Marketing has always been evolving and with it there have always come new job titles and roles that never existed before. Currently, we are in the digital boom and everywhere we look there are people with laptops, tablets, phones and earphones. We are in a digital era and it is no shock to find out that digital marketing has overpowered traditional marketing in recent years.
Not convinced, read why a digital marketing job is better than yours.
And now let’s jump into why our Digital Marketing Weekend Batch for Executives will change your life forever.
How Digital Marketing Can Accelerate Your Career Growth in 6 Months
1: You will learn skills that are needed
It’s great to learn something new but even greater if you can turn it into a money-making machine.
“2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital media; and on average, 60% of a marketer’s time is dedicated to managing digital media activities.”
It’s clear how people with digital acumen are valued in organisations today and if you can provide them with something they need there’s no reason why they wouldn’t hire you immediately. Not to mention, the industry has excellent long-term prospects and is considered recession-proof!
2: You won’t be thrashed for making mistakes
One of the good things about a career in digital marketing is that you are allowed to make mistakes. Every digital marketer thrives on mistakes – theirs or others – and it is the only sure shot way to learn. Even the seniors in the industry often make mistakes when they try something new.
3: You will be rewarded for thinking differently
Unlike in other jobs where they find the most efficient way of doing something and then make everyone do it, in digital marketing, you will be rewarded for thinking and doing things differently, applying new innovations in your work and taking risks.
4: You will get greater job satisfaction
Digital is a numbers game. Everything can and is measured. How many people have the message reached to, how many have been receptive to the message, how many are talking about you, how many are engaging with you, how many are buying from you, how many are referring you to others, how many are following you, how many visit your website, etc. Everything can be measured and it is very satisfying to watch how your efforts are making a difference in the real world. Unlike with traditional marketing, getting real numbers is very easy with digital marketing.
5: You will be the star of the party
When you are able to translate money and efforts to actual results, you are bound to become the favourite of your bosses and their clients. Suddenly, they will be roping you in for a digital perspective on important plans and decisions before carrying them out.
Now, let’s talk about our course
We will see each other only on weekends, for a period of 6 months.
In these 6 months, you will learn:
- Search Engine Optimization – SEO
- Search Engine Marketing – SEM
- Web Analytics
- Content Strategy
- Design Essentials
- Social Media Marketing
- Online Reputation Management
- Influencer Management
- AdSense, Affiliate Marketing & Blogging
- E-commerce Management
- Email Marketing
- Mobile Marketing
- Media Buying
You will also learn
- Client Briefing
- The Art of Pitching
- Client Oriented Strategy
- Campaign Creation for Client
- Reporting and Evaluation