Contact Details

Phone No: +91 9619958615 / +91 9625858615
Email ID: [email protected]
Mumbai Address: Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
Delhi Address: E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)

2. ITM Business School, Navi Mumbai

With 5 campuses spread across India, ITM business school is one of the top schools offering masters and postgraduate courses in various domains. Founded in 1991, they specialise in offering PGDM iConnect programmes which are 2 years long in partnership with Queen Margaret University UK, EMI Normandie France, and Groupe ESSCA France. The school has earned recognition from AICTE.

Out of the 10 specialisations offered, their PGDM in Digital Marketing & Transformation includes a thorough study of digital marketing with the latest industry trends and demands. They follow a 6-step online application process for admissions.

Fees: INR 6,45,000

Contact Details

Phone No: 077386 94008
Address: Plot 25 & 26, Institutional Area, Sector 4, Kharghar, Navi Mumbai, Maharashtra 410210

3. GEMS B School, Bangalore

GEMS – Great Eastern Management School, is a top B-school established in 2006. Affiliated with Bharathiar University, they are known as one of the most preferred B-School for placements. Currently, they offer 14 long courses for undergraduate as well as post-graduate students. They even hold a special scholarship for students belonging to reserved and economically weak backgrounds.

All the faculty trainers at GEMS hold experience of more than 20 years. They are experts in different management domains. The learning culture at GEMS is a blend of theoretical studies as well as practical work opportunities to prepare students with an all-around approach. Some of their recruiters include Capgemini, L&T, and ICICI Bank.

A GEMS online admissions test is a mandatory step to be followed by all entrants, after which the admission rounds begin.

Fees: INR 5,00,000

If you are a graduate and have some work experience, an MBA in Digital Marketing is best suited for you. Check out this detailed guide on MBA in Digital Marketing to know about the popular colleges, eligibility, cost of studying, and career opportunities after an MBA.

Contact Details

Phone No: 096322 05138
Email ID: [email protected]
Address: Bangalore Palace, The, Vasanth Nagar, Bengaluru, Karnataka 560052

4. IIKM, Chennai

Founded in 2005, IIKM is another private corporate B-School offering Masters/PGDM programmes in multiple niches. Well known for industry-inclined programmes, this college has tied up with Microsoft & SAP for high-end ERP training. All their programmes not only focus on the theoretical knowledge but also the overall skills needed for the upliftment of a student.

IIKM offers a masters in digital marketing & e-commerce with a view to equipping students with both, the domains and how they can be well integrated. They follow an on-the-job training model under which the selected candidates are hired by employers immediately upon admission and trained practically throughout the programme. This is later converted into a paid internship after the second semester.

The selection of students is based on an entrance test followed by a personal interview. An international educational tour is optional. They also offer 100% placement support.

Fees: INR 6,00,000

Contact Details

Phone No: 095000 09915
Address: 857, Poonamallee High Rd, next to IOB Bank, opp. Kilpauk, Kilpauk, Chennai, Tamil Nadu 600010

5. JLU, Bhopal

Established in 2013, Jagran Lakecity University (JLU), is a private university that offers 50+ degree programmes. It is recognised by NCTE and is a member of various organisations. It is renowned for its 232 acres big campus. They have been awarded as the University of the Year by the Government of Madhya Pradesh in multiple years.

Their recruiters include 100+ top MNCs and also offer scholarships upon admissions. JLU offers a Masters of Arts in Digital Marketing. It is a full-time 2 years postgraduate course. It is in association with Simplilearn where online boot camps are conducted. Additionally, all the students are eligible for Simplilearn’s Job Assistance. A membership to the purdue alumni group is included in the programme.

The programme is divided into 4 semesters with different modules and subjects in all semesters. By the end of the programme, all students are assured of being able to understand digital marketing strategies and manage budgets.

Fees: INR 3,85,000

Contact Details

Phone No: 074711 10103
Email ID: [email protected]
Address: Chandanpura, Bhopal, Madhya Pradesh 462044

6. Manipal University, Karnataka

Founded in 1953, MAHE – Manipal Academy of Higher Education, formerly known as Manipal University is one of the first self-financing colleges in India. In the year 2000, it added a constituent institute named MIT – Manipal Institute of Technology. They are granted the Institution of Excellence status by the Ministry of Education, Government of India.

