Are you a digital marketing student struggling with ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!
We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project.
Let’s have a look at some free digital marketing project samples that’ll get you going and give you some inspiration for your project.
Top 9 Ideas of Digital Marketing Projects To Choose From
1. Web Analytics Report
A web analytics report is a great project idea. This will give you hands-on experience with analytics tools and add to your skill-set. It will help you understand paid and organic tools and how to apply them to your marketing strategy.
Make a mock page on social media and use Google Analytics to share a report.
Check out this short course on Google Analytics that’ll help you gain insights on how it works with 20 hours of lectures.
2. SEO Marketing Case Study
The best way to learn SEO or search engine optimization is through practical learning. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out how to do a keyword search.
We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project.
3. CRO Marketing Case Study
(Source: Smart Insights)
CRO or conversion rate optimization is the systematic process of optimizing the number of visitors to your website who take a certain action. This action can be anything from filling a form, making a purchase, sharing personal information, etc.
A CRO marketing strategy case study is a good project idea when you are getting started. To know more about CRO marketing, check out this in-depth Guide for CRO marketing.
Remarketing using Facebook Analytics is a good digital marketing project for MBA students alike. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. Its aim is to remind the user of your product or service again.
Remarketing has seen increased conversions over the years and what better way to actually understand it than do a live digital marketing project on remarketing?
Google Ads remarketing is a useful tool for remarketing. Check out some more digital marketing tools here.
5. Social Media Strategies for the Aviation sector
How about a social media strategy for the aviation sector? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it.
You can also check out these 20+ social media strategies for some strategic direction.
6. Understand Budgets and Returns on Investment
As part of this project, reach out to various companies who are approachable and willing to share what budgets they are spending and what kind of returns they expect.
If they have worked on previous projects, they might be able to share some learnings. This report can be quite insightful and impressive.
7. Online Reputation Management Survey for an Agency
Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play as it is also how a customer perceives your brand.
Reach out to a digital marketing agency and understand how they manage online reputation management by conduction a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why is it their preferred choice.
If you’d like to learn more about online reputation management, check out this short online course for online reputation management by IIDE.
8. Digital Marketing Tools Analysis
Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media.
Once you have a hang of the tools and are familiar with the dashboards, you can better understand its pros and cons and which ones are better than the rest.
9. Comparison Between Traditional and Digital Marketing
This is a good topic for digital marketing projects. Compare both traditional and digital marketing. Cover topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.
We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more.
Free Digital Marketing Projects & Presentations
Read these digital marketing projects & presentations by IIDE Students given below to understand how you can make one for yourself.
- A Digital Marketing Strategy For India Hikes To Capture The Travel Industry
- The DIY Giant’s Entry in India: A Marketing Strategy Case Study on Ikea
- Unique Case Study on Ola’s Digital Marketing Strategy and UI/UX
- iXiGO – A Digital Marketing Strategy
- Step-by-Step UrbanClap Marketing & Advertisement Strategy with Case Study
Click here for some more Free Digital Marketing Presentations.
Let us know if you enjoyed reading this blog on digital marketing projects. If you used any of these recommendations, please do tell us in the comments below!
If you’re a student, looking to do a short course on digital marketing, check out this online comprehensive digital marketing course.
If you’re in your last year of graduation or have already graduated and looking to upskill, get in touch with us to know more about this extensive Digital Marketing MBA.