Detailed SWOT Analysis of Marlboro – The Best-Selling Cigarette Brand In The World

In our previous article, we went through a complete SWOT analysis of Corona. In this study, we are going to go through the SWOT analysis of Marlboro.

One of the world’s best-selling cigarette names in the world – Marlboro is a brand that has a high reputation among smokers due to its unique and appealing advertising to the mass market. As the brand is vintage to the world of cigarettes, operating since 1924 and the pride of Great Marlborough Street, London. Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested. 

Another aspect that gave Marlboro a leading position today is its marketing campaigns. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah.

Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Marlboro gained its supremacy in the cigarette industry. So, let’s now dive in to know more about Marlboro before starting with the SWOT analysis of Marlboro.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.