Latest Case Studies

Titan Watches marketing strategy focuses on staying relevant in a changing world by positioning watches as emotional and lifestyle symbols rather than functional devices. Through powerful storytelling delivered via television, digital platforms like Instagram and YouTube, immersive retail experiences at World of Titan stores, and a strong omnichannel presence, Titan connects deeply with consumers across life stages. This approach allows the brand to balance heritage with modern relevance while maintaining long-term trust and leadership in the Indian watch market. Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Rahul Bhaliya, a student of IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out and share your feedback.

By 2026, Jollibee isn’t just a Filipino favorite anymore, it’s a global heavyweight with over 10,300 stores and a massive $3.3 billion brand value. While they still own the Philippines with a 30.7% market share, the real story now is how they’ve broken into the mainstream West. They’ve moved beyond just serving homesick Pinoys; today, they're using AI-driven apps and viral TikTok "spectacle" openings to win over local crowds in the US and Europe. With a US stock market listing on the horizon, Jollibee has successfully blended its "Chickenjoy" culture with high-tech marketing, proving they can go toe-to-toe with giants like McDonald’s and actually win.

Tata Steel's marketing strategy combines purpose-driven branding, aggressive digital transformation, and extensive distribution networks to dominate India's steel market. The company leverages Aashiyana 3.0 and DigECA digital platforms (achieving ₹2,380 crore GMV in Q3 FY26), a massive 25,000+ dealer network, LinkedIn-first B2B engagement, and emotional campaigns like #WeAlsoMakeTomorrow. Through branded products (Tiscon, Pravesh, Shaktee), sustainability leadership targeting net-zero by 2045, and record production of 6.34 million tonnes quarterly, Tata Steel transforms from commodity supplier to solutions provider, commanding premium positioning in both B2B and B2C segments across 26 countries. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Palak Rana, a student in IIDE’s PG in Digital Marketing program. (May 2025 batch). If you found this helpful, feel free to reach out to her with a quick note of appreciation for her fantastic research she’ll truly appreciate the kudos.

In 2026, Dove’s marketing strategy centers on being the "human alternative" in an increasingly synthetic world, prioritizing real people over the polished perfection of AI models. By doubling down on their No AI pledge and featuring unedited, diverse faces, they sell a feeling of self-acceptance rather than just a bar of soap. The brand leans into honest conversations and community impact, from body-positive workshops to social media campaigns that call out digital distortion. Their approach is built on the idea that looking "perfect" is out, and being real is in, ensuring that when people think of Dove, they think of a brand that actually has their back in a world of filters.

Dunkin Donuts marketing strategy focuses on a strong brand presence through digital marketing, including SEO, social media campaigns, and partnerships with influencers. They utilise targeted advertising through Google Ads and Facebook Ads to enhance brand visibility and engagement. The brand positions itself as a convenient, affordable coffee and donuts option, emphasising quality, consistency, and speed. Dunkin' also promotes seasonal offerings and limited-time products to create excitement and drive foot traffic, while maintaining a connection with its audience through loyalty programs and community-driven campaigns.

Red Bull’s marketing strategy in 2026 centers on its "media house" model, prioritizing high-octane lifestyle content over traditional product ads. By owning sports teams and staging extreme stunts, they sell an adrenaline-fueled identity rather than just an energy drink. The brand leverages experiential marketing and global sponsorships, from Formula 1 to elite gaming. Their campaigns focus on high-stakes storytelling and athlete partnerships, ensuring the brand remains synonymous with peak performance and adventure.