Profound Marketing Strategy of Union Pacific – with STP Analysis

In the previous article, we discussed the marketing strategy of RITES. In this article, we will discuss the marketing strategy of Union Pacific. 

We all are aware of the increasing craze of digital marketing around the globe. Everyone is becoming digitally addicted.

In this situation, to connect with the target audience it becomes important for companies to use digital marketing in their business. 

To get to know what digital marketing is and its variants in it, do watch IIDE’s Free Masterclass.

Now let’s get into the Marketing strategy of Union Pacific. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 6, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]