Comprehensive Marketing Strategy Of Valero – With Detailed Overview

About Valero – Company Overview

Source – Wikipedia

The corporation, Valero Energy Corporation, produces ethanol and refines crude oil in addition to producing and selling petrochemical goods and transportation fuels. It operates petroleum refineries in Canada, the US, and the UK.

The company also owns and operates several transportation and logistics assets, including refined product pipelines, crude oil pipelines, tanks, terminals, truck rack bays, marine docks, rail cars and rail facilities that support the ethanol and refining operations. 

Apart from these, it also produces conventional and premium gasoline. The US, Canada, the UK, and other nations are the places where Valero operates. Valero is headquartered in San Antonio, Texas, the US. 

The 3 Guiding Principles of Valero are Reliable, Affordable, and Sustainable Fuels.

Quick Stats

Marketing Strategy of Valero –

Let’s begin the marketing strategy of Valero with its STP analysis.

Segmentation, Targeting and Positioning 

Segmentation – Valero segments its markets into companies and individuals seeking to meet their energy needs in the US, Canada, the UK, and Aruba.

Targeting – Valero targets the Industries looking to produce energy, consumers relying on gasoline and diesel for their cars and household needs.

Positioning – the biggest independent petroleum refiner in the world and a producer of renewable energy in North America.

Marketing campaigns

• Essential for Life Campaign 

A marketing campaign by Valero states that fossil fuels are “essential for life.” In the advertisement, a parent sees his small daughter succeed as she grows up utilizing things made from petroleum.

Social Media Marketing

• Instagram – 6K+ followers
• Facebook – 43K followers
• LinkedIn – 220K followers
• Twitter – 9K+ followers
• Youtube – 3.69K subscribers 

Valero has its maximum followers on LinkedIn. They usually post about the offers, discounts and some facts about Valero on their social media handles.

SEO Strategies 

Source – Ubersuggest 

As of SEO Standards, organic keywords less than 500 are bad, 1000+ are good and 10,000+ are amazing seen valero.com has 62K organic keywords which is amazing.

Another important factor in SEO is monthly traffic, above 20,000 monthly visits are amazing and Valero has 763K monthly visits which are impressive.

Influencer Marketing 

At present Valero is not using any kind of Influencer marketing. But they can explore this kind of marketing and use it for their benefit like their competitors. In this era of online marketing, influencers are a great way to convert your motive and messages to your customers.

E-Commerce Strategies

Valero has launched a new e-commerce site ‘Valero Esource’ for the convenience of their customers to buy the products. As Valero only serves an audience in North America this site is available and useful for that specific location.

Mobile Apps 

Valero has a mobile app ValeroPay+ which is available on Google Play Store. But as it does not serve in India this app is not available in India.

Valero launches many offers and discounts on payment with this app. ValeroPay+ has 3.5 ratings and 1L+ downloads on Google Play Store.

Content Marketing Strategies

As for content marketing, Valero shares multiple articles and press releases on its website through which they share more about its company, their motto and its vision to its audiences.

There are also some media pages like TalkMarkets and RoboMarkets that write blogs on Valero.

This brings us to the end of the article on the Marketing Strategy of Valero.

What’s Unique about the Marketing Strategy of Valero?

As seen in the article Valero needs to launch more campaigns that convey its message to the world i.e sustainability.

Further coming to their social media presence they have pretty good engagement on their social media handles. But they have low engagement on Instagram and Twitter they can work on that and increase their engagement on these platforms. 

As for SEO, Valero is doing great in that part. As seen Valero does not use any influencer Marketing, they can try and explore this marketing type as well. By selecting the right influencer they can reach out to their audience with their motive.

Valero launched a new e-commerce site which is a nice move. As to conclude Marketing Strategy of Valero is good enough.

By checking out all these types of marketing strategies used by Valero to stay in the market you would have noticed the importance of Digital Marketing. You can see how digital marketing helps the company to get noticed by their target audience. 

If you also want to learn such impressive digital marketing skills then MBA in Digital Marketing is the best way to start.

If you want to increase your knowledge by reading such amazing marketing strategies then IIDE Knowledge Portal has some amazing case studies like the marketing strategy of Valero. 

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