Top Free Digital Marketing Projects Students in 2024

Updated on: Feb 12, 2024

Are you a digital marketing student struggling with ideas for digital marketing projects? We have a list of live digital marketing projects that will help you with your struggle to get through finals week!

We understand the stress that comes along with project deadlines and the need to strive for perfection when it comes to any kind of digital marketing project. 

Let’s have a look at some free digital marketing project samples that’ll get you going and give you some inspiration for your project. 

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Top 9 Ideas of Digital Marketing Projects To Choose From


1. Web Analytics Report

google-analytics-digital marketing projects

A web analytics report is a great project idea. This will give you hands-on experience with analytics tools and add to your skill-set. It will help you understand paid and organic tools and how to apply them to your marketing strategy. 

Make a mock page on social media and use Google Analytics to share a report.

Check out this short course on Google Analytics that’ll help you gain insights on how it works with 20 hours of lectures. 

2. SEO Marketing Case Study

SEO- digital marketing projects

The best way to learn SEO or search engine optimization is through practical learning. Learn how to drive organic sales to a mock website. You can also look up the top-performing keywords and add these to your strategy. Check out how to do a keyword search. 

We highly recommend this short online course on SEO that’ll help your website rank higher and add value to your project. 

3. CRO Marketing Case Study

cro- digital marketing projects

(Source: Smart Insights)

CRO or conversion rate optimization is the systematic process of optimizing the number of visitors to your website who take a certain action. This action can be anything from filling a form, making a purchase, sharing personal information, etc.

A CRO marketing strategy case study is a good project idea when you are getting started. To know more about CRO marketing, check out this in-depth Guide for CRO marketing. 

4. Remarketing 

remarketing- digital marketing projects

Remarketing using Facebook Analytics is a good digital marketing project for MBA students alike. Remarketing is displaying ads to a user who previously showed interest in your product or service but did not make a conversion. Its aim is to remind the user of your product or service again.

Remarketing has seen increased conversions over the years and what better way to actually understand it than do a live digital marketing project on remarketing? 

Google Ads remarketing is a useful tool for remarketing. Check out some more digital marketing tools here.

5. Social Media Strategies for the Aviation sector 

digital marketing projects

How about a social media strategy for the aviation sector? The hospitality and aviation sectors have taken the worst hit during the pandemic. Hence, this would also add thoughtfulness to your project. Check out this insightful case study on ixigo to understand how to go about it. 

You can also check out these 20+ social media strategies for some strategic direction.

6. Understand Budgets and Returns on Investment

As part of this project, reach out to various companies who are approachable and willing to share what budgets they are spending and what kind of returns they expect. 

If they have worked on previous projects, they might be able to share some learnings. This report can be quite insightful and impressive. 

7. Online Reputation Management Survey for an Agency

AWARIO-Product-Dashboard- digital marketing projects

Customer satisfaction is imperative for a company’s growth and sustainability. This is where online reputation management comes into play as it is also how a customer perceives your brand. 

Reach out to a digital marketing agency and understand how they manage online reputation management by conduction a survey. Today, there are multiple tools available for online reputation management. Understand which ones they use and why is it their preferred choice. 

If you’d like to learn more about online reputation management, check out this short online course for online reputation management by IIDE. 

8. Digital Marketing Tools Analysis

Make a mock page. Then design a marketing strategy and understand which tools work best for you. SEMrush and Moz are a few popular SEO tools, HootSuite and SproutSocial are used for social media. 

Once you have a hang of the tools and are familiar with the dashboards, you can better understand its pros and cons and which ones are better than the rest.  

9. Comparison Between Traditional and Digital Marketing

traditional vs digital marketing- digital marketing projects

This is a good topic for digital marketing projects. Compare both traditional and digital marketing. Cover topics such as the differences in the target audience, costs, reach, initial investment, measurability, speed, etc.

We recommend that you read this blog on Traditional Marketing vs. Digital marketing for more. 

