Best Lead Generation Techniques to Use in 2022 with Tools

Updated on: Oct 21, 2021

Advanced lead generation techniques are very helpful for every marketer because in today’s digital world, just having a website is not going to generate leads. Building a nice website is only the starting point of online lead generation. It is how you strategize post your website launch that matters more. 

Lead generation is an active process that involves converting visitors into potential customers to increase conversions. The ultimate goal of any business is to increase business.

Lead generation requires an investment of time, money, and effort. There are many lead generation techniques in digital marketing. The key is choosing the most effective lead generation techniques for your company or business.

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Top Lead Generation Techniques To Use Across All Sectors

We’ve listed out some of the most effective lead generations techniques for different sectors – 

A. Lead Generation Techniques for B2B


  • Add chatbots

Responding to new leads within 5 minutes is important but only a handful of B2B companies can do so. By using chatbots, you can give quick responses to customer queries and show that you care about your clients.

Bonus Read – Artificial Intelligence in Digital Marketing

  • Personalize Emails

60% of marketers consider email marketing a good channel for B2B sales leads. In a study, it was found that 75% of the audience liked personalized emails over cold emails. 

  • SEO

Many B2B businesses work on organic searches. Hence, investing in SEO practices is a good investment. Include focus keywords, make sure your meta tags are updated and keep optimizing your SEO efforts.

  • Blog Articles

Most B2B businesses do an online search before making a purchase. By writing blog articles that are SEO-rich, you will be able to target these searches. 

Not just the above strategies but a holistic digital marketing strategy will help your B2B business generate leads like never before. Watch this video to understand the top digital marketing strategies for B2B companies- 

B. Lead Generation Techniques For Software Companies


Here are a few important online lead generation techniques for software companies-

  • Have a social media strategy 

Always have a social media strategy. Even for the smallest projects, having a social media strategy in place is crucial. Check out these social media strategies for a head start. 

  • Have Paid Ads

Invest in a PPC campaign strategy. Start small and gain insights into what the customers are looking for.

  • Optimize Your Website

Keep your website updated and SEO optimized. This will help you get discovered organically.


C. Lead Generation Techniques In Digital Marketing


If you’re a digital marketer, it is important to know what kind of lead generation services and techniques are available in digital marketing.

  • SEO

SEO is a great way to get discovered when potential clients are looking for the services or products that you have to offer. There are many SEO tools available online to help you as well,  

Course Recommendation – Check out this short online course on SEO to expand your knowledge base.

  • PPC campaigns

Pay Per Click or PPC campaigns or any other type of paid media is a great way to reach a targeted audience. This kind of campaign leads are of high quality as they target clients that are looking for a specific solution. 

Bonus Read- PPC Campaign Strategies for 3x ROI in 2021. 

  • Webinars

A webinar is an online seminar and its purpose is to impart knowledge or have discussions related to topics of great value or interest to your potential client. In this way, with time, they will come to trust your brand and come to you with any requirement that they may have. 

  • Online Networking

Just like offline networking, online networking can also produce the same kind of referrals. Hence, invest your efforts here as well for lead generation. 


D. Email Lead Generation Techniques


The latest email lead generation involves collecting essential client information such as name, address, etc., and also turning them into potential clients. Some common Email lead generation techniques are  –

  • Concise Emails 

Keep your emails clean and to the point. Break it up with visuals or else it can confuse the reader. 

  • Lead Scoring

Lead scoring is nothing but capturing high-quality prospects, that is, the right people at the right time with the right message. For example, blast an email offering a special discount to people who have already visited your website displaying interest.

  • Catchy Subject Lines

Catchy subject lines will always get you more clicks. Hence,  you can keep it very creative.

  • Include a CTA

Your CTA needs to be clean in design and concise as well. You can even add a button the highlight it. 

  • Personalization

Personalization in your email goes a long way. Include your client’s name in the subject line. There are many email marketing tools such as MailChimp for this. 

Check out this short course on Email Marketing that’ll help you hone your skills.


E. Lead Generation Techniques In Real Estate


Listed below are some effective lead generation techniques for the real estate sector – 

  • Social Media

Leverage popular social media platforms such as LinkedIn, Instagram, and Twitter to reach out to potential clients. You can attract a lot of traffic and awareness through social media. 

  • Video Marketing

Video marketing is a great way to attract potential clients in real estate. Take visually appealing video footage and compile it to make videos that you can use across social media platforms and messenger platforms such as WhatsApp as well. 

  • Quality Content to Existing Leads

Consistently create quality content. This will lead to existing leads also getting interested. 

  • Local SEO 

Local SEO and media coverage are integral since you want to create hype locally for potential clients interested in making a purchase.


F. Sales Lead Generation Techniques


Listed below are some effective lead generation techniques for boosting your sales – 

  • Email Marketing 

Email marketing is an age-old technique to generate sales leads. Ensure there is a CTA in your email with an appropriate landing page.  

  • Contests and Discounts

Host contests to increase engagement and offer existing clients special discounts as well. These strategies work the best during the festive season like Diwali, Christmas, Eid, Mother’s Day, etc. 

