Name: Elaborated Marketing Strategy Of SFR - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About SFR&nbsp; – Overview&nbsp;</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-263614 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876905290-a19264d21efb9e2fb09a5b9f95086f69.webp" alt="Marketing Strategy of SFR - SFR Telecom Store" width="391" height="264"></p><p><span style="font-weight: 400;">SFR is a French mobile communication company that gives services within the overseas department of France, the Caribbean Islands of Martinique, Guadeloupe and Guyane. It deals with fixed-line internet, mobile internet, fixed-line and mobile telephony.</span></p><p><span style="font-weight: 400;">SFR was founded as a company in 1987 with the purpose of its parent company CGE to start out offering a 1G mobile phone service. SFR also became the second French mobile network operator to launch 2G GSM services on 15 November 1992.</span></p><p><span style="font-weight: 400;">Other than the overseas department, SFR provides cable operating services in Belgium and MVNO in some communes of the Brussels Region and some regions of Luxembourg. SFR customers are 21.9 million in metropolitan cities and 6.35 million households customers are enjoying SFR’s high-speed internet access.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on SFR</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CEO</th><td style="height: 23px; width: 871px;" data-label="CEO">Alain Weill</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CMO</th><td style="height: 23px; width: 871px;" data-label="CMO">Vincent Poulbere</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Area Served</th><td style="height: 23px; width: 871px;" data-label="Area Served">France, Reunion, Mayotte, Guadeloupe, Martinique</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Industry</th><td style="height: 23px; width: 871px;" data-label="Industry">Telecommunications</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871px;" data-label="Market Share/ Revenue">€ 10.797 Billion</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Vision</th><td style="height: 47px; width: 871px;" data-label="Vision">To become the best telecommunications company</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Tagline</th><td style="height: 23px; width: 871px;" data-label="Tagline">Pour Vous, SFR change</td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of SFR&nbsp;&nbsp;</b></h2><p><span style="font-weight: 400;">“SFR’s job is to be visible on all of these platforms and to give real-time information so that SFR stores stand out during searches.”</span></p><p><span style="font-weight: 400;">The company is planning to launch a new strategy: SFR was the launch of a project to improve its SEO strategy, etc.&nbsp;</span></p><h3><b>Segmentation, Targeting, and&nbsp; Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.</span></p><p><span style="font-weight: 400;">Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">The SFR targets mobile phone users, the Box de SFR users, and Home by SFR users, these are all the products the SFR launched and also they target the SFR other services like </span><span style="font-weight: 400;">Fixed-line internet, mobile internet,&nbsp;fixed-line, and&nbsp;mobile telephony,&nbsp;IP television uses always&nbsp;</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">It has an eleventh position in the world. </span><span style="font-weight: 400;">Market Position: SFR has a dominant market position being the first 1G mobile phone provider in France’s metropolitan and overseas departments. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.</span></p><h3><b>Marketing Campaigns</b></h3><ul><li aria-level="1"><b>SFR’s new strategy will be announced with&nbsp;&nbsp;360-degree marketing.</b>&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</li></ul><p><img decoding="async" class="wp-image-323319 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876906086-66675c13e1fef53c36be1438068ab819.webp" alt="Marketing Strategy of SFR - Campaign 1" width="430" height="239" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/1_11zon-7.jpgw3.webp 480w, https://iide.co/wp-content/uploads/2022/08/1_11zon-7-300x167.jpg 300w, https://iide.co/wp-content/uploads/2022/08/1_11zon-7-150x83.jpg 150w" sizes="(max-width: 430px) 100vw, 430px"></p><p><span style="font-weight: 400;">A 45-second and a 30-second commercial was shown on television. A&nbsp; 2-minute long version was broadcast digital and on some television screens. </span><span style="font-weight: 400;">SFR will also be broadcasting on the radio.&nbsp;</span></p><p><span style="font-weight: 400;">The purpose of this campaign is to communicate SFR’s new marketing strategy. Yes, the campaign was successful. 2018 is a sign of great change for the operator SFR. The brand made a big splash by bringing together four celebrities for the same commercial.