Marketing Strategy of Sun TV Network: Detailed Overview

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of Sun Tv Network, an Indian media organization. 

The objective is to learn and gain insights into Sun Tv Network and how it became Tamil Nadu’s leading Tv network. The main objective of the company is, through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition. 

Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must.

This blog goes over the marketing strategy of Sun Tv Network. Before we begin with the marketing strategy of Sun Tv Network, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.