SWOT Analysis of Etsy: Unique Online Marketplace

Last time, we evaluated the SWOT analysis of Amazon. This time, we will examine the SWOT Analysis of Etsy in more detail.

Etsy is a leading online marketplace of unique and creative goods, founded in 2005 in New York. They have seen more than a century of technological progress, and they think the future looks just as exciting. Why? Because their products have always satisfied a need in people’s lives, they will never stop making them.

Etsy has also competed successfully in its marketing efforts in the past few years. With the growing popularity of online shopping, marketing is undergoing constant changes. If you would like to learn more about the most up-to-date marketing techniques, consider joining our Free Masterclass on Digital Marketing Basics by the CEO and Founder of IIDE, Karan Shah.

In this blog, we’ll learn about the detailed SWOT Analysis of Etsy and decode its success but before that let’s know more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 18, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.