Name: Comprehensive SWOT Analysis Of Kingfisher Plc - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Kingfisher Plc</span></h2><p><img fetchpriority="high" decoding="async" class="alignnone" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736880343714-91b0bddbf53a9fa28f1cc34af4b8b7a4.jpg" alt="SWOT Analysis of Kingfisher Plc | IIDE" width="504" height="336"></p><p><span style="font-weight: 400;">Kingfisher Plc is an international retail company dealing in home improvement products. It was established in the year 1982. It has its headquarters situated in London, England, UK.</span></p><p><span style="font-weight: 400;">It has over 1,400 international stores with over 80,000 employees working under it. It deals in home appliances, tools, home furnishings, hardware, and garden supplies &amp; plants.</span></p><p><span style="font-weight: 400;">Initially, it was founded as </span><span style="font-weight: 400;">Paternoster Stores Ltd, at that time it dealt with the buyout of the British Woolworths. Later it was named as Woolworth Holdings plc, and then it got its name Kingfisher Plc.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption>Quick Stats About Kingfisher Plc</caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">NA</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1982</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">London</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">77,000 (2020)</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">£2.6 Billion (2020)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">£12 Billion (2020)</td></tr><tr><th scope="row">Net profit</th><td data-label="Net profit">£592 Million (2020</td></tr></tbody></table></div><h3><span style="font-weight: 400;">Products of Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Kingfisher Plc has a large audience in the market thus to keep them attracted they provide them with different products. Following are some of the products that Kingfisher Plc provides:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Home appliances</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tools</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Home furnishings</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hardware</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Garden supplies</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Plants</span></li></ul><h3><span style="font-weight: 400;">Close Competitors of Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Kingfisher Plc is a widespread company in different countries thus it faces large competition in the market. Following are some of the competitors that Kingfisher Plc faces:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fiskars</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Travis Perkins</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Home Depot</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">B&amp;Q.</span></li></ul><p><span style="font-weight: 400;">Now that we got a brief about it as a company let us start with the SWOT Analysis of Kingfisher Plc.</span></p><h2><span style="font-weight: 400;">SWOT Analysis of Kingfisher Plc</span></h2><p><span style="font-weight: 400;">The SWOT of Kingfisher Plc discusses the strengths, weaknesses, opportunities, and threats of the company. This helps the company to its marketing in the business with the help of its strengths and opportunities. It also helps it to be prepared for weaknesses and threats.</span></p><p><span style="font-weight: 400;">Let us start its SWOT Analysis by first looking at the Strengths of Kingfisher Plc.</span></p><h3><span style="font-weight: 400;">Strengths of Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Strengths are the internal factors of Kingfisher Plc which help it retain its position in the market. Following are some of the Strengths of Kingfisher Plc:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Strong Free Cash Flow –</b><span style="font-weight: 400;"> It has strong free cash flows that help it to expand in the market by providing it the necessary resources.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Merger&amp;Acquisition –</b><span style="font-weight: 400;"> It was successful in merging and acquiring the businesses in the market. It has also successfully integrated a number of technology companies in the past few years to smoothen its operations and to build a reliable supply chain.</span></li><li style="font-weight: 400;" aria-level="1"><b>Good Returns on Capital Expenditure –</b><span style="font-weight: 400;"> It is relatively successful at the execution of new projects and also generates good returns on capital expenditure by building new revenue streams in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Strong dealer community – </b><span style="font-weight: 400;">Kingfisher Plc has built a culture among distributors &amp; dealers where the dealers not only promote the company’s products but also invest in training the sales team to explain to their customer how he/she can extract the maximum benefits out of their products.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Superb Performance in New Markets –</b><span style="font-weight: 400;"> Kingfisher Plc has built expertise at entering new markets and making them a success. The expansion into new markets has helped the organization to build new revenue streams and also diversify the economic cycle risk in the markets it operates in.&nbsp;</span></li></ul><h3><span style="font-weight: 400;">Weaknesses of Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Weaknesses are the factors that affect the growth of Kingfisher Plc in a negative manner. Following are some of the weaknesses of Kingfisher Plc:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Gap in products range – </b><span style="font-weight: 400;">There are gaps in the product range sold by the company. This lack of choices for its side can give its new competitor a foothold in the market.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Need more investment in new technologies – </b><span style="font-weight: 400;">It needs to release more cash flow into technology to integrate the processes across the board. As of now the investment in technologies is not at par with the vision of the company.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Days inventory is high compared to the competitors – </b><span style="font-weight: 400;">Making the company raise more capital to invest in the channel. This can impact its long-term growth.</span></li><li style="font-weight: 400;" aria-level="1"><b>Limited success outside core business –</b><span style="font-weight: 400;"> Even though it is one of the leading organizations in its industry it has faced many challenges in moving to other product segments with its present culture.&nbsp;</span></li></ul><h3><span style="font-weight: 400;">Opportunities for Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Opportunities are the factors that help Kingfisher grow in the market. Following are some of the Opportunities for Kingfisher Plc:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Untapped International Markets –</b><span style="font-weight: 400;"> there are still many countries that it can cater its products to. This will help Kingfisher Plc to grow its market share in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Untapped cargo market – </b><span style="font-weight: 400;">It can enter the cargo market to expand its business. This will bring new opportunities for the company to grow in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Expanding tourism business –</b><span style="font-weight: 400;"> it can expand in the tourism business as most tourists need similar services. These demands will help to improve its business.</span></li></ul><h3><span style="font-weight: 400;">Threats for Kingfisher Plc</span></h3><p><span style="font-weight: 400;">Threats are the external factors that affect the growth of Kingfisher Plc in the future. Following are some of the threats to Kingfisher Plc:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>New competitors – </b><span style="font-weight: 400;">Kingfisher Plc has not been able to tackle the challenges presented by the new entrants in the segment and has lost a small market share in the niche categories.</span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Economic slowdown – </b><span style="font-weight: 400;">if there is an economic shutdown in the future then it will affect the sales of Kingfisher Plc as most of its products need to be checked and bought physically.</span></li></ul><p><span style="font-weight: 400;">With this, we have reached the end of the SWOT Analysis of Kingfisher Plc. these analyses help the company to get an overview of its company and understand where it stands in the market.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">On the study of the SWOT Analysis Kingfisher Plc, we have known that it is one of the Largest Home Retail Compay in the world. It has a strong free cash flow and a strong dealer community. It can expand its business in the untapped international market and the cargo market. Even with such advantages in the market, it has some flaws that it needs to take care of.</span></p><p><span style="font-weight: 400;">It has gaps in its product range and it needs more investment in new technologies are some weaknesses of the company. Whereas, the new competitors and economic shutdown are some threats for the company. It can improve its market standards with the use of advanced digital marketing methods because most people nowadays are on social media and it is easy to find your target market online. Thus digital marketing is essential for every business. If you are anxious about learning and upskilling, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 3 Month Advanced Online Digital Marketing Course</span></a><span style="font-weight: 400;"> to know more.</span></p><p><span style="font-weight: 400;">If you would like to read such detailed analyses of companies, find more such insightful case studies on our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study in the comments section below.</span></p></div></div>

