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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Tata Chemicals –</strong></h2><p><img decoding="async" class="aligncenter wp-image-367962 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877338042-e94d08f7476bd7be6a60750591b655e9.webp" alt="marketing strategy of tata chemicals -tata chemicals logo" width="401" height="36"></p><p style="text-align: center;"><strong>Source – Wikipedia</strong></p><p><span style="font-weight: 400;">Tata Chemicals Limited is an Indian global company with interests in chemicals, crop protection and speciality chemistry products headquartered in Mumbai, India. The company is one of the largest chemical companies in India with operations in India, Europe, North America and Africa. Tata Chemicals is a subsidiary of the Tata Group conglomerate. Tata Chemicals has a publicly listed subsidiary called Rallis India.</span></p><p><span style="font-weight: 400;">Tata Chemicals is the second-largest soda ash production capacity plant in India. This was the second soda ash plant built in India by Kapilram Vakil (Grandson of late Indian justice Nanabhai Haridas) that started operating in the year 1944. The township Mithapur derives its name from “Mitha” which means salt in the Gujarati language.</span></p><p><span style="font-weight: 400;">Since 2006 Tata Chemicals has owned Brunner Mond, a United Kingdom-based chemical company with operations in Magadi (Kenya) and General Chemicals, in the United States of America.</span></p><p><span style="font-weight: 400;">On 27 March 2008, Tata Chemicals Ltd acquired 100 per cent. With all these acquisitions, the combined capacity of production has increased to around 5.17 million tons of soda ash.</span></p><p><span style="font-weight: 400;">In April 2010, Tata Chemicals acquired a 25% stake in an ammonia-urea fertilizer complex in Gabon for US$290 million. The first phase of the plant will have a fully operational capacity of 2.2 billion tons of ammonia and 3.85 billion tons of urea per day.</span></p><p><span style="font-weight: 400;">In 2019, Tata Group transferred Tata Chemicals’ branded food business to Tata Global Beverages (now Tata Consumer Products), in an all-shares deal.</span></p><p><span style="font-weight: 400;">In 2016, Tata Chemicals sold its urea business to Pune-based Yara India, part of the Norwegian chemical company, Yara International.</span></p><p><span style="font-weight: 400;">In 2022, Tata Chemicals, through its subsidiary, Tata Chemicals Europe, set up the UK’s first industrial-scale carbon capture and usage plant. The plant can capture 40,000 tonnes of carbon dioxide per annum.</span></p><p><b>Quick Stats –</b></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Ramakrishnan Mukundan</td></tr><tr><td>CMO</td><td>–</td></tr><tr><td>Area Served</td><td>India, Europe, North America and Africa.</td></tr><tr><td>Industry</td><td>Chemicals</td></tr><tr><td>Market Revenue</td><td>₹106.7 billion (2020)</td></tr><tr><td>Vision</td><td>To be a leading sustainable Chemistry Solutions Company serving customers based on innovative, science-led differentiated products and solutions</td></tr><tr><td>Tagline</td><td>Serving society through science.</td></tr></tbody></table></div><h2><b>Marketing Strategy of Tata Chemicals –</b></h2><p><span style="font-weight: 400;">The marketing strategy of Tata Chemicals analyses the brand with the marketing mix framework which covers the STP Analysis, Campaigns, SEO Strategy and much more.</span></p><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">Tata Chemicals is one of the leading chemical companies in India. Tata Chemicals’ business can be divided into 4 segments and accordingly, the products are categorized as the following:</span></p><ul><li><span style="font-weight: 400;">Consumer products -Tata salt brand comes under this segment. Tata salt is the market leader in the iodized salt segment in India with more than 600 million people consuming it every day</span></li><li><span style="font-weight: 400;">&nbsp;Industry Chemicals: Tata Chemicals is the second-largest producer of Soda ash in the world. Tata chemicals produce industry essentials like caustic soda, liquis chlorine, gypsum etc which are required by diverse industries such as glass, textile, food, mining, chemical processing etc</span></li><li><span style="font-weight: 400;">Agri Solution: Tata Chemicals produces essential farming products such as fertilizers, pesticides, improved seeds, and special nutrients to enhance crop productivity. Tata chemicals also run the Tata Kisan Sansar network to provide special information to farmers to improve agricultural practices</span></li><li><span style="font-weight: 400;">Nutritional Solution: Tata chemicals under its Essentials brand offers nutritional solutions to modern customers. Tata chemical’s flagship product ‘Gossence’ is helpful in growing good bacteria to improve health.</span></li></ul><p><span style="font-weight: 400;">This company targets almost every age group as it has various products</span><span style="font-weight: 400;"> From salts to crop protection etc.</span></p><p>Tata Chemicals is positioned currently as the third-largest producer of soda ash in the world.