SWOT Analysis of ENGIE: Leading Energy Utility in France

Last time we had a look at the detailed SWOT analysis of EDF, a French multinational electric utility company. This time we will dive deep into the SWOT analysis of ENGIE and its working.

ENGIE is a company that produces and markets fuels, natural gas and electricity. ENGIE was created in the year 2008 with an ambition to enable France to play a key role in the manufacturing of power, gas and energy.

ENGIE’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.

Before we begin further with the SWOT analysis of ENGIE, let us discuss the company, what products it has to offer, its financials and its competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]