Name: Elaborative Marketing Strategy Of Rain Industries - 2025
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Rain Industries – Company Overview&nbsp;</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-295718 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876591447-76a4f8e6709c51d306bbce9192962464.webp" alt="Marketing Stratergy of Rain Industries - rain-industries" width="426" height="213"></p><p><span style="font-weight: 400;">Rain Industries Limited (RAIN) engages in the business of production and sale of Carbon Products chemicals and cement. Carbon products consist of Calcined Petroleum Coke(CPC), Coal Tar Pitch (CTP), and Green Petroleum Coke (GPC) energy manufactured through Waste Heat Recovery (WHR). Chemicals consist of resin modifiers and superplasticizers aromatic chemicals.&nbsp;</span></p><p><span style="font-weight: 400;">Brian Jude McNamara is the chairman and Ind. director of Rain Industry whose headquarter is situated in India. There are 2 subsidiaries of Rain Industries. The first Subsidiary is named Rain Carbon INC and Rain Cements Limited. Rain Cements Limited operated under the name of Priya Cements.</span></p><p><span style="font-weight: 400;">Rain Industries Limited began on 15 March 1974 under the name and style of Tadpatri Cement. The name was further changed to Priyadarshani Cement Limited on 4 May 1984. In 1986 the company launched its IPO and started its first concrete cement plant in the year 1999 and the second concrete cement plant was set up in Hyderabad again. The company acquired CII Carbon of USA In July of the same year 2007 manufacturing 1.9 Million TPA of CPC with manufacturing facilities in Illinois, Louisiana Mississippi and West Virginia. The Company got its current name as Rain Commodities Limited on 27th December 2004.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Rain Industries</strong></caption><tbody><tr><th scope="row">CEO</th><td data-label="CEO">Brian Jude McNamara</td></tr><tr><th scope="row">CMO</th><td data-label="CMO">Radhakrishna Reddy</td></tr><tr><th scope="row">Area Served</th><td data-label="Area Served">South Asian Countries</td></tr><tr><th scope="row">Industry</th><td data-label="Industry">Carbon Chemical Products</td></tr><tr><th scope="row">Market Share/ Revenue</th><td data-label="Market Share/ Revenue">44.5 Billion</td></tr><tr><th scope="row">Vision</th><td data-label="Vision">To be the world’s most trusted provider of diversified carbon products.</td></tr><tr><th scope="row">Tagline</th><td data-label="Tagline">–</td></tr></tbody></table></div></div><h2><b>Marketing Strategy of Rain Industries</b></h2><p><span style="font-weight: 400;">Rain Industries Limited as of now does not use any marketing strategies but a few marketing strategies are used by its subsidiary company named Rain Cement or Priya Cements.</span></p><h3><b><br>Segmentation, Targeting, Positioning</b></h3><p><span style="font-weight: 400;">Segmentation – Rain Industries Limited is a leading manufacturer of Calcined Petroleum Coke (CPC), Coal Tar Pitch(CTP), and Green Petroleum Coke(GPC). So they segment themselves into aluminium industries, special high carbon steel foundries, ground electrode stations, manufacturers of carbon and graphite products, electricity generation, coating companies, painting contractors, roofing and paving contractors, and companies manufacturing asphalt products.</span></p><p><span style="font-weight: 400;">Targeting – Rain Industries Limited targets companies like Hindustan Aluminium, Agarwal Profile &amp; Steel, Graphite India Limited, Universal Asphalt Products, and many other international companies.&nbsp;</span></p><p><span style="font-weight: 400;">Positioning – Rain Industries Limited ranks 1st in terms of market capital with more than Rs 6000Cr compared to its competitors. It is the leading producer of calcined petroleum coke.</span></p><h3><b><br>Marketing Campaigns&nbsp;</b></h3><p><span style="font-weight: 400;">Rain Industries Limited as of now do not have any marketing campaigns but their subsidiary which is Rain Cements Limited has campaigns. Rain Industries can use the same marketing techniques as their subsidiary Rain Cements Limited or Priya Cements are using. The marketing campaign which they can follow from their subsidiary company is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.</span></p><p><span style="font-weight: 400;">Rain Industries Limited can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries. You can check the marketing campaigns of Rain Cements Limited also known as Priya Cements on their </span><a href="https://www.priyacement.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">.</span></p><h3><b>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">Rain Industries Limited can be found on the following social media platforms:4</span></p><p><span style="font-weight: 400;">LinkedIn- </span><a href="https://www.linkedin.com/company/rain-industries-ltd" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.linkedin.com/company/rain-industries-ltd</span></a></p><p><img decoding="async" class="wp-image-295717 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876593000-eba16a72958f65caf5387ba69c9e4af1.webp" alt="Marketing Stratergy of Rain Industries - LinkedIn" width="437" height="318" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/Capture-17.jpgw3.webp 437w, https://iide.co/wp-content/uploads/2022/05/Capture-17-300x218.jpg 300w, https://iide.co/wp-content/uploads/2022/05/Capture-17-150x109.jpg 150w" sizes="(max-width: 437px) 100vw, 437px"></p><p><span style="font-weight: 400;">Rain Industries has 4625 followers on LinkedIn.<br></span><span style="font-weight: 400;">Rain Industries has 607 employees on LinkedIn</span></p><h3><b><br>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-295716 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876593470-4f9e470a171723d7824061554f5ec462.webp" alt="Marketing Stratergy of Rain Industries - SEO" width="619" height="207" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/05/2-4.jpgw3.webp 619w, https://iide.co/wp-content/uploads/2022/05/2-4-480x161.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 619px, 100vw"></p><p><span style="font-weight: 400;">Rain Industries Domain has a good SEO strategy. As in the above image, we can observe there is the use of 1,812 organic words. The organic monthly traffic is 6,604 clicks per month. Now Rain Industries can make their SEO strategies better than earlier by increasing their traffic by adding a few backlinks in some blogs or articles published by famous advertising agencies and mass media agencies.&nbsp;</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Rain Industries Limited is a company that manufactures and sells carbon products to other manufacturing companies. Thus Rain Industries Limited does not require any influencer marketing strategies to market its products because the company directly deals with major clients in the country.</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">Rain Industries Limited is a company that manufactures and sells carbon products. E-commerce doesn’t take up much space in the marketing strategy of Rain Industries. Rain Industries does not have an E-commerce portal through which they can allow their clients to order their products, however, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.</span></p><h3><b><br>Mobile Apps</b></h3><p><span style="font-weight: 400;">Rain Industries does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Rain Industries deals in the production of crucial raw materials for the production of primary aluminium (including calcined petroleum coke (CPC) and coal tar pitch (CTP)), graphite, carbon black, refractory, titanium dioxide and a host of other products, ordering such items from a mobile app doesn’t feel appropriate as such big deals are to be done personally.&nbsp;</span></p><p><span style="font-weight: 400;">Secondly, Rain Industries’s clients are some renowned businesses like Hindustan Aluminium, Agarwal Profile &amp; Steel, Graphite India Limited, Universal Asphalt Products, and many other international companies etc, who wouldn’t choose a mobile app for ordering the above raw materials they need for further manufacturing. Considering the above factor, not having a mobile app has never been an obstacle for Rain Industries.&nbsp;</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Rain Industries Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website.&nbsp;</span></p><p>This ends our elaborative marketing strategy of Rain Industries. Let us conclude our learning below from the marketing strategy of Rain Industries.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>What’s unique about Rain Industries’ marketing strategy?&nbsp;</b></h2><p><span style="font-weight: 400;">In this blog we have come to know about the marketing strategy of Rain Industries, and how marketing strategies can help you to think clearly about your goals and continuously change and upgrade your activities.</span></p><p><span style="font-weight: 400;">As Rain Industries Limited has very minimal use of marketing strategies they will be having certain issues in the upcoming future. Let us consider business as a tree and marketing as one of its branches. In today’s world marketing branches are growing rapidly in this business tree. Similarly, digital marketing is another branch that is rapidly growing in this business tree. In the recent pandemic period, digital marketing has gained more importance than traditional marketing.&nbsp;</span></p><p><span style="font-weight: 400;">With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4 Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Rain Industries has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Rain Industries, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Rain Industries in the comments section below.</span></p></div></div>