They offer various offers full-time undergraduate, postgraduate, diploma, and doctoral-level programs in multiple fields like Medicine, Engineering and Technology, Humanities, Management, Arts, Science, and Commerce.

The university is home to more than 250 international collaborations with universities such as the University of Birmingham, Boston University, and Trinity College Dublin. MAHE offers a 2-year MA in Digital and Creative Marketing. For any professional or graduate that wishes to pursue to 2-year course, this is a good option.

The programme focuses on giving managerial skills, detailed marketing insights as well as digital media marketing skills. Certifications for industry-recognised giants like Google, Facebook, etc are included.

Fees: INR 4,10,000

Contact Details

Phone No: +91-92437-77733
Email ID: [email protected]
Address: Director, Admissions manipal.edu, Manipal 576104, Karnataka  

7. S.P. Jain School of Global Management, Mumbai

S.P. Jain School of Global Management was originally established as a B-School in Sydney, Australia, and then later spread its wings across Mumbai, Dubai, and Singapore. This school offers an executive program in digital marketing targetting those who wish to get the managerial perspective of digital marketing. The Mumbai campus was founded in 2015.

From the range of expert faculty at SP Jain, 74% of them hold doctoral degrees themselves, and a few of them are Harvard alumni, Cambridge alumni, Cornel alumni & Duke alumni. S.P. Jain School of Global Management has an intensive diploma in Digital Marketing and Metrics programme that’ll help you understand various metrics involved in digital marketing. Similar to other institutes, they follow an entrance test for all admissions.

Fees: INR 1,25,000 + GST

Contact Details

Phone No: 1800-212-1827

8. SDMI, Ujire

SDMI – the School of Digital Marketing India located in Ujire has trained around 20,000 learners online with a rich bank of 60 certified trainers. It was founded in 2007 by a bunch of digital marketing professionals who worked in the top brands of India. One of their major specialisations is that they prepare students not only for the industry but also to stand independently and work as freelancers (which is one of the most preferred employment types today).

It offers a Master in Digital Marketing Programme with a practical syllabus and a trained faculty that strives for excellence. It is a 36-month course that includes internships. It offers placement assistance with a compulsory internship. An interesting guarantee made by the school is that a student will bag a minimum of 30 interviews on completion of the course. Apart from these, they also offer various diploma courses.

Fees: Unavailable

Contact Details

Phone No: 082562 36961
Address: Dharmasthala Rd, near Siddhavana, Ujire, Karnataka 574240

9. SCDL

SCDL- SYMBIOSIS Center for Distance Learning is one of the reputed distance learning educational institutes in India. Being AICTE-approved, they have bagged multiple ranks and awards at different award bodies. It was founded in 2001 with the aim of imparting quality education to students.

SCDL offers PG Diploma, Diploma and Certificate courses in sectors like business management, customer relationship management, insurance management, international business, information technology, banking and finance, supply chain management, education management, business and corporate law and entrepreneurship development.

SYMBIOSIS Center for Distance Learning offers a 1-year postgraduate programme in digital management. Their goal is to train students with the right tools and knowledge to help industries and businesses grow. Even though it is a one-year course, the curriculum is equivalent to a full-time management programme.

Fees: INR 18,000

Contact Details

Phone No: 020 2521 1111
Address: Symbiosis Bhavan, 1065 B, Chatuhshrungi Rd, Model Colony, Shivajinagar, Pune, Maharashtra 411016

10. Simplilearn

Simplilearn offers a robust digital marketing specialist programme designed to equip learners with the essential skills and in-depth knowledge needed for a successful career in digital marketing. This programme focuses on real-world applications, ensuring that participants are fully prepared to tackle industry challenges. Upon completion, learners receive an industry-recognised certification that boosts their professional credentials, making it a great option for those looking to advance their careers in digital marketing.

