In a previous article, we looked at the SWOT analysis of Zee Entertainment Enterprises, an Indian Media Conglomerate. In this blog, we’ll look through the marketing strategy of Zee Entertainment Enterprises.
The major goal is to help you understand Zee’s transformation from a dairy entertainment company to one of India’s most well-known and respected media companies.
Marketing is an integral aspect of a company’s DNA that may make or break its success. Marketing has followed users globally into the digital sphere. If you’re interested in modern digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.
By the end of this blog, we will have a complete understanding of the marketing strategy of Zee Entertainment Enterprises. Let’s start with the company’s story, target audience, and digital presence.