  • Referral Building

Referral Building is one of the oldest tricks for generating leads when it comes to sales. You can ask your customer to refer your brand to a friend or family member. If that customer gets you more leads, you can give them a discount.

  • Networking Events

Networking events are a great way of connecting with potential clients and also people from different marketplaces who may have a requirement for your products/services.


G. Facebook Lead Generation Techniques


Here are some interesting Facebook lead generation techniques –

  • Landing Pages  

Instead of highlighting your offer promotions on Facebook, have a teaser with a CTA that leads to a landing page on the website. 

  • Blog Posts

Repurpose blog posts by posting them on Facebook. You should include ample CTAs to direct users to the website for conversions. 

  • Video Formats

Out of all video formats, videos are favored by users and Facebook alike. Clearly state the purpose of the video and CTAs at the beginning and end of the video. It can be utilized for product launches, sales, blog posts, etc. 

  • Use Facebook Ads

Facebook ads help your target focus groups with special interests. The good part is that these do not need big budgets.  

Also, read Facebook Advertising Guide 101 to understand how Facebook Ads work.


H. SEO Lead Generation Techniques


Here are some interesting SEO lead generation techniques –

  • SEO-optimized blogs

Build a blog section on your website and keep updating it. Ensure that it is SEO-rich by including all relevant keywords. 

  • Keyword Research

What is it that your client base is searching for on a search engine? Do thorough keyword research and include focus as well as related keywords for better chances of rankings. 

Bonus Read – How to Do Keyword Research.

  • Increase Website Speed

In order to keep bounce rates low, it is important to increase your website speed. A lag in loading will only make your customer bounce faster, losing out on a lead.

  • Link Building

Link building involves acquiring links from other sites to your own website. One credible source is better than 10 unreliable sources.


Must-Have Lead Generation Tools

Every successful lead generation campaign has a great strategy and also efficient lead generation tools to execute and monitor the strategy. Here are some of the tools that are essential to lead generation –

  • HubSpot

hubspot dashboard- lead generation techniques

HubSpot is a great lead generation tool option. You can manage all the processes through one platform. A tool like Hubspot is great for inbound marketing as you can create and schedule posts, create landing pages, manage ads, improve SEO, and more. Hubspot also comes with insights that help in improving and measuring your campaign success and free of cost. 

  • Hootsuite

hootsuite- lead generation techniques

Having a strong brand presence on social media is extremely critical. However, with so many responsibilities on your plate already,  it is advisable to have an online tool that can handle all your profiles from a single dashboard. It allows you to schedule posts in advance making life much easier. Plus with its analytics, you can monitor the campaign success too.

  • Leadfeeder

leadfeeder- lead generation techniques

Leadfeeder is a good tool for lead generation. Data related to prospective clients can help with strategy and lead generation campaign planning. With the help of Leadfeeder, you can get hands-on first-party information from potential customers and you can also check which companies visit your website. You can use this data to expand your market base. 

  • ActiveCampaign

active campaign- lead generation techniques

ActiveCampaign is a tool for CRM. Maintaining a rapport with clients is very beneficial for a long-term relationship with them. This can lead to them becoming loyal clients and in turn, brand advocates with time. With the aid of ActiveCampaign, you can automate your online reputation management requirements. 

Check out this short course on Online Reputation Management. 

  • HotJar

hotjar- lead generation techniques

With the help of HotJar, you can check what your visitors viewed on your website. This can help you understand what is working well on your website and what isn’t. 

Know more about the Top Digital Marketing Tools available in 2022.

Get Assured Placements - PG in Digital Marketing


Q. What are lead generation techniques?

Lead generation is the process of attracting potential customers to your business with the intention of increasing the number of conversions. The techniques used to achieve this are lead generation techniques. Some common lead generation techniques are blog articles, events, webinars, online contests, and coupons.

Q. What are the types of lead generation?

There are mainly 2 types of lead generation – outbound and inbound lead generation. Outbound lead generation includes cold calls, direct mails, e-mail marketing, and other forms of advertising. 

Inbound lead generation techniques include SEO, PPC advertising, and social media.

Q. What is the best method of lead generation?

One of the best methods of lead generation is always having a dedicated landing page for any CTA. Many companies land their customers on their homepage. The best way is to have seamless navigation for potential customers interested in your product.

Q. How can I generate leads quickly?

Here are a few ways you can generate leads quicker than usual –

  • Have a PPC strategy ready
  • Personalization in Email Marketing
  • Generate coupons and discount offers
  • Add CTAs in your communication
  • Invest in referral partnership programs


That’s all from us! We hope that these lead generation tips help you with your lead generation strategy. 

If you’re an entrepreneur looking to understand more about digital marketing, check out this 3-month digital marketing online course that’ll give you a good understanding of the industry. 

If you’re a digital marketing professional looking to upskill, check out this intensive 11-month MBA-level postgraduate course in digital marketing.

If you enjoyed reading this blog, please do let us know in the comments section below. 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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