Complete SWOT Analysis of Tyson – One Of The World’s Top Leading Food Producers

Products of Tyson

Tyson has been dealing in these areas for a while:

• Breaded Chicken
• Any’tizers® Snacks
• Grilled Chicken
• Meal Kits
• Fresh Chicken
• Frozen Chicken
• Meat and Cultured Meat

Competitors of Tyson

• Hormel Foods
• Bunge
• Conagra Brands
• Pilgrims Pride
• Golden State Foods

Now that we understand the company’s core business, let’s delve into the SWOT analysis of Tyson.

SWOT Analysis of Tyson

SWOT Analysis of Tyson can show how a well-established company uses its opportunities to ensure its growth. It can show how the company takes advantage of its strengths to use the opportunities while working on its weaknesses. SWOT Analysis of Tyson will also reveal its expansion plans.

To better understand the SWOT analysis of Tyson, refer to the infographic below:

Now first let’s begin with the strengths of the company from the SWOT analysis of Tyson.

Strengths of Tyson

An organization’s unique capabilities that give it an advantage in capturing more market share, attracting more customers, and maximizing profits are referred to as its strengths. Following are Tyson’s strengths:

• Distribution and Reach: Tyson has more than 123 food processing plants and ship bases that are backed up by a strong distribution network that ensures its animal-based products are easily accessible in a timely manner to a large number of customers.
• Dealer Community: The company is self-sufficient in some product areas and has strong relationships with its suppliers. The link between local sales organizations helps to develop the market ensuring a deep understanding of local customer and consumer needs.
• World’s Leading: Tyson is one of the largest producers of meat, chicken and beef in the world, especially in the United States where it has a strong presence with over 300 facilities spread across the US and abroad.
• Product Innovation: Automation of activities improved the consistency of Tyson Foods’ goods and allowed the company to scale up and down in response to market demand. Product innovation is a successful track record of developing new products.
• R&D: Tyson has its headquarters in Springdale, Arkansas where Tyson has created a 100,000 square foot Discovery Centre and employed around 300 employees in R&D to work on new products and better packaging. 
• Skilled Labor Force: Tyson has invested heavily in employee training of its 139,000+ employees, resulting in a large number of skilled and motivated employees.

Weaknesses of Tyson

Weaknesses are aspects of a business or brand that should be improved. Tyson’s major flaws are as follows:

• Limited Reach: One of the major limitations of Tyson is its reach. It is currently operating in limited countries. Majorly working in the metropolitan cities. It does not deliver to some of the major countries in the globe such as India & Russia and this becomes a weakness as the company is losing some of its potential customers.
• Costly R&D: Tyson has spent a lot of money to build its branches in different countries. For Tyson, CSR and corporate charity are not just words, but a tangible commitment to taking great social responsibility, even when it comes at a high financial cost. 
• Low Current Ratio: The company’s current ratio, which measures its ability to meet short-term financial obligations, is lower than the industry average. This could imply that the company will face liquidity issues in the future.

Opportunities for Tyson

Opportunities are potential areas of focus for a company to improve results, increase sales, and, ultimately, profit.

• Tap Into New Markets: Tyson Foods may be able to tap into new markets as a result of changing customer behaviour. It gives the company a wonderful chance to diversify into new product categories while also generating new revenue sources.
• Social Media Presence: Currently, Tyson social media presence is zero should be considered by the marketing team of Tyson because a presence on social media is vital in today’s marketing industry. Tyson can increase its market base by sharing seafood recipes or posting product pictures with attractive packaging to capture the attention of customers. If you are interested in the field, check out our social media marketing course to get started.
• Changing Lifestyles: Like the changing lifestyle and workload get even more increased for working professionals, people are more likely to consume ready to cook meals which saves their time. Tyson has an opportunity to tap and enter this gap where it can deliver food ingredients and recipes to customers.  
• Online Presence: As more and more people come online and spend most of their time over the internet, the ways to widen its e-commerce presence creates a great opportunity for Tyson to connect and serve more and more people which will ultimately increase its customer base.
• Acquisitions: Tyson is well known for its number of acquisitions which includes acquisitions of companies like IBP Inc., cheesesteak, American Protein etc. and many more. Continuing such acquisitions will be advantageous for Tyson to capture more market share.

Threats to Tyson

Threats are environmental factors that can be harmful to a company’s growth. The following are some of the threats to Tyson

• Currency Fluctuations: Tyson Foods’ profitability may be jeopardised by rising raw material costs. Because the company operates in a variety of nations, it is subject to currency swings, which are exacerbated by the turbulent political atmosphere in a number of markets throughout the world.
• Environmental Record: Tyson Foods has been involved in a number of controversies related to the environment, animal welfare, and the welfare of its own employees. Tyson Foods has been accountable for multiple examples of environmental damage. Tyson is the second-largest emitter of greenhouse gases in the global food industry. 
• Employee Work Right: Employees in Tyson are not treated well where Tyson doesn’t care about its employee’s wellness. Cases are recorded where numerous employees got injured at Tyson’s meatpacking plants. If such practices including environment, animal welfare, and the welfare of employees are continued will no longer take Tyson to face serious allegations or even closing of the brand by the country’s government.

This ends our complete SWOT analysis of Tyson. Let us conclude our learning below.