</span></p><ul><li aria-level="1"><b>SFR | Into the minds</b></li></ul><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-323321 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876906722-4c3c273629725533b4178afeca79fe23.webp" alt="Marketing Strategy of SFR - Campaign 2" width="252" height="412" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/3_11zon-7.jpgw3.webp 252w, https://iide.co/wp-content/uploads/2022/08/3_11zon-7-183x300.jpg 183w, https://iide.co/wp-content/uploads/2022/08/3_11zon-7-150x245.jpg 150w" sizes="(max-width: 252px) 100vw, 252px">&nbsp;</span></p><p><span style="font-weight: 400;">The purpose of this is to SFR simply proposes in this ad that Free’s customers switch to SFR without additional costs. No, the advertisement was aggressive to the people – “Such an aggressive action, aired so publicly in the news, is a rare example of fierce rivalry in a mature business,” people commented.</span></p><ul><li aria-level="1"><b>SFR | running club sponsor</b></li></ul><p><b><img decoding="async" class="wp-image-323322 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876907340-abb24967a03f44c08dae370aaa3c430c.webp" alt="Marketing Strategy of SFR - Campaign 3" width="437" height="222" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/4_11zon-4.jpgw3.webp 437w, https://iide.co/wp-content/uploads/2022/08/4_11zon-4-300x152.jpg 300w, https://iide.co/wp-content/uploads/2022/08/4_11zon-4-150x76.jpg 150w" sizes="(max-width: 437px) 100vw, 437px"></b></p><p><span style="font-weight: 400;">Through SFR, Altice France is a key player in telecoms, serving 22 million customers. Equipped with the first fibre optic network (FTTB/FTTH), with 12.6 million eligible sockets, SFR also covers nearly 99% of the population in 4G.<br></span></p><h3><b>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">The company has been found on all Websites&nbsp;</span></p><p><span style="font-weight: 400;">Facebook: (132029) likes&nbsp;<br></span><span style="font-weight: 400;">Instagram: 73.1k followers<br></span><span style="font-weight: 400;">Youtube: 39.1 k followers&nbsp;<br></span><span style="font-weight: 400;">LinkedIn: 89745 followers<br></span><span style="font-weight: 400;">Twitter:&nbsp; 101k followers&nbsp;</span></p><p><span style="font-weight: 400;">The most followers are there on Twitter with 101k followers. However, this does not signify a different strategy, but rather just the time spent on a particular platform.&nbsp;</span></p><p><span style="font-weight: 400;">SFR has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.&nbsp;</span></p><p><span style="font-weight: 400;">SFR has ensured that its social media footprint grows every day. Posts related to telecommunications and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Facebook to Twitter and Youtube.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><h3><b><br>SEO Strategies</b></h3><p><span style="font-weight: 400;">The keywords search of SEO strategy is good for SFR it has a high –</span></p><p><img decoding="async" class="wp-image-323323 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876907954-95483621f05a228f6cba6553cdb5cce7.webp" alt="Marketing Strategy of SFR - SEO" width="335" height="507" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/5-8.pngw3.webp 335w, https://iide.co/wp-content/uploads/2022/08/5-8-198x300.png 198w, https://iide.co/wp-content/uploads/2022/08/5-8-150x227.png 150w" sizes="(max-width: 335px) 100vw, 335px"></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, </span><a href="https://www.sfr.fr/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.sfr.fr/</span></a><span style="font-weight: 400;">&nbsp; has 170,411 organic keywords, which itself is considered excellent. That means SFR’s digital marketing strategies are gaining a lot of traction and are working well.</span></p><p><span style="font-weight: 400;">Furthermore, the monthly traffic is approximately 2.6M, which is an excellent figure. As a result, SFR has made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The action promotes the new fibre-optic service on TV and the internet.&nbsp;</span></p><p><span style="font-weight: 400;">The campaign “the adventure arrived at his house” starred Neymar Jr next to the player Cristiano Ronaldo and the pilot Sébastien Loeb.</span></p><p><img decoding="async" class="wp-image-323324 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876908618-3c7fa92d196ca688ecbcfb83a5ce3c04.webp" alt="Marketing Strategy of SFR - Influencer" width="437" height="247" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/6_11zon-2.jpgw3.webp 437w, https://iide.co/wp-content/uploads/2022/08/6_11zon-2-300x170.jpg 300w, https://iide.co/wp-content/uploads/2022/08/6_11zon-2-150x85.jpg 150w" sizes="(max-width: 437px) 100vw, 437px"></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Neymar jr</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sébastien&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cristiano Ronaldo&nbsp;</span></li></ul><p><img decoding="async" class="wp-image-323320 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876909280-d05a4b71f2238d996100a5c999fb8d2b.webp" alt="Marketing Strategy of SFR - Influencer - Cristiano" width="720" height="203" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/2_11zon-9.jpgw3.webp 720w, https://iide.co/wp-content/uploads/2022/08/2_11zon-9-480x135.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw"><br><a href="https://youtu.be/EwMm6DH-XD0" rel="nofollow noopener noreferrer" target="_blank"><b>SFR | Cristiano Ronaldo Ad – SFR Ultra 4k Tv Ad</b></a></p><p><span style="font-weight: 400;">It has been uploaded on the Internet. The purpose of this was to say it has launched its ultra 4k Tv.