Top free digital marketing projects for students in 2024

1. Blogging Website:

The fact that blogging has developed into a respectable career highlights how important it is to provide in-depth information about products and offerings. Well-written content is a powerful marketing tool for increased lead generation since it not only educates readers but also fosters customer loyalty and trust. Companies are aware of this and use bloggers and content creators to improve their websites. These experts systematically employ backlinks and keywords to improve the website’s search engine position and general online visibility.

Building your own blogging website is a worthwhile endeavor if you want to understand the nuances of improving content and increasing traffic. This will teach you how to use keywords and backlinks efficiently, giving you a hands-on understanding of SEO and how it affects online exposure.

Check out this 20-hour lecture-based short course on SEO to get some insight into how it functions.

2. Creating a website from scratch:

Students may practice several tactics in an engaging digital marketing project by creating a website, which is both intriguing and educational. The user interface is the main focus, providing an engaging, intuitive, and aesthetically pleasing website. This attracts more people and maintains their interest for extended periods of time. When starting your student marketing project, think about creating a product website, putting traffic-building tactics into practice, and improving customer happiness.

WordPress is a great place to start for this endeavor, regardless of your background as a developer, blogger, or online retailer. WordPress was first popularised for blogging, but it has now developed into a feature-rich content management system that is used by many people online. Because of its ease of use, even those without technical experience may utilize it, and it’s an affordable option for developing personal or business websites.

WordPress’s wide selection of plugins, which meet a variety of website demands, is one of its best advantages. These plugins offer flexibility and simplicity of customization for your digital marketing project, making them useful tools for a variety of company operations.

Check out this 6-hour lecture-based short course on WordPress to get some insight into how it functions.

3. Evaluating the Launch of a New Product with Google Double-Click

With the help of DoubleClick Digital Marketing (DDM), marketers can develop, oversee, and expand high-impact digital marketing campaigns with more efficiency. DDM combines top-notch tools to assist purchasers in managing comprehensive campaigns across a variety of channels. DDM’s advantages consist of the following:

  • Precise targeting: It assists in focusing on the correct demographic, guaranteeing that the individuals who are most likely to be interested in your good or service see your advertisements.
  • Campaigns that are Optimised: DDM makes it possible to optimize digital advertising campaigns, which save costs and improve outcomes.
  • Data-Driven Insights: DDM uses data to extract insightful information that helps marketers make decisions and tweak their digital marketing tactics.

4. Client Contentment for an Online Marketing Firm

Another interesting strategy for Customer Satisfaction with a Digital Marketing Agency in a student-led digital marketing project may be developing a feedback system. Provide a platform that makes it simple for customers to comment on the efficacy of different marketing tactics. For example, you might create an easy-to-use feedback form for clients to submit their experiences and preferences on the agency’s website. In addition to giving insightful information on client satisfaction, this gives clients a direct way to voice their thoughts about the agency’s digital marketing initiatives.

5. Exploring user preferences for discount code campaigns

In a digital marketing project for students, looking into the world of discount codes proved both interesting and educational. These digital tools are like advertising wizards, not only increasing revenue and client loyalty but also helping to establish a brand. Behind the scenes, these discounts’ use data has become an invaluable resource for AI-powered e-commerce algorithms, which play an important role in anticipating customer behavior.

As part of your study, one exciting route to investigate is gathering data from various firms. Learn how they strategically distribute coupons, calculate the return on investment associated with lower pricing, and discover how these firms use coupon data to get useful insights. For example, you may investigate a well-known electronics firm to see firsthand how their coupon techniques influence client purchases, offering a hands-on view into the multidimensional impact of coupons in the area of digital marketing.

Click here for some Free Digital Marketing Presentations. 

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Let us know if you enjoyed reading this blog on digital marketing projects. If you used any of these recommendations, please do tell us in the comments below!

If you’re a student, looking to do a short course on digital marketing, check out this online comprehensive digital marketing course.

If you’re in your last year of graduation or have already graduated and looking to upskill, get in touch with us to know more about this extensive Digital Marketing MBA. 

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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