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Want to know the SWOT Analysis of Kingfisher Plc? Read on to know more about its Strengths, Weaknesses, Opportunities, and Threats - with Infographics.

Comprehensive SWOT Analysis Of Kingfisher Plc - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we did an extensive SWOT Analysis of America’s Leading Home Upscaling Retail</span><a href="https://iide.co/case-studies/swot-analysis-of-home-depot/"><span style="font-weight: 400;">, Home Depot</span></a><span style="font-weight: 400;">. Here we will be doing a Stepwise SWOT Analysis of Kingfisher Plc.</span></p><p><span style="font-weight: 400;">It is one of the </span><a href="https://www.datanyze.com/industries/home-improvement-hardware-retail" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Top 10 Home</span></a><span style="font-weight: 400;"> Improvement &amp; Hardware Retail companies. It was also the </span><a href="https://www.statista.com/statistics/257965/sales-of-the-leading-home-improvement-retail-companies-worldwide/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Leading home improvement</span></a><span style="font-weight: 400;"> retail company worldwide in 2020, by sales.</span></p><p><span style="font-weight: 400;">Kingfisher Plc has been able to gain such large success in the market with its unique marketing techniques. However, it can improve its adverting methods by implementing advanced digital marketing techniques in its business. As we can see around us that most people are using digital media, this is an advantage for businesses to find their target audience online and market them with ease using digital marketing. If you are curious about learning what digital marketing is and how to use it to your advantage – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Thus this makes us Anxious to know how Kingfisher Plc is successful in maintaining a prominent position in the market. To understand that we have given a Stepwise SWOT Analysis of Kingfisher Plc. But before we start with its SWOT Analysis let us learn about Kingfisher Plc as a Company, its Products, competitors, financials, and more.</span></p></div></div>

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<div class=raw-html-embed><h1>Comprehensive SWOT Analysis of Kingfisher PLC – One Of The Largest Home Retail Company</h1></div>

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Comprehensive SWOT Analysis of Kingfisher PLC – One Of The Largest Home Retail Company

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