The curriculum of this digital marketing master programme is comprehensive, featuring live, interactive sessions led by experienced digital marketing professionals. It incorporates the use of advanced tools like Generative AI, aimed at optimising sales and marketing strategies. Simplilearn’s collaboration with Meta further enriches the programme, offering masterclasses by Meta Blueprint trainers, as well as a complimentary Meta Certified Digital Marketing Associate exam voucher worth $99.

Throughout the digital marketing master course, learners will gain proficiency in over 35 digital marketing tools. The programme includes practical assignments, with five capstone problem statements and more than 15 course-end projects to solidify their learning. Case studies from globally renowned brands such as Adidas, Nike, KFC, and Intel provide valuable insights, allowing participants to learn from real-world success stories.

This 8-month digital marketing masters degree is delivered entirely online, offering flexibility and engagement. It is ideal for working professionals who wish to enhance their skills without interrupting their careers.

With its strong curriculum, industry collaboration, and career support services, this post graduation degree in digital marketing is an excellent choice for those looking to expand their digital marketing expertise.

Fees: INR 54,000

Contact Details

Phone No: 1800-212-7688
Address: NALANDA 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru - 560102, Karnataka, India

11. The University of Manchester, Manchester

Established in 1824, The University of Manchester is a prestigious public research university widely recognised for its academic excellence and innovative contributions across various disciplines. The MSc digital marketing programme at the university is designed to provide students with a thorough understanding of digital marketing strategies, tools, and analytics. The programme equips students with the necessary skills to excel in the ever-evolving digital marketing landscape, emphasising analytical and problem-solving techniques.

This full-time digital marketing master programme spans one year, offering comprehensive insights into digital marketing processes, tactics, and data-driven decision-making. The digital marketing master course is tailored to foster a strong analytical mindset, preparing graduates for effective decision-making in the digital marketing space. The curriculum covers essential aspects of digital marketing, including strategy development, data analysis, and the application of marketing tools, offering a holistic approach to the industry.

The tuition fees for this digital marketing masters degree are USD 22125 for UK students and USD 39825 for international students (2025 entry). Applicants must hold a First or Upper Second class honours degree (2:1 with a 60% average) from a UK university or its overseas equivalent. An application fee of £60 is applicable. The programme also includes practical learning opportunities, enabling students to apply their knowledge to real-world projects and industry challenges.

Fees: INR 3,372,000

Contact Details

Phone No: +44 161 306 6000
Address: Oxford Rd, Manchester M13 9PL, United Kingdom

Disclaimer: These top institutes offering a master’s in digital marketing programme have been shortlisted based on their curriculum, merit, student-focused approach, and thorough research on their credibility.

How to Choose the Right College for Masters in Digital Marketing?

Now that we know about the eligibility criteria & admission process, it must be very clear whether you want to pursue a masters in digital marketing or not.

Next, it is important to know how to choose the right college/institute for masters in digital marketing. Since it is a relatively newer programme, you should ask all the right questions & clear all your confusion before you sign up.

Here are a few pointers to consider when deciding which college/institute is the best for you:

• Syllabus: Since it is a post graduation programme, you should look for an institute that teaches you advanced versions of digital marketing concepts. You should avoid an institute if you feel it has a repetitive syllabus.
• Placements: Being a graduate, you should expect a placement guarantee or atleast assistance from the institute because you want to be immediately placed at a good package. Also, check what companies hire from them so that you know what your job prospects would look like.
• Faculty: If you are pursuing a masters in digital marketing, you want to be trained by faculty that has worked in the industry and teaches you practically instead of just the theory. So ensure that you do a profile check on the faculty of the institutes to understand where they have worked before and in what roles.

Doing your own bit of research is important so that you don’t regret your choice of institute.

Now that we know how to choose the right institute let’s discuss the list of best institutes/colleges for masters in digital marketing.

Career Opportunities After Masters in Digital Marketing 

Once you complete your masters in digital marketing, you will expect better career opportunities than when you were just a graduate.

After masters in digital marketing, you can expect to apply for mid to senior-level digital marketing positions in leading brands & digital agencies.

Here’s the average salary for top digital marketing roles according to our research and Ambition Box:

Digital marketing jobs pay amazing salaries, and this average is going to grow year-on-year as more businesses are aware of digital marketing services.

Also Read: Digital Marketing Salary in India