Detailed Marketing Strategy of Suning- With Overview & STP Analysis

In the last case study, we studied the Marketing Strategy of  Amazon in depth because it is one of the largest online retailers in the world.

We will now dig deeper into the marketing strategy of Suning – the third-largest Chinese e-commerce site that offers a variety of gadgets and household appliances. Additionally, it appeared on the Fortune Global 500 list at position 328th.

The aim is to understand the marketing activities of an enormous retailer that shares its space with rivals such as Amazon, Alibaba and eBay. Suning is among the top three B2C businesses in China that sell online.

 Among the operational categories, are physical goods such as household appliances, 3C products, books, general merchandise, household essentials, cosmetics, and infant care items. Content products and service goods are also included, with a total SKU count reaching 3 million.

Marketing has migrated to the digital sphere along with users from all over the world. If you’re interested in modern digital marketing, check out the Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE. 

We will be analysing the complete marketing strategy of Suning by understanding its segmentation, targeting and positioning.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 23, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.