Masters in Digital Marketing in 2025: Overview & Careers

Pursuing a Master's in digital marketing equips individuals with advanced skills in SEO, social media strategies, and data analytics. Institutions like IIDE – The Digital School, ITM Business School, and Gems B School offer comprehensive programmes blending theoretical knowledge with practical application. Admission typically requires a bachelor's degree and relevant experience. Graduates can anticipate roles such as digital marketing managers or SEO specialists, with salaries ranging from INR 4 to INR 10 lakhs per annum.

Kartik Mittal

Digital Marketing Trainer

Updated on: Jan 8, 2025

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Frequently Asked Questions

A master's in digital marketing is a post-graduate programme that teaches you the advanced concepts of digital marketing with a very practical approach.

An MSc in digital marketing is a type of master's programme that focuses on the scientific & technical approach to digital marketing. It is not available in India at the moment, but you can pursue IIDE’s MBA-Level PG in Digital Marketing, which offers performance marketing as a specialisation. Performance Marketing is the closest equivalent to the technical and scientific approach of an MSc in Digital Marketing.

From the list, we recommend you choose IIDE to pursue your post-graduation in digital marketing. It might not be recognised as a master’s degree or an MBA, but it offers master's-level training with a 100% placement guarantee in known brands & digital agencies.

In a master's in digital marketing programme, all the disciplines of digital marketing are taught in detail, keeping in mind the corporate application of each. Various research methods & tactics are taught. In addition, equal importance is given to teaching managerial skills and job responsibilities.

Even though you may have a foundation in digital marketing, a Master’s degree in digital marketing will help you stand out from the crowd because you will learn in-depth about all digital channels.

The expected salary after a master's in digital marketing is INR 3-4 LPA on average, but again it depends on your niche & skill set. However, if you pursue IIDE’s PG Programme & complete it successfully, you can get placed at an average CTC of INR 5 LPA.

No, you don’t need work experience for a master's in digital marketing unless you want to pursue a traditional MBA.

  • SEO Specialist
  • PPC Manager
  • Data Analyst
  • Marketing Automation Executive
  • Social Media Marketing Manager

Digital Marketing Trainer

Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.

Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe. 

Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.