</p><h3><b>Marketing campaigns</b></h3><ul><li aria-level="1"><b>Save the whale shark</b></li></ul><p><b><img fetchpriority="high" decoding="async" class="aligncenter wp-image-367964 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877338807-4757c626aa967e54e61ddaf24df85a77.webp" alt="marketing strategy of tata chemicals - marketing campaign" width="338" height="335" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-717.pngw3.webp 338w, https://iide.co/wp-content/uploads/2023/01/Screenshot-717-300x297.png 300w, https://iide.co/wp-content/uploads/2023/01/Screenshot-717-150x149.png 150w, https://iide.co/wp-content/uploads/2023/01/Screenshot-717-96x96.png 96w" sizes="(max-width: 338px) 100vw, 338px"></b></p><p><span style="font-weight: 400;">Tata Chemicals and the people of the regional area around Mithapur get together to commend the presence of the gentle giant on International Whale Shark Day.</span></p><p><span style="font-weight: 400;">In its persevering efforts to save this threatened species, Tata Chemicals effectively facilitated an event “Save the Whale Shark campaign” which included different activities and commitments with nearby fishermen, students, heads of the villages, and the local area. The stakeholders showed dynamic involvement in bringing issues to light with regard to Whale Sharks and the meaning of their life in our environment.</span></p><p><span style="font-weight: 400;">“At Tata Chemicals, the celebration of the “Global Whale-Shark Day” is an update about the protection of biodiversity and its importance, which is critical to our survival and accomplishing long-term viable goals.</span></p><p><span style="font-weight: 400;">“Saving of the Whale Shark is one of our noticeable biodiversity preservations drives which have borne organic products throughout the long term and, we offer our thanks to our partners whose commitment has significantly put forth this attempt a triumph.</span></p><ul><li aria-level="1"><b>‘Maine Desh Ka Namak Khaya Hai’ campaign</b></li></ul><p><span style="font-weight: 400;">Tata Salt, a pioneer in the Indian branded salt market launched a new campaign titled ‘Maine Desh Ka Namak Khaya Hai’ that featured the story of five-time world boxing champion, and Olympic winner, MC Mary Kom. For over a decade, Tata Salt has lived up to its image of being the ‘Desh ka Namak’ by depicting its faith in the people of the country through everyday acts of honesty, loyalty and integrity which are the core values of the brand. The latest campaign carries the brand’s philosophy forward and celebrates contemporary icons that go beyond their success and give back to the country in their areas of work. One such individual is MC Mary Kom</span><b>.</b></p><ul><li aria-level="1"><b>Tata Namak…Chutki ki chamak</b></li></ul><p><img decoding="async" class="aligncenter wp-image-367963 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877339494-a604dd945db9722ac676789c9a8df673.webp" alt="marketing strategy of tata chemicals - marketing campaign" width="398" height="231" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-718.pngw3.webp 463w, https://iide.co/wp-content/uploads/2023/01/Screenshot-718-300x174.png 300w, https://iide.co/wp-content/uploads/2023/01/Screenshot-718-150x87.png 150w" sizes="(max-width: 398px) 100vw, 398px"></p><p><span style="font-weight: 400;">Tata Salt, the country’s most trusted food brand, today unveiled an all-new pack design and advertising campaign. Taking the positioning platform of ‘absolute vitality’, the new Chutki ki chamak campaign showcases the key elements of the product, with a special emphasis on the health and vitality benefits. The new advertising campaign will air across television, radio and cinema. The new TV commercial will be aired in 10 languages, namely Hindi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Tamil, Telegu, Oriya and Assamese.</span></p><p><span style="font-weight: 400;">The new pack design captures the new positioning of Tata Salt while highlighting the key attributes of the product. Today, every pack of Tata Salt delivers:</span></p><p><span style="font-weight: 400;">Absolute vitality — with an adequate quantity of iodine more</span><span style="font-weight: 400;">&nbsp;saltiness</span></p><p><span style="font-weight: 400;">Zero bacteria — due to the vacuum evaporation process</span></p><h3><b>Social Media Marketing</b></h3><p><span style="font-weight: 400;">TATA Chemicals is very active on social media. One can find it on various platforms including Facebook, Instagram, youtube etc.</span></p><ul><li><span style="font-weight: 400;">Youtube channel: 725&nbsp;</span></li><li><span style="font-weight: 400;">Facebook: 80K+</span></li><li><span style="font-weight: 400;">LinkedIn: 186K</span></li><li><span style="font-weight: 400;">Twitter: 31.9K</span></li></ul><p><span style="font-weight: 400;">They post all kinds of content from promotions to the launch of new products on their social media handles.</span></p><h3><b>SEO Strategies&nbsp;</b></h3><p><img decoding="async" class="aligncenter wp-image-367965 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736877340126-059c7b32775ac66f07ec172f10f36752.webp" alt="marketing strategy of tata chemicals - ubersuggest seo screenshot" width="394" height="486"></p><p style="text-align: center;"><strong>Source – UberSuggest</strong></p><p><span style="font-weight: 400;">Having fewer than 500 keywords is terrible, having more than 1000 keywords are good, and having more than 10,000 keywords would be great, according to SEO rankings. It is clear that Tata Chemicals has 14K organic keywords, which is impressive. Once more, this is amazing; the monthly traffic is over 37K. Tata Chemicals is on the right road and will continue to grow in this market because of the tremendous effort that went into the SERP results that produced this result.