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Want to learn about the marketing strategy of Rain Industries? Here is a blog giving detailed information on the marketing strategy of Rain Industries & more.

Elaborative Marketing Strategy Of Rain Industries - 2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">We learned about the marketing strategy of </span><a href="https://iide.co/case-studies/marketing-strategy-of-welspun-india/"><span style="font-weight: 400;">Welspun India</span></a><span style="font-weight: 400;">, a highly successful Indian textile company in our previous article. In this blog, we will dig into the marketing strategy of Rain Industries which is India’s leading company to produce carbon chemical products and cement.&nbsp;</span></p><p><span style="font-weight: 400;">The objective of this blog is to guide you through insights into the Rain industries. In today’s era companies acquire customers through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.</span></p><p><span style="font-weight: 400;">So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our </span><a href="https://iide.co/meetups/"><span style="font-weight: 400;">Free Masterclass on Digital Marketing</span></a><span style="font-weight: 400;"> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this case study, we will go through the marketing strategy of </span><span style="font-weight: 400;">Rain Industries</span><span style="font-weight: 400;">, STP, marketing campaign, social media marketing, and </span><span style="font-weight: 400;">SEO strategies.&nbsp;</span></p></div></div>

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Elaborative Marketing Strategy of Rain Industries Limited – Complete Overview

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