Extensive SWOT Analysis of Toyota Kirloskar Motor – A Major Automobile Manufacturer in India

The last time we discussed the SWOT Analysis of Audi, which is the world’s most luxurious car. This time, we’ll take a closer look at the SWOT Analysis of Toyota Kirloskar Motor.

With the motive of manufacturing and selling Toyota cars in India, Toyota Kirloskar  Motor(TKM) was established in 1997 in a joint venture between Toyota Motor Corporation and Kirloskar Group.

Because of its powerful marketing strategies, TKM has made incredible progress in its business. If you are looking for marketing strategies to fuel your business growth – check out our Free MasterClass on Digital Marketing 101 by the Founder of IIDE, Karan Shah. 

Does this intrigue you to know more about this company? In this blog, we have summarised Toyota Kirloskar Motor’s history and its internal-external factors which include its price strategy, positive & negative attributes, competitor analysis, etc. So let us dive into the TKM company’s overview.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.