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">It has collaborated with MARY KOM in the campaign </span><b>‘MAINE DESH KA NAMAK KHAYA HAI’</b></p><p><span style="font-weight: 400;">Tata Chemicals has hired some famous celebrities like Sanjeev Kapoor to endorse the I Shakti pulses brand. Tata chemicals emotional promotional campaign ‘ Tata namak: Desh ka namak’ is the most popular campaign. Tata salt also came up with a promotional strategy of branding plates during the Kumbh mela of 2016.</span></p><h3><b>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">Tata Group had acquired a majority stake in online grocery seller BigBasket for an undisclosed sum of money.</span></p><p><span style="font-weight: 400;">The development of the electric vehicles sector, combined with an increase in the use of cell phones and laptops, is increasing the volume of lithium-ion batteries ending up in a landfill. It is, in turn, leading to toxicity of leached metals in the environment.</span></p><h3><b>Mobile Apps</b></h3><p><span style="font-weight: 400;">TCL has its own mobile app known as ChemConnect. It is about Applications for Distributors, Channel customers, Global Customers and Key customers. </span><span style="font-weight: 400;">It is available on both android and IOS.</span></p><h3><b>Content Marketing Strategies</b></h3><p>Apart from social media, they have a solid content marketing strategy. They publish various pieces of content on their website.</p><ul><li><span style="font-weight: 400;">TCL Tube – Observe Tata Chemicals at work. View our videos, clips, and TV commercials to learn more about our world.</span></li><li><span style="font-weight: 400;">Interviews</span></li><li><span style="font-weight: 400;">Articles</span></li><li><span style="font-weight: 400;">Social media</span></li><li><span style="font-weight: 400;">Media reports</span></li><li><span style="font-weight: 400;">Events</span></li><li><span style="font-weight: 400;">Media kit</span></li><li><span style="font-weight: 400;">Press releases</span></li></ul><p>This ends the marketing strategy of Tata Chemicals. Let’s proceed to the conclusion and summarise the facts of the study.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing Strategy of Tata Chemicals?</strong></h2><p><span style="font-weight: 400;">The company is doing very well when it comes to marketing strategies. It follows a very positive approach by which it is easily able to beat its competition.</span></p><p><span style="font-weight: 400;">The company is very active when it comes to social campaigns and it has led many successful campaigns until now. This shows that companies care not only about their products but also about nature and other people. Through their marketing strategies, TATA SALT has become their USP and only that product comes to our mind when we talk about salt. This shows how well-executed their marketing is.&nbsp;</span></p><p><span style="font-weight: 400;">Reputation is crucial for a well-known organisation. The success of a company’s branding efforts depends on its campaign methods. With the help of digital marketing, successful campaigns may be created with the ability to quickly fix any errors.</span></p><p><span style="font-weight: 400;">Given its growing importance, it is imperative to learn about the developing sector of digital marketing. If you want to find out more and improve your skills, look into IIDE’s<a href="https://iide.co/online-digital-marketing-course/"> 4-Month Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">11-Month Digital Marketing Course.</a></span></p><p><span style="font-weight: 400;">We trust that our article about the marketing strategy of Tata Chemicals has given you insightful knowledge. If you prefer such in-depth analysis of firms like the marketing strategy of Tata Chemicals, check out our <a href="https://iide.co/case-studies/">IIDE Knowledge portal</a> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">We appreciate your reading and urge you to share your thoughts on this case study on the marketing strategy of Tata Chemicals in the comments section below.</span></p></div></div>

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In this blog we have given detailed information on the marketing strategy of Tata Chemicals including STPs, marketing campaigns & more.

Exclusive Marketing Strategy Of Tata Chemicals - 2025 - IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We recently discussed the marketing approach of <a href="https://iide.co/case-studies/marketing-strategy-of-bayer-cropscience/">Bayer CropScience</a> in an article. We will go into more detail about the <strong>marketing strategy of Tata Chemicals</strong> in this piece.</span></p><p><span style="font-weight: 400;">The goal is to discover and develop an understanding of the marketing strategy of Tata Chemicals and how it came to be recognised as a reliable brand globally.</span></p><p><span style="font-weight: 400;">As you can see, marketing is the foundation of every business, and the entire world is now online. If you’re interested in learning more about marketing, look up Karan Shah, the CEO and instigator of IIDE’s <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">Free Masterclass on Digital Marketing.</a></span></p><p><span style="font-weight: 400;">We will know everything there is to know about the marketing strategy of Tata Chemicals by the time this article is over. The company’s history, target market, and online presence will be discussed first.</span></p></div></div>

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Exclusive Marketing Strategy of Tata Chemicals – With Campaigns

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