Marketing Strategy of Zee Entertainment: Key Insights

In a previous article, we looked at the SWOT analysis of Zee Entertainment Enterprises, an Indian Media Conglomerate. In this blog, we’ll look through the marketing strategy of Zee Entertainment Enterprises.

The major goal is to help you understand Zee’s transformation from a dairy entertainment company to one of India’s most well-known and respected media companies

Marketing is an integral aspect of a company’s DNA that may make or break its success. Marketing has followed users globally into the digital sphere. If you’re interested in modern digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend. 

By the end of this blog, we will have a complete understanding of the marketing strategy of Zee Entertainment Enterprises. Let’s start with the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]