Complete Marketing Strategy of TheMathCompany – With STP Analysis

Updated on: Sep 1, 2022
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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In a recent article, we learned about the SWOT analysis of Sherwin-Williams. In this blog, we are going to get a detailed analysis of the marketing strategy of TheMathCompany – A data analytics and data engineering firm. At the end of the blog, you will have a deep understanding of the company as well as its marketing strategies. 

In this present world, we have become so much digitised that without showing your product and advertising it, people do not consider it valuable and worth noting.

The objectives are to get insight and learn about the company and how it is performing in the present time and also to know the shortfalls.

The goal is to provide you with a behind-the-scenes glimpse at Sherwin Williams’ development from a $2,000 partnership with Ohio’s Truman Dunham Firm to the second-largest paint company in the world and the biggest in the US.

Every business needs marketing, and as the world has become more digital, marketing has evolved as well. Check out Karan Shah, the CEO and founder of IIDE Free Masterclass on Digital Marketing 101, if you’re interested in learning more about digital marketing.

In this blog, we are going to learn the detailed marketing strategy of TheMathCompany and by the end of the blog, you will have a clear idea about the marketing strategies used by TheMathCompany. Let’s begin with the company’s overview, the targeted audience, and its digital presence.

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TheMathCompany – Overview 

TheMathCompany is a modern and hybrid consulting firm that builds custom AI applications for various enterprises. They have a well-rounded consulting model that addresses pressing gaps in conventional analytics service providers and off-the-shelf product models, including the lack of speed, reusability, and customization.  

The proprietary AI master engine, Co.dx, helps them to develop various custom AI applications contextualised to the business landscape, solving challenges ranging from data extraction and feature engineering to algorithm development and performance monitoring- at scale and speed. Co.dx hosts hundreds of analytics learnings from problem statements across the CPG, Retail, Insurance, Technology, Aviation, Healthcare, Banking, and many other industries, in the form of readily available and self-learning blueprints.

Quick Stats on TheMathCompany
CEO Sayandeb Banarjee
CMO Pushpalata Nanda
Area Served All over world
Industry Data analytics and data engineering firm
Market Share/ Revenue 143.1 Million
Vision To be an organization that solves the most number of problems, in the most impactful manner.
Tagline N/A


Marketing Strategy of TheMathCompany

Now let’s learn something about the marketing strategy of TheMathCompany. And how it carries the marketing campaign etc.

Segmentation, Targeting, and Positioning


TheMathCompany segments its customers into people, various business companies, and enterprises.


TheMathCompanyis data analytics and data engineering target audience are the companies and enterprises. It does not deal with people directly most of the time but helps the companies in their businesses through various AI and retail chain customer behaviour. 


TheMathCompany Pvt. ld. is one of the best leading and known Data analytics and engineering firms and has become a global company and has its headquarter in many countries and was established in 2016 but grew very fast to become a global company.

Market Campaign 

Themathcompany does not have a great online presence and they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their campaign although they conducted some virtual meets. The marketing campaign of the company is very limited.  As an AI company, they do not need to market their product much because the target audience that they have does not need such types of things.                        

Marketing Strategy Of TheMathCompany - TheMathCompany promotion Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - TheMathCompany promotion

TheMathCompany can use the same marketing techniques as its competitors are using. The marketing campaign they should follow from their competitors is advertising on television, advertising various advertisements in newspapers and magazines, launching a short corporate film, and other marketing ideas.

TheMathCompany also posts multiple questions that a common person has in their mind and also answers them in the best possible way so that even a non-specialist can understand the need for data analytics. 

Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - TheMathCompany Campaign 2

Besides this its social media platform, does not use to promote only its self-interest but also to help raise awareness among the masses. With its huge fan following on social media it could really help in influencing the masses. They also make people know about your product or the things that you want them to know without paying anything. 

Recently it posted about the LGBTQ community and many other awareness posts are shared by it.

Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - TheMathCompany Campaign 3

Social Media Marketing

Social Media Marketing is also one of the very effective ways to showcase your work and it can also be used to advertise the product besides raising awareness about our advertisement.

TheMathCompany is also active on social media like Instagram, LinkedIn and Facebook, and Twitter. It has a higher number of followers on LinkedIn than on Facebook and Instagram. They promote their products, campaigns, and future plans.  They have a very well-established presence on Linkedin but on other social media platforms, the presence is not very encouraging.

Linkedin: 63.5k+ followers
Facebook: 1500k+ followers
Instagram: 1000+ followers
Twitter: 300+ followers.

SEO Strategies

Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - SEO

As per the Search Engine Optimisation ranking, it is generally believed that the Number of Keywords below 500 is bad, and above 1000 is good. As we can see that TheMathCompany has 185 organic keywords and it is considered to be really bad. That means the digital marketing of TheMathCompany is bad and it really needs to work on it in various ways. There is a lot of improvement in this part.

The traffic of TheMathCompany per month is around 7k which is good. 

Influencer Marketing 

TheMathCompany does not have any marketing influencers. Influencer Marketing is used by a company when they have an ambassador of their own to promote their products or the things that they sell. This is also one of the effective ways. They help in increasing the audience and are very effective and sought-after ways for popularising things and even companies also.

TheMathCompany has no such influencer for its marketing strategy, as they are not dependent on external agencies for marketing its products. Instead, they mainly are relying on their way of traditional marketing platforms. The need for this type of marketing is mostly when you are aiming at the common man but TheMathCompany’s target audience is not the common person but a specific number of industries.

E-commerce Strategies

Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - ecom

TheMathcompany has heavily assessed the covid situation and has formed some solutions to the behavioural patterns of the consumers. It feels that AI can really help to tackle many situations and can also help in retail marketing.

The strategy the company follows depends upon the situation and they normally deal with other companies in helping with AI and data analytics.

They also have an e-commerce platform which is a plus point for them.

Mobile Apps

TheMathCompany has not developed many mobile apps on their own, as they had not felt any need for them. They largely target the customers for marketing through online means. The mobile app for this company will be of no use because the audience that they target is limited and also the app will not help them in the business. The need for a Mobile app for the company is not required 

Content Marketing Strategies

Marketing Strategy Of TheMathCompany - Marketing Strategy Of TheMathCompany - Content Marketing Strategies

Content Marketing is a marketing strategy that can be used to engage, and secure an audience by creating and sharing relevant videos, articles, podcasts, and other media. This strategy mainly establishes expertise, promotes brand knowledge, and keeps your business at the top of your mind when it’s time to buy what you sell.

TheMathCompany focuses on other content strategies like conferences and exhibitions since they direct their content to other businesses and not directly to the public. They are excellent in blog writing for awareness of their company. TheMathCompany social media content strategy is very strong especially since they are very active on LinkedIn.They do not have many followers on other media platforms but they are still active on all other such places.

This ends with an elaborative marketing strategy of TheMathCompany. Let us conclude our learning below from the marketing strategy of TheMathCompany.

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Conclusion – What is unique about TheMathCompany marketing?

TheMathCompany empowers individuals with expert intelligence, solving complex business problems through simple human-centric, and scalable solutions at speed. Their expert intelligence and actionable insights augment decision-making, enabling individuals to tap into the right opportunities at the right time. They do this by combining the expertise drawn from our people and our capabilities, powered by our AI accelerators and proprietary assets.

The company always keeps their consumers engaged by introducing occasional marketing campaigns and also has a strong digital presence on its website and various social media platforms. 

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of TheMathCompany has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of TheMathCompany check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of TheMathCompany, and do share your thoughts on this case study marketing strategy of TheMathCompany in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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