Latest Case Studies

Lush marketing strategy in 2026 continues to capitalise on its eco-friendly and ethical practices, emphasising sustainability and natural beauty products.  Lush employs a blend of traditional and digital marketing, with a strong emphasis on influencer partnerships and social media engagement. Their campaigns are designed to educate consumers on environmental issues while promoting their handmade cosmetics and cruelty-free products.

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Costco's business model is built on membership‑only wholesale retail with cost‑leadership and treasure‑hunt merchandising. This strategy allows them to offer everyday low prices and high perceived value while maintaining healthy margins via membership revenue and streamlined operations. Costco achieves this by leveraging bulk buying, limited SKUs, and global scale. It uses economies of scale, lean operational costs, and strong membership loyalty. But what’s the secret behind its market dominance and customer retention? Costco’s loyal membership base and global scale drive consistent growth. In this blog, we decode Costco's revenue model and strategy, shedding light on how it has achieved global leadership and member‑led profitability.  Want next‑level takeaways? Keep scrolling!

IBM (International Business Machines Corporation) is a global leader in enterprise technology solutions, positioned as an AI-first and hybrid cloud-first company serving Fortune 500 companies, governments, and multinational corporations. IBM achieved $67.5 billion in revenue in 2025 (8% growth) with its generative AI book of business surpassing $15 billion following Q4 acceleration. IBM's marketing strategy leverages account-based marketing (ABM), thought leadership content, LinkedIn B2B campaigns and AI-powered email marketing through Watson Campaign Automation. To educate decision-makers and drive adoption of watsonx AI platform, Red Hat OpenShift (growing 30%+ annually), and IBM z17 mainframe systems. Before diving into the article, I'd like to inform you that the research and analysis for this piece were conducted by Nandini Kadam, a current student of IIDE's PG Program in Digital Marketing (Batch of May 2025). Her thorough investigation into IBM's enterprise marketing transformation has been exceptional kudos to her outstanding research work.

Britannia Industries is India's leading food brand with over 130 years of legacy, commanding a 37% share of the biscuit market. The brand has evolved from a colonial-era bakery into a diversified FMCG powerhouse spanning biscuits, dairy, bread, and snacks.  With Q2 FY26 revenue reaching ₹4,892 crore and net profit of ₹654 crore INDmoney, Britannia leverages digital marketing, emotional campaigns, celebrity endorsements, extensive rural distribution, and sports partnerships to maintain household dominance across urban and rural India. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Mahek Shah, a current student in IIDE's Online Digital Marketing Course (May 2025 Batch). If you found this helpful, feel free to reach out to Mahek Shah to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos.

Tanishq, the Tata Group’s flagship jewellery brand, has built market leadership through a trust-driven marketing strategy focused on emotional storytelling, cultural relevance, and strong omnichannel retail. With 500+ boutiques across 300+ Indian cities and a growing presence in the UAE, USA, Singapore, and Qatar, the brand has helped organize India’s traditionally fragmented jewellery market. It's marketing Strategy includes digital platforms, traditional media, influencer collaborations and premium showroom experiences, while its positioning highlights certified purity, transparent pricing, and progressive, women-centric narratives. This analysis is based on initial research and framework developed by Khushi Shirsath from the IIDE Post Graduate Programme in Digital Marketing (May 2025). Readers are encouraged to acknowledge and appreciate her contribution.