&nbsp;</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><img decoding="async" class="wp-image-323325 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876910027-9e1a9d079c1699a1266f2bce568a0836.webp" alt="Marketing Strategy of SFR - Ecom" width="653" height="312" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/7_11zon-1.jpgw3.webp 653w, https://iide.co/wp-content/uploads/2022/08/7_11zon-1-480x229.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 653px, 100vw"></p><p><span style="font-weight: 400;">In the Ecommerce strategies, the brand called SFR has an online platform for the customer to see, know, and can buy the product.&nbsp; They have their website and The SFR company sells electronic devices. It is a telecommunications company.</span></p><p><span style="font-weight: 400;">Website link: </span><a href="https://www.sfr.fr/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.sfr.fr/</span></a><span style="font-weight: 400;">, and it is also active on social media.&nbsp;</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">&nbsp;When it comes to mobile applications there are many app that sfr hand&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sfr Actus</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tv sur pc</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sfr cloud&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sfr home&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SFR Cybersécurité – Password. Utilities.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">SFR Cybersécurité Utilities</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">.SFR Business Phone.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;Business.SFR 5G Xpérience.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Entertainment.RED TV.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Entertainment.SFR TV 8. Entertainment.</span></li></ul><p><span style="font-weight: 400;">There are all applications that SFR provides to their customers, the different apps can be used as different methods or for different purposes as a French mobile communications company. As of December 2015, it has 21.9 metropolitan France million users of mobile services, and it offers 6.35 Million households with high-speed internet access.&nbsp;</span></p><h3><b><br>Content Marketing Strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Their content marketing strategies are they talk about Accueil –&nbsp;</span></p><p><span style="font-weight: 400;">Box inter<br></span><span style="font-weight: 400;">Box 4G+<br></span><span style="font-weight: 400;">Internet<br></span><span style="font-weight: 400;">part out Toutes Les options&nbsp;&nbsp;&nbsp;&nbsp;<br></span><span style="font-weight: 400;">Box + mobile<br></span><span style="font-weight: 400;">Tv&nbsp;</span></p><p><span style="font-weight: 400;">When it comes to marketing strategies, SFR keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.&nbsp;</span></p><p><span style="font-weight: 400;">A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">SFR also keeps their content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.&nbsp;</span></p><p>This ends with the elaborative marketing strategy of SFR. Let us conclude our learning below from the marketing strategy of SFR.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in SFR Marketing?</b></h2><p><span style="font-weight: 400;">One of the industry’s top providers of ICT solutions and services, SFR Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of SFR has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of SFR check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of SFR, and do share your thoughts on this case study marketing strategy of SFR in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of SFR? Bring your search to halt & have a look at our blog to get all your answers.

Elaborated Marketing Strategy Of SFR - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we had learnt in detail about the </span><a href="https://iide.co/case-studies/swot-analysis-of-sfr/"><span style="font-weight: 400;">SWOT analysis of SFR</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the marketing strategy of SFR – A business service provider (Telecommunication company). It deals with the Internet, Mobile and telecommunication industries.</span></p><p><span style="font-weight: 400;">The goal is to provide you with information on SFR. It is France’s largest telecommunications corporation.</span></p><p><span style="font-weight: 400;">Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">IIDE’s Free MasterClass on Digital Marketing</span></a><span style="font-weight: 400;"> 101, taught by our CEO and Founder, Karan Shah, is a must-attend.</span></p><p><span style="font-weight: 400;">In this blog, we will go over the marketing strategy of SFR in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.</span></p></div></div>

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Elaborated Marketing Strategy of SFR – An Overall Analysis

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