Comprehensive SWOT Analysis of Royal Stag – An Iconic Indian Scotch Whiskey Brand

After exploring the Royal Stag’s royal advertising campaign last time, we are back with an in-depth and elaborated SWOT Analysis of Royal Stag.

Seagram’s Royal Stag is regarded as one of the world’s most popular Indian alcohol brands. It’s really popular among the upper-middle class aged 25-40 years. It is Pernod Richard’s best-selling brand by volume. Royal Stag mixture of grain spirits and imported Scotch malts. 

Hearing the words “Royal Stag” a slogan might pop up in your head, right?” It’s your life, make it large”, in a nation full of cricket enthusiasts and Bollywood lovers Royal Stag’s surrogate marketing techniques have truly been a benchmark.

Royal Stag’s marketing strategies helped the rise in the liquor industry and digital marketing strategies played a big role in the marketing strategies of Royal Stag. In response to current consumer trends and interests, marketing develops. If you want to learn more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. 

Before we dive into the SWOT Analysis of Royal Stag, let’s take a look at the company, its history, finances, products, and opponents.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.