Latest Case Studies

NIVEA continues to lead the global skincare market through innovation, digital marketing, and mass accessibility. With €5.6 billion in sales and strong growth, the brand focuses on democratizing advanced skincare science while maintaining affordability and trust. It's 2026 strategy blends social commerce, influencer marketing, e-commerce optimization, traditional media, and Gen Z-focused experiences. Operating in 200+ countries, NIVEA shows how a heritage brand can thrive in a digital-first world without losing its core values of dermatological care and everyday skincare. Operating in 200+ countries and delivering strong category growth, NIVEA demonstrates how legacy skincare brands can succeed in a digital-first landscape while staying rooted in dermatological trust, affordability, and everyday skincare care. The comprehensive research and initial analysis for this case study was conducted by Devanshi Gandhi, currently enrolled in IIDE's Post Graduate Program in Digital Marketing & Strategy (May 2025 Batch).  If you found this analysis helpful, consider reaching out to Devanshi Gandhi with your appreciation positive feedback truly motivates emerging marketing professionals pursuing excellence in strategic brand management.

BMW, the German luxury automotive icon, commands a prestigious position with €155.5 billion in revenue and 2.55 million vehicles sold globally in 2025, dominating the premium mobility segment. As the automotive industry pivots toward electrification and autonomous driving, can BMW maintain its "Ultimate Driving Machine" heritage while competing against Tesla's EV dominance and Chinese manufacturers' rapid innovation? This comprehensive SWOT analysis of BMW reveals strategic insights essential for automotive enthusiasts, business strategists, and management students navigating the electrified future of luxury mobility.

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

Amway's marketing strategy centers on a relationship-first approach powered by over 1 million Independent Business Owners who drive product sales through personal networks and trust-based recommendations.  The company has evolved from traditional direct selling to a digitally empowered hybrid model, with over 90% of global orders now placed through digital platforms. Key marketing channels include distributor-led social selling, e-commerce platforms, educational content marketing, and community-building initiatives.  By combining science-backed wellness messaging with AI-powered tools and personalized customer experiences, Amway maintains its position as the world's number one direct selling company despite facing significant challenges in markets like India, where revenue declined 10.56% in FY25. The research and initial analysis for this piece were conducted by Ayushi Mehta, a current student in IIDE's PG Student May 2025 batch. If you found this helpful, feel free to reach out to Ayushi and send a quick note of appreciation for her research. A little encouragement goes a long way in supporting aspiring marketing professionals.

The marketing strategy of ASDA in 2026 focuses on solving one major business challenge: rebuilding lost market share in an intensely competitive UK grocery market. With rising price sensitivity, strong pressure from Aldi and Lidl, and stabilizing sales, ASDA has shifted its marketing from pure price-led messaging to a mix of emotional storytelling, aggressive value positioning, and omnichannel engagement to reconnect with everyday families and regain customer trust. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shivani Singh. She is a current student in IIDE's Post Graduate Program in Digital Marketing (May Batch 2025). If you found this helpful, feel free to reach out to Shivani Singh to send a quick note of appreciation for her fantastic research. She will appreciate the kudos.

The marketing strategy of Relaxo Footwear centers on massive reach, deep relevance, and instant availability across channels. It masterfully blends television's mass appeal with expanding digital presence on Instagram, YouTube, Google Ads, and quick-commerce platforms like Blinkit. Yet the brand faces pressure to accelerate digital engagement, Gen Z relevance, and e-commerce conversion rates to match competitors' dominance in India's evolving 2026 footwear market. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Zeel Doshi. She is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Zeel Doshi to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!