Profound Marketing Strategy of Saint Gobain – With Company Overview

In the previous article, we discussed the marketing strategy of Hindustan Construction Company. In this article, we are going to talk about the marketing strategy of Saint Gobain. Saint Gobain was originally a mirror manufacturer but now they also manufacture a variety of construction materials.

Marketing is one of the crucial factors on which the success of a company depends. As we all are conscious of the fact that the world is slowly and gradually turning digital.

This has gradually modified the way of marketing and now we see most of the brands opt for digital marketing as well along with traditional means. It is because of the countless benefits that digital marketing has. 

If you are also curious about learning digital marketing then a Free Masterclass in Digital Marketing is the best solution for you.

We will learn the entire marketing strategy of Saint Gobain in this article. Before diving deep into it, let’s begin with the company’s story.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.