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For a quick understanding of Khalti's position in Nepal's digital payment landscape, a SWOT analysis of Khalti is essential. It highlights their strengths, such as strong branding and user-friendly design, weaknesses, like internet dependency, while revealing key opportunities, such as rural expansion, and threats, like rising competition. This analysis offers a snapshot of the strategic factors, including the impact of their recent merger with IME Pay, that will shape Khalti's future success.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 2, 2025
2,869 views
Frequently Asked Questions
Khalti is a digital wallet and payment gateway in Nepal, offering services like mobile top-ups, bill payments, money transfers, and online ticketing.
The merger strengthens their market position, and allows them to better compete with eSewa, but also creates the need to combine the two companies efficiently.
They can expand their services into rural areas, form strategic partnerships, and promote financial inclusion.
The SWOT analysis of Khalti shows a strong brand with growth potential but also highlights challenges like internet dependency and increasing competition.
Their reliance on stable internet connectivity, security concerns, and competition from established players.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.