Marketing Strategy of Sun TV Network: Detailed Overview

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of Sun Tv Network, an Indian media organization. 

The objective is to learn and gain insights into Sun Tv Network and how it became Tamil Nadu’s leading Tv network. The main objective of the company is, through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition. 

Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.

This blog goes over the marketing strategy of Sun Tv Network. Before we begin with the marketing strategy of Sun Tv Network, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]