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Union Bank of India’s marketing strategy focuses on customer-centric approaches, leveraging digital innovation, and strategic partnerships to enhance brand visibility and engagement. Discover their effective tactics and digital marketing strategies that drive growth in the competitive banking sector.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 6, 2024
As part of the marketing strategy of Union Bank of India, the company focuses on customer-centric approaches, digital innovation, and strategic partnerships to enhance brand visibility and engagement.
By implementing SEO, SMM, e-commerce strategies, and a user-friendly mobile app, the bank enhances its digital presence and customer engagement.
As part of the marketing strategy of Union Bank of India, the company optimises website content with relevant keywords to ensure high visibility in search results.
Keeping in line with the marketing strategy of Union Bank, the company engages with customers through informative posts, updates, and promotional offers on platforms like Facebook, Twitter, LinkedIn, and YouTube.
The bank has teamed up with Amitabh Bachchan, the acclaimed Bollywood actor, as a key element of Union Bank’s marketing strategy.
The objective behind Union Bank’s marketing campaign is to promote sustainable banking practices to attract eco-conscious customers.
State Bank of India, HDFC Bank, ICICI Bank, Punjab National Bank, and Bank of Baroda are top competitors of UBI. This competition can highly impact the marketing strategy of Union Bank of India.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.