Comprehensive Marketing Strategy Of Telus – A Detailed Analysis

Marketing Strategy of Telus

Segmentation, Targeting, and  Positioning 

Segmentation

Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.

Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.

Targeting

Telus is Canada’s digital enabler of telecommunications services.

Telus targets landline and fixed infrastructure, mobile and data services users, Telus broadband plans users, and landline packages Telus users, Telus mobile, these are all the products the Telus launched and also they target the Telus other services like Fixed-line internet, mobile internet, fixed-line, and mobile telephony, IP television uses always. 

Other than the Mobile telephone, Landline telephone, communication through fibre optics, digital television and IT services.  British Telecommunication has also ventured into the business of consultancy and business solutions in order to capture different markets. 

Positioning

It is a leading telecommunication provider in Canada. It is Canada’s largest telecommunications company, providing Mobile phones, TV, high-speed and wireless Internet, and residential Home phone services.

Market Position: Telus has a dominant market position being the leading network provider in Canada. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.

Marketing Campaigns

#SmartSocial

TELUS Wise missions are intended to teach and enable Canadians to remain safe on the web. Created in an organization with the Canadian Association of Chiefs of Police, Smart Social is planned to assist youth with remaining safe on the web and being smart in virtual entertainment.

#TELUS Wise online basics

Find out about all that from associating with the web to video talking in this video series.

#HowWouldUFeel

You might be feeling better to discover that quantifiers take and send sexts (bare or semi-naked photographs) than you might suspect. Notwithstanding, close to half of youth who have sent a sext say that the beneficiary then imparted that picture to others. Made in an organization with MediaSmarts, this mission means to end the way of life of sending personal pictures of others.

#EndBullying

Digital Safety Tips with The Next Step: Mean Comments

Did you know cyberbullying influences 1,000,000 children consistently in Canada? This mission assists drive with changing with the TELUS Wise Digital Pledge while raising assets for #EndBullying programs across Canada. Telus partnered with Degrassi, Backstage and Next Step for digital safety advice.

Social Media Marketing

The company has been found on all Websites 

Facebook: 19k
Instagram: 84.4k followers
LinkedIn: 222k followers
Twitter: 63k Followers

TELUS is present on these social media platforms where it promotes ventures and advertisements so that people could be aware on Instagram, Twitter, Youtube and Facebook.

Most followers are there on LinkedIn. However, this does not signify a different strategy, but rather just the time spent on a particular platform. 

Telus has a very well-organised posting routine which makes sure that each Social media platform gets equal attention. 

Telus has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.                                               

SEO Strategies

The keywords search of SEO strategy is good for Telus it has high 

According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.telus.com/ has 483,476+ organic keywords, which itself is considered excellent. That means Telus’s digital marketing strategies are gaining a lot of traction and are working well.

Furthermore, the monthly traffic is approximately 4M+, which is an excellent figure. As a result, Telus has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.

Influencer Marketing

The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.

Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.

Telus has not been associated with involvement with influencers. It doesn’t use influencer marketing.

Ecommerce Strategies

In the eCommerce strategies, the brand called Telus has an online platform for customers to explore Telus offerings and products that they can buy online. They have their own website and The Telus company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.

Content Marketing Strategies 

Their content marketing strategies talk about – 

Telus Tv
Telus Wifi
Internet
Telus Mobile
Web Series promotions
Telus On Demand 

When it comes to marketing strategies. Telus keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing. 

A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.  

Telus also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.

This ends with an elaborative marketing strategy of Telus. Let us conclude our learning below from the marketing strategy of Telus.

Conclusion – What’s Unique in Telus Marketing?

One of the industry’s top providers of ICT solutions and services, Telus Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Telus has given you a good insight into the company’s marketing strategies.

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